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The Weekly Wrap

Ignite Search Weekly Wrap – 10th June 2015

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100% Curated SEO/Digital Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: 5 Spreadsheet Tips for Manual Link Audits

By Marie Haynes: Over the years I have learned a few tricks and formulas that have helped me in this process. In this article, I will share several of these with you.

SEO: Should I Use Relative or Absolute URLs? – Whiteboard Friday

It was once commonplace for developers to code relative URLs into a site. There are a number of reasons why that might not be the best idea for SEO, and in today’s Whiteboard Friday, Ruth Burr Reedy is here to tell you all about why.

SEO: Advanced Link Auditing & Best Practices For Acquiring Authoritative Links

Contributor Chris Silver Smith shares highlights and takeaways from link building experts at SMX Advanced.

Paid Search: Ask the Experts: What’s the Perfect Way to Structure an AdWords Account?

From Margot da Cunha: And, the answer is, there’s actually no perfect way. That might not be, you know, the answer that you wanted to hear, and I apologize, but I am here to provide you with some best practices, and what you can do to really nail your account structure down and get better performance with AdWords.

Social: How to Recover From a Negative Social Media Update

Has a team member ever posted something inappropriate from your social media account?

Are you ready with a recovery plan?

If someone wreaks havoc on your account, you need to be prepared for a worst-case scenario.

In this article you’ll discover how to recover from a bad post to your social media account.


Key Industry Updates: 

SEO: Google: We Are Working On Making The Penguin Update Happen Continuously​

At SMX Advanced, Google’s Gary Illyes announced that Google is working toward a continuously running Penguin update. He admitted that Penguin currently runs slowly, but said Google is working to make it update in real time. If that happens, the algorithm will get data that is refreshed all the time. Currently, the data has to be manually refreshed to see any ranking changes for sites impacted by Penguin.

SEO: Google Panda Update Coming In Upcoming Weeks

At SMX Advanced tonight, Google’s Gary Illyes announced that the next Panda update will happen in the upcoming weeks. He said he expects it in the next two to four weeks.

SEO: Google Testing Large Images In Mobile Search Results

Google is testing a new form of showing images in the mobile search results. This new interface is similar to the images we saw being testing back in December 2014, but now the images look slightly larger and are placed on the left side of the snippet.

SEO: Technically, You Can Have Completely Different Content On Mobile Says Google

At SMX Advanced yesterday, during the mobilegeddon panel, Google’s Gary Illyes confirmed what was known before — for many of the factors and ranking criteria around mobile, Google looks at the desktop version of a web page.

Mobile: Google Search App & Chrome Now Serving Up App Content Directly In Search Results On iOS Devices

 Since its announcement last week that developers could get their apps indexed to display in search results on iOS devices, Google is now rolling out the update so that in-app content will appear in Google app or Chrome search results on iPhones and iPads.

Mobile: Google Launches Touch To Search On Android Devices, Similar To Now On Tap

 Android Central reports some Android users are seeing a new feature within their mobile devices that enable the user to tap on a phrase, which then brings up a Google search response based on the word/phrase they selected.

Local Search: Google Says It May Unverify Inactive Local Business Listings

 Local businesses that haven’t logged in to their Google My Business account in a while will risk having those listings unverified, a Google representative confirmed today.

Paid Search: Google On The Buy Now Button: We Have No Intention To Be A Retailer

 At SMX Advanced this morning, Google’s head of search ads Jerry Dischler gave us more insights to Google’s upcoming Buy Now button in search ads. The main reason Google is launching this “buy now” button is to help around mobile conversions and not to compete against retailers.

 Paid Search: AdWords MCCs Get Cross-Account Campaign Management & Reporting

 In a very handy update, Google has added a Campaigns tab to manager accounts (MCCs) in AdWords. Instead of having to navigate in and out of separate accounts, you can now review and make certain edits to campaigns across accounts at the manager account level.

Paid Search: Google Shopping Feed Spec Updates Announced

 Google has announced several updates to the specifications for Google Shopping Feeds and Product Taxonomy, most of which will go into effect September 15.

Social: Instagram Expands Ad Platform: This Week in Social Media

Among other news, Instagram Expands its Advertising Platform to All Companies:  As Instagram continues to build its ad platform, it is “focused on three key areas: Expanding ad offerings to include action-oriented formats, enabling more targeting capabilities, and making it easier for businesses large and small to buy ads on Instagram.”




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