Ignite Search Weekly Wrap – 1st August 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
Google’s public form to submit new URLs to Google is going away.
Google has published a revised version of the 164-page set of guidelines used to help human ‘quality raters’ evaluate online content and provide feedback to Google.
Forget that blue Google search results interface for the local panel — here is a new fresh look.
Upgrades to Google’s event search features include time, location, ticketing providers, sharing, saving and much more.
Data nuts, here is your chance to get your data and charts looking pretty in the Google search results snippets.
Google wants their searchers to take a breather with this new relaxing search result.
Combining a tablet-like display with a high-quality speaker, the Lenovo Smart Display incorporates Google Assistant into an interactive screen for a richer visual experience.
Name, address, phone and hours, with more to come.
Google’s new branding for its ads platform is starting to roll out.
The deadline to migrate to parallel tracking is October 30, 2018.
A campaign only needs a minimum of 15 conversions within the past 30 days to be eligible for either of the new bidding strategies.
Now in the US and the UK, you can plan your trips using Bing Maps with predefined itineraries that can be customized.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out Watch Party to all Facebook groups, Twitter’s new Ads Playbook, and other breaking social media news of the week!
Helpful Strategies, Tips & Tricks:
Do you understand how HTTP protocol works and the impact it has on crawling and indexing web pages? No? Here’s a guide written by Contributor Barry Adams on HTTP status codes and headers that will make it easier to learn.
Contributor Jessica Foster debunks keyword density myths and other SEO content misconceptions.
Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common mistakes when using email and content to attract links.
Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events.
So when it comes to approaching SEO for a site, one-size-fits-all best practices are typically not the most effective way to go about it (also, you’re better than that). Want to find out how to custom tailor your SEO approach? Read this post.
If your business sells products internationally, it’s likely that you have a website – and it’s likely that you want that website to work in all of your target markets. Unfortunately, this is where some businesses fall short: international SEO can be seen as quite complex and can be a source of much frustration for many companies.
Of course, not every marketer or small business owner that wants to run display campaigns is a design expert. So, let’s take a look at how you can up your design game by applying five key principles of visual design to create high-performing display ads.
Visual appeal is just one facet of landing page design – how page elements interact with each other and flow together determines whether your page will successfully engage visitors. This is where visual hierarchy comes into play.
Personalize your marketing with dynamic content.
Confused by the Facebook attribution model for ads? Wondering which ad should receive credit for a conversion? In this article, you’ll learn how to use the Facebook Attribution Window feature for Facebook ad campaigns.
Want an efficient way to find qualified leads on LinkedIn? Have you heard of LinkedIn lead gen form ads? In this article, you’ll learn how to set up a LinkedIn ad campaign that collects downloadable leads.
Read Our Blog Post on: The SEO Guarantee: How Most SEO Agencies are Lying to You