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The Weekly Wrap – 14th November 2018

Ignite Search Weekly Wrap – 14th November 2018
100% Curated SEO/Online Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: When Does User-First SEO Not Apply?

Very often, you see that most SEO advice, even technical, falls under a user-first approach. That is, most SEO questions can usually be answered by a user-first mentality. Do you want to know in which cases the user-first mentality for SEO does not apply? Read this article.

SEO: 5 SEO trends that will matter most in 2019

Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019.

SEO: How to use Chrome User Experience Report to improve your site’s performance

An update to PageSpeed Insights from “lab data” to “field data” has the potential to significantly influence how Google handles your search engine rankings.

SEO: Could Google Alerts spam hurt your SEO?

Although a relatively undocumented spam method, you should report it to Google and then disavow the links through webmaster support tools.

Local Search: Learn how distance and intent shape local search

When every SERP is a local SERP, understanding Google’s methods is essential.

Paid Search: 3 differences between Bing Ads Scripts and Google Scripts you need to know

There are key differences in functionality but an automatic ‘search and replace’ edit feature is a time-saver with the new Scripts API.

Paid Search: 10 Most Important PPC Trends You Need to Know in 2019

Here are 10 of the biggest trends you need to know for 2019 – covering paid search, paid social, and remarketing – according to 28 of the top PPC marketing experts.

SEO: With the Google’s exact match change rolled out, here’s what advertisers are seeing

What’s the impact so far? Are advertisers rethinking campaign structure and management?

Email Marketing: Step up your email personalization game

To give your email marketing program a competitive edge, leverage timing, location and behavior to provide relevancy for customers.

Social Media: How to Optimize Your Ad Budget Between Facebook and Instagram

Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement? In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Instagram.

Social Media: 6 Collaboration Tools for Social Media Teams

Is your social media team working well together? Need to improve communications? In this article, you’ll discover how to use six collaboration tools to keep social media teams and stakeholders on the same page.

Key Industry Updates:


SEO: Google testing YouTube movie trailer videos in ads on Google.com

The videos appear in a carousel ad unit.

SEO: Google Search Console experiments with domain properties

As Google looks to migrate more features from the old Google Search Console to the new one, Google is rethinking how properties should be organized.

SEO: Google now shows Seller Ratings by country, changes eligibility requirements

Businesses must have 100 reviews per country to be eligible for Seller Rating.

SEO: Google PageSpeed Insights tool gets a major update with more data from Lighthouse

Version 5 is out for Google PageSpeed Insights, and it provides a wealth of information.

SEO: Google launches portal to help developers build modern web sites

A new Google tool at web.dev measures your site’s performance as well as its compliance with standards for progressive web apps, best practices, accessibility and SEO.

SEO: Google opens developer preview of AMP URLs showing publisher domain names

Here is how to see Google’s fix for AMP URLs from Google search when you click on an AMP result.

Paid Search: PPC toolkit expands with Bing Ads Scripts’ cross-account operations

Columnist Frederick Vallaeys offers code samples for sending email and creating virtual labels with JSON to fill in some missing pieces.

Paid Search: Google Ads intros new ad position metrics

Four new metrics provide better indications of where your ads appear on the search results pages.

Paid Search: Bing Ads Scripts are rolling out in beta

Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns.

Social: Snapchat integrates with Comscore to measure Discover channel traffic

The third-party measurement firm will show publishers’ reach on Discover.

Social: Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9

In episode 9, Michael Stelzner (founder of Social Media Examiner) and his team work through a failed launch of their documentary and deal with sales figures that aren’t on track.

Read Our Blog Post on: Copywriting vs Content Writing: What’s The Difference

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