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The Weekly Wrap

Ignite Search Weekly Wrap – 3rd June 2015

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100% Curated SEO/Digital Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: Is Brand a Google Ranking Factor? – Whiteboard Friday

A frequently asked question in the SEO world is whether or not branding plays a part in Google’s ranking algorithm. There’s a short answer with a big asterisk, and in today’s Whiteboard Friday, Rand explains what you need to know.

SEO: The Periodic Table Of SEO Success Factors: 2015 Edition Now Released

The latest version of Search Engine Land’s Periodic Table Of SEO Success Factors is now out. This is the third edition since we first launched our search engine optimization framework in 2011. Below, a rundown of what’s new and changed, as well as a reintroduction to the table.

SEO Upcoming Google Hangouts

Here are the following upcoming Google Hangouts that focus on challenges facing webmasters around SEO. We find the Hangouts selectively insightful and we encourage to pick and choose topic that are of interest to you:

English Google Webmaster Central office-hours hangout – 5th June 2015

Paid Search: Using Emojis in Ad Text Boosts CTR!

We recently discovered that AdWords is, in fact, allowing emojis in some ads. Our data scientist Mark Irvine ran some tests this week using (willing) client accounts and we have some early – and promising – results to share.

 Social: How to Create Customized LinkedIn Backgrounds

Do you want to stand out on LinkedIn?

Have you added graphics to your profile?

One of the most noticeable changes on LinkedIn in recent months is the site’s transition to a more visual focus. Do you have a strong and striking visual presence using the background image on your profile page?

In this article I’ll share a fast, easy, effective way to create a one-of-a-kind, customized background for your LinkedIn profile.



Key Industry Updates: 

SEO: Google Brings App Indexing Support To iOS Apps​

After almost two years of supporting App Indexing for Android Apps, Google is now supporting iOS apps with the App Indexing protocol. Google announced support for iOS apps this morning, with a subset of apps, as Google describes it, “an initial group of apps” will be testing iOS app indexing with Google.

SEO: Bing Integrates “How Old?” Robot Feature Into Image Search

Bing Image Search experiments with guessing at the age of the people in their image search results. Give it a try at How-Old.net or on Bing Image Search.

SEO: Google Says “Near Me” Searches Have Doubled This Year

Search queries that contain a location qualifier such as “nearby” or “near me” have doubled in the past year, according to Google Trends data from March. Eighty percent of those searches come from mobile devices.

Local Search: Google Maps Breakthrough: Search And Navigation Without A Connection

 Google continues to add features and capabilities that keep its maps that much ahead of the competition. Coming out of I/O yesterday Google made a major announcement: Google Maps search and voice guided, turn-by-turn navigation will be available offline.

Paid Search: AdWords Dimensions Tab Now Features Both Ad Group & Campaign Detail Reports

 The AdWords Dimensions tab is the tab that keeps on giving. In addition to last month’s roll out of campaign details, Google has now added ad group details to the tab.

Social: Twitter Audience Insights: This Week in Social Media

Among other news, Twitter Unveils Audience Insights Dashboard: “With audience insights, you can easily discover valuable insights about your followers and the people who have engaged with your organic Tweets. You can also identify new, relevant audiences to target for an upcoming campaign.”





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