The Weekly Wrap – 21st November 2018

Ignite Search Weekly Wrap – 21st November 2018
100% Curated SEO/Online Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: Recovering SEO traffic and rankings after a website redesign

After a review to confirm a drop in traffic, there are some typical problems (like redirects, missing pages and protocol and domain issues) that can be fixed to get your SEO back on track.

SEO: 3 Proven Tactics to Help You Build More Awesome Links Efficiently

There are plenty of ways to approach link building. If you’re looking to gain better SEO results, you should identify which tactics work best for your business.

SEO: Google Explains What to Do if You’ve Acquired a Domain With Bad History

Google’s John Mueller has provided some guidance on what site owners should do if they’ve acquired a domain with bad history attached to it.

SEO: What Causes Google Rankings to Be Highly Volatile?

Google has been highly volatile lately. There have been a series of updates that have left a lot of sites scrambling. Here are five primary considerations when you see your traffic or rankings fluctuate or take a dive.

Local Search: What should service area businesses be focusing on in search?

Here’s some guidance for businesses to take advantage of a recent change in Google My Business to submit exact regions of operation rather than by address and radius.

Paid Search: What Works & What Doesn’t When Automating Ad Copy & Keywords

This post is the second in a series about automating Google Ads to be more efficient with your time, without running the risk of over-automating.

Paid Search: PPC Budgets vs. Bids: What’s the Difference?

I’ll explain why budgets and bids are not the same, why you can’t depend on a bigger budget to carry your account, and how your bids can help improve your account performance – regardless of how big or small your budget may be.

Paid Search: 4 new search metrics in Google Ads to give you what you really wanted out of average position

Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t.

Content Marketing: 9 Futurist Content Marketing Insights You Must Know Now

Here are nine ways to stand out and explore new marketing realities with visuals.

Social Media: 5 Ways to Manage Your Social Media Over the Holiday Vacations

Shore up your social media plan by taking these five steps before the holidays descend on us in full force.

Social Media: How to Add Facebook Live Chat to Your Website

Do your website visitors ask questions about your products and services? Looking for a way to answer those questions in real time? In this article, you’ll discover how to use Facebook Messenger with a free plugin from Zotabox to have live conversations with your website visitors.

Social Media: Customize Your Settings to Nurture Your Network

Here are a few quick ways to ensure you are making the most of your settings on LinkedIn so that the next career-changing conversation comes to you.

Key Industry Updates:

SEO: Google adds event listings, detail filters in Google Search Console performance report

Google has added a new option to the search appearance filters in Search Console for event markup.

SEO: User comments in Google search restricted to live sports games

No, searchers really can’t comment on Google search results. This is a sports feature for sport direct answers.

Local Search: Google My Business Insights to get more recent data

Google promised to reduce the latency of the Google My Business Insights reports and tools.

Local Search: New design for hotel local pack now showing in Google search

Google Hotel local pack got a redesign and adds an additional slot for four listings.

Local Search: Google releases improved GMB app: Now much more than a local listings management tool

GMB is becoming a customer relationship management and “engagement” platform.

Paid Search: Bing Ads now supports 3rd headline, 2nd description in text ads

You can now import your longer ads from Google Ads or create new ones in Bing Ads.

Paid Search: Bing Ads’ Competition Tab offers new insights, recommendations

The new Competition tab is now rolled out globally.

Paid Search: Google launches special Black Friday, Cyber Monday deals ad unit

Here’s how you can join the Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday.

Paid Search: Google releases Target Impression Share, its latest Smart Bidding strategy

The automated bidding feature aims to maximize reach and awareness.

Paid Search: Google Ads showing Black Friday click, impression share trends in Overviews

Advertisers will be able to see how their campaigns are trending over last year throughout the week.

Social: Instagram to Remove Fake Followers, Comments, and Likes Generated by Third-Party Apps

The company has announced it will be removing fake followers, likes, and comments from accounts that use third-party apps to inflate their popularity.

Social: Instagram unveils 3 new shopping features ahead of holidays

Users will now be able find products via a business profile or video and save to a shopping collection.

Social: LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features

LinkedIn says the Q4 product release for the sales management platform is the biggest to date.

Social: LinkedIn Company Pages get a refresh with new content suggestion tool, ways to engage employees

The new LinkedIn Pages are currently rolling out in the U.S.

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