The One and Only Ignite Blog
Welcome to our resource hub! Here, we produce and collate content on trending topics from the digital marketing universe for your convenient consumption.
Featured
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Your Polished Brand Content Is Losing to a Shaky iPhone Video. Here Is Why.
There are people queuing outside Pop Mart stores in Sydney and Melbourne to buy a small, pointy-eared monster with serrated teeth. The Labubu is not conventionally beautiful. It is a little odd-looking but very irresistible. Over 100 million units sold globally in 2025. And if you look at why it is connecting with people the…
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Ignite Search is featured in the West Australian, commenting on investment in digital marketing amidst economy downturn
We are pleased to announce that our Director Cheech Foo was quoted in the 4th September 2015 edition of the West Australian, in the Marketing & Media section. Please visit the official article at https://au.news.yahoo.com/thewest/a/29453912/miners-dig-for-digital-hits/ This is a great recognition of our efforts in the digital marketing community in Perth, and in particular work done with…
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Google Launches New Logo, For The New Generation
This was announced just today on the 1st September 2015. Google launches a new logo, for the new generation. Please find below a snippet from the announcement: ” Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest…
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Ignite Search Launches Fenix Chrome Extension – Built for SEO Professionals & Digital Marketers
Today we have launched a new, free Chrome extension named Fenix. We hope that this tool will one day be THE SEO/Marketing tool that you won’t be able to do without. How this tool came about was because of the efficiency challenges the team faced from within. From internal use we felt that, as SEO professionals,…
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Ignite Search Weekly Wrap – 8th July 2015
100% Curated SEO/Digital Marketing Goodness Helpful Strategies, Tips & Tricks: SEO: Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume – Whiteboard Friday In today’s Whiteboard Friday, Rand explains why that’s not the case, and talks about the one extra step that’ll help those organizations create the demand they…
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Ignite Search Weekly Wrap – 1st July 2015
100% Curated SEO/Digital Marketing Goodness Helpful Strategies, Tips & Tricks: SEO: How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings – Whiteboard Friday A recent patent from Google suggests a new kind of influence in the rankings that has immense implications for marketers. In today’s Whiteboard Friday, Rand discusses what it says,…
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Ignite Search Weekly Wrap – 24th June 2015
100% Curated SEO/Digital Marketing Goodness Helpful Strategies, Tips & Tricks: SEO: Brainstorm and Execute Killer Content Ideas Your Audience Will Love A fantastic idea is the heartblood of any content campaign or project. Excitement around an idea is what sustains you through the (sometimes) long slog of creation, and it’s part of what gets your…
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