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The Weekly Wrap – 1st August 2018

Ignite Search Weekly Wrap – 1st August 2018

100% Curated SEO/Online Marketing Goodness

Key Industry Updates:

SEO: Google to stop supporting public URL submissions to its search index

Google’s public form to submit new URLs to Google is going away.

SEO: Google updates its search quality rating guidelines

Google has published a revised version of the 164-page set of guidelines used to help human ‘quality raters’ evaluate online content and provide feedback to Google.

SEO: Google rolling out new white local panel in search results

Forget that blue Google search results interface for the local panel — here is a new fresh look.

SEO: Google event search feature adds more details and links to book tickets

Upgrades to Google’s event search features include time, location, ticketing providers, sharing, saving and much more.

SEO: Google search adds dataset schema support to search results

Data nuts, here is your chance to get your data and charts looking pretty in the Google search results snippets.

SEO: Google adds deep breathing exercises to search results

Google wants their searchers to take a breather with this new relaxing search result.

Voice Search: Lenovo debuts Smart Displays featuring Google Assistant

Combining a tablet-like display with a high-quality speaker, the Lenovo Smart Display incorporates Google Assistant into an interactive screen for a richer visual experience.

Voice Search: Yext integrates local business listings directly into Amazon Alexa

Name, address, phone and hours, with more to come.

Paid Search: Google Ads arrives. So long, AdWords

Google’s new branding for its ads platform is starting to roll out.

Paid Search: Google Ads intros new URL parameter options ahead of parallel tracking deadline

The deadline to migrate to parallel tracking is October 30, 2018.

Paid Search: Bing Ads rolls out Target CPA & Maximize Conversions bidding strategies

A campaign only needs a minimum of 15 conversions within the past 30 days to be eligible for either of the new bidding strategies.

Local Search:  Bing Maps adds build and share your itinerary

Now in the US and the UK, you can plan your trips using Bing Maps with predefined itineraries that can be customized.

Social: Facebook Rolls Out Watch Party to All Facebook Groups

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out Watch Party to all Facebook groups, Twitter’s new Ads Playbook, and other breaking social media news of the week!

Helpful Strategies, Tips & Tricks:

SEO: The ultimate guide to HTTP status codes and headers for SEO

Do you understand how HTTP protocol works and the impact it has on crawling and indexing web pages? No? Here’s a guide written by Contributor Barry Adams on HTTP status codes and headers that will make it easier to learn.

SEO: You need 23 keywords in a blog post to rank well. Not.

Contributor Jessica Foster debunks keyword density myths and other SEO content misconceptions.

SEO: Rookie link-building and content outreach mistakes you won’t make twice

Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common mistakes when using email and content to attract links.

SEO: How to use SEO for big ROI during back-to-school and other sales events

Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events.

SEO: Better Than Basics: Custom-Tailoring Your SEO Approach (With Real-World Examples)

So when it comes to approaching SEO for a site, one-size-fits-all best practices are typically not the most effective way to go about it (also, you’re better than that). Want to find out how to custom tailor your SEO approach? Read this post.

SEO: Conquer the World With This International SEO Guide

If your business sells products internationally, it’s likely that you have a website – and it’s likely that you want that website to work in all of your target markets. Unfortunately, this is where some businesses fall short: international SEO can be seen as quite complex and can be a source of much frustration for many companies.

Conversions: 5 Design Principles to Master for Better Display Ads

Of course, not every marketer or small business owner that wants to run display campaigns is a design expert. So, let’s take a look at how you can up your design game by applying five key principles of visual design to create high-performing display ads.

Conversions: How to Use F & Z Patterns in Your Landing Page Design

Visual appeal is just one facet of landing page design – how page elements interact with each other and flow together determines whether your page will successfully engage visitors. This is where visual hierarchy comes into play.

Conversions: 7 easy ways to multiply your conversions

Personalize your marketing with dynamic content.

Social: The Facebook Attribution Window: How Facebook Tracks Conversions

Confused by the Facebook attribution model for ads? Wondering which ad should receive credit for a conversion? In this article, you’ll learn how to use the Facebook Attribution Window feature for Facebook ad campaigns.

Social: How to Use LinkedIn Lead Gen Form Ads

Want an efficient way to find qualified leads on LinkedIn? Have you heard of LinkedIn lead gen form ads? In this article, you’ll learn how to set up a LinkedIn ad campaign that collects downloadable leads.

Read Our Blog Post on: The SEO Guarantee: How Most SEO Agencies are Lying to You


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