Ignite Search Weekly Wrap – 21st November 2018
100% Curated SEO/Online Marketing Goodness
Helpful Strategies, Tips & Tricks:
After a review to confirm a drop in traffic, there are some typical problems (like redirects, missing pages and protocol and domain issues) that can be fixed to get your SEO back on track.
There are plenty of ways to approach link building. If you’re looking to gain better SEO results, you should identify which tactics work best for your business.
Google’s John Mueller has provided some guidance on what site owners should do if they’ve acquired a domain with bad history attached to it.
Google has been highly volatile lately. There have been a series of updates that have left a lot of sites scrambling. Here are five primary considerations when you see your traffic or rankings fluctuate or take a dive.
Here’s some guidance for businesses to take advantage of a recent change in Google My Business to submit exact regions of operation rather than by address and radius.
This post is the second in a series about automating Google Ads to be more efficient with your time, without running the risk of over-automating.
I’ll explain why budgets and bids are not the same, why you can’t depend on a bigger budget to carry your account, and how your bids can help improve your account performance – regardless of how big or small your budget may be.
Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t.
Here are nine ways to stand out and explore new marketing realities with visuals.
Shore up your social media plan by taking these five steps before the holidays descend on us in full force.
Do your website visitors ask questions about your products and services? Looking for a way to answer those questions in real time? In this article, you’ll discover how to use Facebook Messenger with a free plugin from Zotabox to have live conversations with your website visitors.
Here are a few quick ways to ensure you are making the most of your settings on LinkedIn so that the next career-changing conversation comes to you.
Key Industry Updates:
Google has added a new option to the search appearance filters in Search Console for event markup.
No, searchers really can’t comment on Google search results. This is a sports feature for sport direct answers.
Google promised to reduce the latency of the Google My Business Insights reports and tools.
Google Hotel local pack got a redesign and adds an additional slot for four listings.
GMB is becoming a customer relationship management and “engagement” platform.
You can now import your longer ads from Google Ads or create new ones in Bing Ads.
The new Competition tab is now rolled out globally.
Here’s how you can join the Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday.
The automated bidding feature aims to maximize reach and awareness.
Advertisers will be able to see how their campaigns are trending over last year throughout the week.
The company has announced it will be removing fake followers, likes, and comments from accounts that use third-party apps to inflate their popularity.
Users will now be able find products via a business profile or video and save to a shopping collection.
LinkedIn says the Q4 product release for the sales management platform is the biggest to date.
The new LinkedIn Pages are currently rolling out in the U.S.
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