Ignite Search Weekly Wrap – 16th May 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
If Google doesn’t have content for your query, it may ask you to help content creators to make content that will eventually answer your query.
Time spent increasing meta descriptions for the longer Google search results snippets may have been wasted.
Better text recognition, lookalike search and real-time functionality are upgrades.
Bing has expanded its intelligent answers, first rolled out last December, to now include up to 5 sources that support the same answer.
Bing has introduced a new set of features for advertisers looking to import Google AdWords campaigns to Bing Ads.
Google will be deactivating AdWords accounts with no recent ad spend starting in mid-May.
Google Maps has announced a whole set of new features at Google I/O around their mapping product.
The new feature will be rolling out over the next few days.
Instagram has introduced a new feature that lets users rate their opinion on various topics by moving an emoji along a sliding scale.
Facebook is enhancing live video with several new features — including the ability to crosspost live videos and rewind live videos in progress.
YouTube is preparing to roll out a new feature that will make users acutely aware of how much time they’re spending watching video content.
Helpful Strategies, Tips & Tricks:
With all of the notifications flying left and right about privacy notifications and “data retention” policies you might not have noticed that Google Analytics the alert that “Any user and event data that is older than your retention setting will be marked for permanent deletion and will no longer be accessible in Google Analytics.”
It’s important to not just understand what tactics might be working to help you rank. You need to understand how it works. Understanding the structure that the strategy is functioning in is paramount to understanding not just why that strategy is working, but how and what it’s trying to accomplish. This article will explore the basics of how search algorithms work.
The practice of SEO has changed more than any other marketing channel over the last decade. In this article we will discuss new ways to approach technical SEO.
When you aim to get your website on Page 1 of Google, you will quickly face the reality of online competition – all the prestigious spots on that page are already taken. So how do you get one of those positions for yourself? In this article we’ll provide an actionable guide to do so.
While easy to overlook in favor of the latest content marketing trends, choosing the right directories is one of the most important things you can do for your client or business, and not just from an SEO perspective.
Artificial intelligence (AI) and machine learning (ML) are the trendy buzzwords in business today. But AI has been around since the 1950s. So why is it such an important topic today? And is it making the days of human-managed PPC numbered?
Bridging the online-to-offline gap poses challenges when using paid search to drive calls. In this article are five of the most common mistakes search marketers make when driving calls with PPC.
Conversions. Traffic. Everybody wants them, but not everybody knows the little ways they can improve their content marketing to get them. Read this article to find out how you can get them.
This three-step guide to guest blogging will provide you with a rejuvenated approach toward placing contributed content on external websites that will fuel your digital marketing.
Worried your Instagram visibility has been reduced? Wondering if your account is at risk for an Instagram “shadowban”? In this article, you’ll discover how to avoid activities that can result in reduced visibility on Instagram.
In this article we discuss 7 takeaways from Zuckerberg’s speech at the 8th Annual Facebook Developer Conference and what they mean for the future of Facebook marketing.
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