Ignite Search Weekly Wrap – 14th November 2018
100% Curated SEO/Online Marketing Goodness
Helpful Strategies, Tips & Tricks:
Very often, you see that most SEO advice, even technical, falls under a user-first approach. That is, most SEO questions can usually be answered by a user-first mentality. Do you want to know in which cases the user-first mentality for SEO does not apply? Read this article.
Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019.
An update to PageSpeed Insights from “lab data” to “field data” has the potential to significantly influence how Google handles your search engine rankings.
Although a relatively undocumented spam method, you should report it to Google and then disavow the links through webmaster support tools.
When every SERP is a local SERP, understanding Google’s methods is essential.
There are key differences in functionality but an automatic ‘search and replace’ edit feature is a time-saver with the new Scripts API.
Here are 10 of the biggest trends you need to know for 2019 – covering paid search, paid social, and remarketing – according to 28 of the top PPC marketing experts.
What’s the impact so far? Are advertisers rethinking campaign structure and management?
To give your email marketing program a competitive edge, leverage timing, location and behavior to provide relevancy for customers.
Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement? In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Instagram.
Is your social media team working well together? Need to improve communications? In this article, you’ll discover how to use six collaboration tools to keep social media teams and stakeholders on the same page.
Key Industry Updates:
The videos appear in a carousel ad unit.
As Google looks to migrate more features from the old Google Search Console to the new one, Google is rethinking how properties should be organized.
Businesses must have 100 reviews per country to be eligible for Seller Rating.
Version 5 is out for Google PageSpeed Insights, and it provides a wealth of information.
A new Google tool at web.dev measures your site’s performance as well as its compliance with standards for progressive web apps, best practices, accessibility and SEO.
Here is how to see Google’s fix for AMP URLs from Google search when you click on an AMP result.
Columnist Frederick Vallaeys offers code samples for sending email and creating virtual labels with JSON to fill in some missing pieces.
Four new metrics provide better indications of where your ads appear on the search results pages.
Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns.
The third-party measurement firm will show publishers’ reach on Discover.
In episode 9, Michael Stelzner (founder of Social Media Examiner) and his team work through a failed launch of their documentary and deal with sales figures that aren’t on track.
Read Our Blog Post on: Copywriting vs Content Writing: What’s The Difference