Ignite Search Weekly Wrap – 18th April 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
Google has officially launched its “More results” search button on mobile, making it possible for additional search results to load beyond the first set of results displayed.
Google is testing a new feature in its Chrome browser to show themed search suggestions based on your past searches directly on the Chrome start screen.
You can now filter your Google Search Performance reports by Rich results, AMP non-rich results, AMP article, job listings and job details.
You’d better remove job listings from your website shortly after you fill those positions, or Google may penalize your website.
The decision is likely to spark other appeals to courts by those denied de-listing.
After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July — but only from certified providers.
An investigation from RankRanger’s Mordy Oberstein identifies a distance and clustering pattern in Google’s local algorithm that the author says is consistent regardless of user location. In other words, it appears whether the user is searching from a nearby location or remotely (e.g., resident vs. tourist).
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore the new LinkedIn profile layout with Viveka Von Rosen, Instagram rolling out Focus portrait mode with Jenn Herman, and other breaking social media marketing news of the week!
With so many people affected by stress at work, LinkedIn wanted to understand it more deeply — who is impacted, what influences it the most and how it impacts job satisfaction — and share how people can learn how to manage it. So they asked members and found some surprising results.
Helpful Strategies, Tips & Tricks:
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets.
Contributor Tony Edwards recommends taking advantage of little-used brand, image, app and person schema that indirectly help position a website for better rankings.
We’ve been hearing about this new index forever, and now it’s finally here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new mobile index.
Can we fix it? Yes we can! Do we need to? Contributor Patrick Stox says it may not be worth your time to fix hreflang tags since Google is probably fixing them for you.
Contributor Todd Saunders explores four types of Google AdWords remarketing campaigns targeted toward the B2B marketplace that will build brand, convert leads and keep people from feeling creeped out.
Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve the performance of shopping ads.
You may be asking why a brand voice matters? Brand voice is about being consistent with the voice you are creating – positioning yourself as an easily identified and authoritative source for your area of expertise. Similarly, a consistent brand voice and vocabulary is essential to implementing localized content and intelligent content strategies effectively.
Do you use a blog to connect with customers and prospects? Wondering how to plan and publish strategic content on a consistent schedule? In this article, you’ll discover how to set your blog’s editorial calendar for an entire year.
Wish you could easily reshare someone else’s Instagram post? Have you heard of Instagram’s Add Post to Your Story feature? In this article, you’ll discover how to add any public post to your Instagram story and how this feature can benefit your business.
Want to build more engagement in your Facebook group? Have you heard of a Facebook watch party? Now your group can watch and comment on videos together. In this article, you’ll discover how to run a Facebook watch party inside your Facebook group.
No matter where you are in your career path, having an up-to-date LinkedIn Profile is a great starting point to setting you up for success, however you may define it. A few minutes is all you need to freshen up your profile to make sure you’re getting the most of out it. In this article are a few easy ways to get started.
Read Our Blog Post on: Voice Search: What It Is And What It Means For Your Business