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The Weekly Wrap – 9th December 2020

IGNITE SEARCH WEEKLY WRAP –
9TH DECEMBER 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: An SEO’s Experience in 2020: Opportunities and Challenges
Anthony DeSordi of Brainlabs discusses the various tactics he’s seen work incredibly well for his clients and in the SEO industry, and shares advice for increasing productivity and overall happiness with the change of scenery to full-time working from home.

SEO: How Misspelled Keywords Affect SEO
Algorithms are constantly getting updated to give searchers the best user experience. Is using misspelled keywords still a valid strategy for SEO? Find out here.

SEO: Link Building: How to Understand Your Niche With These 10 Questions
A better understanding of who you want to market to will make link building more effective. Asking these 10 questions can help you determine that.

SEO: How to Get More SEO Insights from Google Data Studio with SEMrush
Learn advanced ways to use Google Data Studio with SEMrush to better present insights and improve reporting across your SEO activities.

SEO: Five SEO tips that capture holiday attention and boost sales
The Q4 rush, abbreviated weeks due to bank holidays, and juggling “real world” holiday prep can be a lot. Five tips for your 2020 and 2021 holiday strategy.

SEO: Beginner’s Guide to Meta Tags for SEO
In this beginner’s guide to meta tags, learn how to optimise your on-page SEO with meta tags. You’ll also get tips on the best tools to use.

SEO: How to Choose a Domain Name
Deciding on the best domain name to register for your business? Here are strategies for picking a domain name that will stand the test of time.

SEO: 9 HTML Tags (& 11 Attributes) You Must Know for SEO
HTML is the foundation of a webpage. Discover the key HTML tags and attributes that are crucial to good SEO. Find out their uses and how to code them.

SEO: 10 Ways Website Structure Can Affect SEO
The way a site and its pages are organised can impact SEO visibility more than you realise. Learn how to address common site structure issues here.

SEO: How Long Does SEO Take to Show Results?
One of the most common questions that SEOs are asked is “how long does SEO take to show results?“ and in this guide, we‘re going to look at the factors that influence this as well as give an estimate.

SEO: International SEO in 2020: 4 Key Takeaways
International SEO pros offer their unique take on optimising for Google and Yandex. Here are some optimisation insights for global websites.

SEO; 7 SEO Tips for a New Website (With Checklist)
Prepare your SEO strategy for a new website by following our SEO tips. In this beginner-level checklist for new websites, we‘re going to break down the top SEO tips for new websites.

SEO: The Google page experience: What you need to know and five steps to prepare for 2021
The Google page experience metric is going to be a new addition to ranking factors in 2021. Here’s how to prepare for it.

SEO: How Search Queries Trigger Structured Information Cards (Knowledge Panels)
A recently granted patent describes how Google may use queries to trigger structured information cards and how those queries can evolve over time.

Paid: PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
This post includes the most effective tips to thrive a business’s paid campaign via highly-quality PPC keywords.

Paid: LinkedIn Events: Mixing Your Organic and Paid Strategy to drive Webinar Registrations
LinkedIn Events is an elegant solution to driving registrants to online events. Learn a LinkedIn Event strategy that will set your audience’s interest ablaze!

Content: Tips to Improve Website Content for Screen Readers
Follow these tips to make digital content accessible to screen readers for people who have visual impairments and those who use voice assistants.

Content: Bloggers Are Worth More Than Their Links
Still thinking of websites and blogs as simply places to acquire links? Stop now! Here’s how the ideal influencer campaign for SEO should look like.

Content: How to use content marketing to boost ecommerce conversions and user experience
Done right, content marketing can be an effective strategy to boost ecommerce conversions and user experience. A detailed guide on how to do it.

Content: How to Use Your Content Marketing to Seed Your Lookalike Audiences
Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts.

Social: How to Use Instagram for Customer Service
In this article, you’ll discover five tips to improve your customer service on Instagram.

Social: YouTube remains dominant source of video in top Google ranking positions
Study found 83% of videos in search results carousel come from YouTube.

Social: Making Standout Video Content For Creative Ads
Businesses can engage customers online with videos. Learn how to create engaging video content to use in ads with these Facebook Blueprint courses.

Social: How to Expand Your Facebook Ad Targeting to New Audiences
In this article, you’ll learn the six types of warm audiences you can target with Facebook ads and how to scale them to many different lookalike audiences. You’ll also discover how to find cold audiences that will work for you.

Social: 8 Brands Who Use Instagram Guides the Best
Explore brands that use Instagram Guides to share tips & promote products to their followers. Check the best Instagram Guides examples & get inspired!

Social: YouTube Ad Targeting: What Marketers Need to Know
Aleric explains the three elements of his 3D YouTube ad targeting strategy and shares tips to help you apply 3D ad targeting in your marketing.

Social: 5 Steps How to Turn LinkedIn Connections Into Clients
Finding prospects on LinkedIn can be easy if you learn 5 steps on how to turn LinkedIn connections into clients. Boost your LinkedIn lead generation today.

Social: Facebook Lead Form Ads: How to Optimize for Results
In this article, you’ll learn what type of Facebook lead form will yield the highest-quality leads, which pre-fill questions to include, and how to add custom questions that will pre-qualify your leads. You’ll also discover the most important aspect of lead forms that many businesses overlook.

Social: 4 Underrated YouTube Metrics to Quantify Your Video Campaign Success
Conversions are always important, but they’re not the only way to measure and prove success when you’re running a YouTube video ad campaign. Here are four additional KPI’s that will help you analyse your results.

Social: How Social Networks Drive Billions of Search Visits with SEO
There is a lot to learn from observing how social networks excel at SEO. Discover some organic growth strategies that you can apply on your own sites.

Social: 7 Musts for a Successful YouTube Channel
A complete and well-optimised YouTube channel can do wonders for a brand’s success. Here are seven often-overlooked tactics that can make a big difference.

Local: Local SEO for Nonprofit Organizations: 5 Tactics to Try Today
Through the “search and deliver” dynamic of SEO, nonprofit marketers have the opportunity to reach local audiences that indicate their interest and engagement through their search behaviors. Nonprofit marketers can leverage this to engage supporters, drive donations, and share their nonprofit’s mission with the world. Read on for local SEO tactics you can try today.

KEY INDUSTRY UPDATES:

SEO: Google Crawl Priority: Additional Unique & Important Value Of Page
Google’s John Mueller said on Twitter that if he had to simplify crawling priority, how Google prioritises how it crawls the web, it would not do so by the size of a site. 

SEO: Google Tests Zero Results On Desktop Again?
Google began testing showing no results, aka zero results, in the Google search results. Google then reverted it after the backlash and then launched it only on mobile for only time/date, conversion or math related queries. 

SEO: Google Did Not Fix The Request Indexing Tool Prior To Shopping Season
Google “temporarily suspended” the request indexing tool on October 14, 2020, 55 days ago, and it is still not working.

SEO: Google Tests Top Stories Without AMP Links In Carousel
Google is now testing not showing AMP pages in the Top Stories carousel in Google Search on mobile. Google can do this for COVID related news but outside of that, Google should be only showing AMP links in the Top Stories carousel.

SEO: WordPress Easy WP SMTP Plugin Vulnerability
Popular WordPress plugin with over 500,000 active installations was recently patched to fix an exploit that grants hackers complete control.

SEO: Google: Passage Indexing & The December Core Update Are Not Bundled
Google’s John Mueller said said he isn’t sure if passage indexing is live yet or not but it is not something Google would bundle together with a core update launch.

SEO: SEO Benefits of New Top Level Domains (nTLDs)?
Google’s John Mueller answers if there is an SEO benefit from keyword-based New Top Level Domains (nTLDs).

SEO: Google Doesn’t Read Unsupported Structured Data
Google’s John Mueller discusses the extent to which structured data plays a role in the search engine’s understanding of web pages.

Related Articles:


SEO: Google News Showcase Search Console Filters & More Features
Google News Showcase now it is expanding in many ways including paywalled content for free, a News Showcase panels from suggested publications, News Showcase will expand to show on news.google.com and on Discover. And most exciting for me is that News Showcase metrics will come to Google Search Console.

SEO: Bing Video Search With Drag & Drop Playlist Tool
Microsoft Bing Search added to its video search user interface the ability to drag and drop videos into a box to create your own playlists. 

SEO: Google Explains How it Organizes Information in Search
Google offers a succinct explanation of how information in search is organised.

Related Articles:


SEO: Google December 2020 Core Update rolling out
Google announced it is rolling out a new core update, the December 2020 core update. This is the third core update of the 2020 year, the first one was the January 2020 core update and the second one was May 2020 core update.

Related Articles:


SEO: Google Handles display:none & visibility:hidden The Same
Google’s Martin Splitt says he does not think there is a difference between display:none and visibility:hidden in terms of Google’s ability to “see” the content in the container

SEO: Google Tests Half Line Break Design In Search Results
Google is testing yet another form of layouts for the Google Search results. Here Google is testing showing half of a line break of some sorts to separate out the top answers and features snippets and other sections.

SEO: Google Explains Discovery & Refresh Data in Crawl Stats Report
Google’s John Mueller discusses the difference between discovery and refresh metrics in the new Crawl Stats report.

SEO; Google Core Web Vitals & Page Experience FAQs
Google posted an FAQ around Core Web Vitals and the upcoming Google Page Experience update launching in May 2021. 

Related Articles:


SEO: Google Help Doc On Advanced Crawl Budget Management
Google has released a help document named large site owner’s guide to managing your crawl budget. It is an advanced help document on helping developers manage Googlebot crawls on their web site. 

SEO: Prepare for medical visits with help from Google and AHRQ
Google is piloting a new tool that helps people prepare for visits by surfacing common questions they may have about their care–available when people find a local doctor’s office or hospital on Search. 

Paid: December update to Display & Video 360 API v1
Google Ads released an update to the Display & Video 360 API which includes the following features:

Paid: Google Ads Unveils Enhancements to Lead Form Extensions
Lead Form Extensions now have features to increase efficiency for advertisers. Here are the details of these enhancements, now available in accounts.

Related Articles:


Paid: How Google Search ads work
Google Ads shares how and when we show ads in Search

Paid: Google Discovery ads can now use your 4:5 social image assets
Google announced updates for Discovery ads. There is now a 4:5 portrait aspect ratio layout that showcases Discovery ad images more prominently in feeds. 

Related Articles:


Social: YouTube Has More Ways to Build Hype For a New Video
YouTube Premieres, which allows creators to generate interest in a video before it goes live, is gaining 4 new features.

Local: New EU regulations compel more transparency for search rankings
The effort to reverse engineer and improve visibility in Google search results spawned an industry. Now the EU wants to make it easier for non-SEO professionals, especially small businesses, to understand how search rankings work.

Local: Google Local Reviews Tests “New” Label
It looks like Google is testing a new label in the local business reviews for recently added reviews on businesses. The label says “new” and it is an outlined box.

Local: Google My Business Suggest Edit Gets More Robust
You can now see more including explanatory options when you click suggest an edit in Google My Business listings.

Local: Google Maps Rolls Out 4 New Features
Google is updating Maps with four new features for businesses and searchers.

Related Articles:


Local: Google expands local business message & map query analytics
Google is rolling out two updates to Google Maps and Google My Business for both consumers and business owners.

Related Articles:


Local: Google adds more discovery to Google Maps with ‘community feed’
Google is further developing the “social features” of Google Maps with the rollout of a new “community feed” under the Explore tab of Google Maps. This is happening globally for both Android and the iPhone.

Mobile: Apple App Store Icon Trophies
It looks like Apple is creating physical trophies, similar to the YouTube Creator Awards buttons, for those who won the Apple App Store app of the year awards. 

Mobile: The benefits of AMP
Google shares more information on AMP for businesses.

Mobile: Google: Page experience signals for ranking apply only to mobile
A new FAQ page answers questions about ranking, various site architectures, AMP and more.

Related Articles: