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The Weekly Wrap – 17th October 2018

Ignite Search Weekly Wrap – 17th October 2018

100% Curated SEO/Online Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: Why Google Cache lies to you and what to do about it (if anything)

You shouldn’t panic if you see weirdness in the Google Cache. Still, it’s worth investigating in case an odd display is a sign of a bigger problem.

SEO: Top 35 Technical SEO Statements By John Mueller in 2018

In the following paragraphs, I’ve collected and selected 35 of the most valuable and important answers from John Mueller, Senior Webmaster Trends Analyst at Google, to technical questions asked in the regular Webmaster Central Hangout Livestreams.

SEO: Baidu: What You Need To Know for SEO Success in China

If you want to successfully use digital marketing in China, you must become intimately familiar with Baidu: the leading Chinese search engine. In this post we will discuss Baidu further.

Paid Search: Do you still need a PPC tool with the new Google Ads?

Four ways a great PPC tool can turn you into a PPC Rockstar

Paid Search: When your ad testing strategy is just plain wrong

Rigorously testing your ads is a good thing… unless you’re testing the wrong things and tweaking your campaigns based on flawed conclusions.

Content Marketing: What Content Marketers Need to Know About Search in 2019

With SEO maturing so quickly, there are still many misconceptions and misunderstandings around it. Those misconceptions may impact the content marketing process in a not-so-positive way.

Content Marketing: 17 Tips on Creating Thoughtful Marketing Your Audience Will Love You For

This week’s content explored 17 different ways we can be more effective as marketing writers and show more care and love for our audiences.

Social Media: How to Create a Content Marketing Plan Using LinkedIn

Do you need to improve your LinkedIn marketing? Wondering which content types will perform best for you? In this article, you’ll find a step-by-step process to help you create a LinkedIn content marketing plan.

Social Media: How to Improve Your Facebook Ads Relevance Score: 7 Methods That Work

Want to raise your Facebook ads relevance score? Wondering how to create Facebook ads that drive positive engagement and social proof? In this article, you’ll discover seven ways to quickly and significantly lift your Facebook ads relevance score.

Key Industry Updates:

SEO: Google tests showing clipboard icons next to search suggestions for recipes queries

Google is experimenting with a new recipe clipboard feature, what it does and how it works is unknown right now.

SEO: Google updates Shopping Insights for product search data and trends

Marketers and retailers can get more comparative brand data with the latest update.

SEO: Google People Also Search In Local Search Results

It looks like Google also has the “people also search for” feature in the local search finder results as well.

SEO: New Google My Business Clear Option For Attributes

Google just added a new feature clear out some of the attributes on your business.

SEO: DuckDuckGo reaches 30 million queries per day

DuckDuckGo, the privacy focused search engine, keeps growing steadily.

SEO: Google is introducing its Product Experts Program!

Today, we’re excited to announce that we’re rebranding and relaunching the Top Contributor program as Google’s Product Experts program!

SEO: Google launches Motorbike Mode navigation in Kenya, first for Africa

Google, said on Monday it would offer Motorbike Mode on Google Maps in Kenya, offering the voice navigation service for bike riders in Africa for the first time.

SEO: Moz acquires STAT Search Analytics

The SEO tools maker plans to bolster its enterprise offerings by integrating STAT’s ranking and analytics features.

Paid Search: Google Ads Report Editor gets two new landing page reports

New columns are available with an update to what was the final URL report.

Paid Search: Native ad test in Google Discover feeds gets a new look

The ads reflect the new design of Google Discover, previously known as Google Feed.

Social: Facebook purges 800 political spam Pages, accounts from its platform

The move is the latest effort by the beleagured social network to combat ‘fake news’ and stem the spread of misinformation.

Social: YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30

Google says the new attribution will better reflect the role of video in the customer journey.

Social: Twitter reported to be under investigation for violating GDPR

Irish privacy authorities are looking into whether Twitter was in breach of the European law when it refused to comply with a user’s request to see his data.

Read Our Blog Post on: 3 Website Must Haves to Boost Your Conversion Rate


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