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The Weekly Wrap – 8th January 2020




SEO: SEO Reports: Which Metrics Matter & How to Use Them Well
In this article, you’ll discover how to identify and present key reporting metrics to your clients.

SEO: 6 Features Every SEO Platform Should Incorporate
Here are six features that would be great to see from SEO platforms.

SEO: From Search to Transaction: How to Master the Customer Experience [Webinar]
In this article, we share a webinar session where you’ll learn how you can create the most relevant, optimised journey for your customers – from discovery through to transaction.

SEO: Do Ugly Sites Convert Better?
In this article, we discuss the elements of an ‘unattractive’ websites and their influence on conversions over a well-designed website.

SEO: 11 Important Image SEO Tips You Need to Know
In this article, you’ll discover 11 important image optimisation tips for your website.

SEO: What impact will voice search have on SEO in 2020?
In this article, we discuss why Internet voice search could be set to disrupt SEO conventions, so businesses would be well-advised to stay informed of the changes and plan accordingly. 

SEO: Businesses need to think differently about customer feedback data in 2020
In this article, we discuss why keeping up with customer communication will help improving customer experience and improve your business operations.

SEO: Make it easy for search engines to rank your website in 2020
In this article, we discuss why auditing your website and checking all the technical signals will help you to understand how search engine algorithms are ranking your content.

SEO: Focus on E-A-T to avoid performance problems in 2020
In this article, you’ll learn how your website backlink profile and the right structure data will tell search engines you’re a trusted entity.

SEO: How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO
In this article, you’ll learn how to find and fix keyword cannibalisation.

SEO: How to Use Header Tags: SEO Best Practices
Here are seven header tag best practices for SEO.

SEO: 11 Headline Writing Tips to Drive Traffic & Clicks
Here are 11 useful tips that will help you whip up brilliant headlines.

SEO: SEO Best Practices: How to Create Awesome Meta Descriptions
In this article, you’ll learn how to craft awesome meta descriptions, and how to apply these steps to your site.

SEO: Title Tag Optimization: A Complete How-to Guide
In this article, you’ll learn the process involved in writing and optimising a great title tag.

SEO: 6 Simple Steps to Build a Basic Website for Your Small Business
Here, we share six easy steps to set up a basic website quickly on a budget so that you can get started today.

SEO: E-A-T & YMYL: How to Boost Your On-Page SEO
In this article, we explain E-A-T, as well as YMYL, and offer actionable tips for how you can use these concepts to boost your on-page SEO.

SEO: How to Create a Voice Marketing Funnel With Alexa Flash Briefings
In this article, you’ll discover how to create a voice marketing funnel that increases social media reach and engagement.

SEO: 20 of the Best SEO Tips for Keyword Rankings and Google in 2020
Here are 20 SEO opportunities you should stop neglecting to boost your rankings in 2020.

Paid: Google Ads vs. AdSense: What’s the Difference?
In this article, you’ll learn the difference between Google Ads and Adsense and which one may be right for you.

Paid: The consumer decision journey will drive paid search in 2020
In this article, we discuss how the consumer decision journey is going to drive paid search while organic search’s data push directly to search engines.

Paid: Automation layering is driving PPC so get onboard in 2020
In this article, you’ll learn why automation layers is the tool that will help drive better results in your PPC campaigns.

Paid: How To Find Ads On Facebook and Instagram
In this article, you’ll learn how to find your own ads on Facebook and Instagram and how to find the ads your competitors are running.

Content: 41 Must-Try Content Marketing Tools
In this article, you’ll discover a list of 41 top content marketing tools that can help you boost your content—and keep generating those high-quality leads.

Content: How to Do a Content Audit: The Ultimate Checklist
Here’s why it’s important to audit your content regularly, how to gather the details you’ll need for your audit, and the metrics you should be tracking.

Content: How to Make Content SEO Friendly
Here are the key steps for making content SEO friendly.

Social: How to Create a Voice Marketing Funnel With Alexa Flash Briefings
In this article, you’ll discover how to create a voice marketing funnel that increases social media reach and engagement.

Social: How to Attract and Nurture Quality Instagram Followers
In this article, you’ll learn three steps to attract and engage your Instagram audience, and convert them into leads and customers.

Social: How to Promote a Flash Sale on Facebook and Instagram
In this article, you’ll discover how to promote short-term sales with organic posts and paid ads on Instagram and Facebook.

Social: How to Optimize Your Online Marketing Plan: A 4-Step Process
In this article, you’ll discover a four-step process to audit and adjust your next marketing plan.

Social: Instagram Stories Ads: What Marketers Need to Know
In this article, we share a podcast featuring Susan Wenograd, explaining why marketers should consider Instagram Stories ads and shares the best practices for creating good Instagram story ads.

Social: 7 of the Most Helpful Social Media Tips for 2020
Go strong in 2020 with your social media marketing with these seven helpful insights.

Local: 2020 Local SEO Success: How to Feed, Fight, and Flip Google
Feed Google the right information, fight spam, and flip it into an opportunity: these are the top 3 ways to chase local SEO success in 2020.

Mobile: Mobile A/B Testing: 7 Big Errors and Misconceptions You Need to Avoid
In this article, you’ll learn about the seven biggest mistakes and misconceptions in mobile A/B testing along with tips & tricks for successful app store A/B testing.


SEO: Google Search Console Crawl Stats Report Stuck
The crawl stats report in Google Search Console is slightly out of date, only having data as fresh as December 30, 2019. 

SEO: Google Search Console URL Parameter Data Issues
Google’s John Mueller has confirmed an issue with the data being displayed in the URL parameter tool within the old Google Search Console. In short, the tool is showing sometimes zero and often less than it should.

SEO: Google’s John Mueller: Our SEOs Have it Harder Than Others
Google’s John Mueller said that like nay bigger company, Google does have SEOs and may even have it harder than other SEOs. 

SEO: Google Reminds Us To Fix Internal Links That 404
Google reminds us that when you get 404 error reports, you should make sure your internal links are not causing it.

SEO: Google Mocks SEO Strategy To Update Stories With “2020” Titles & Headlines
Google’s John Mueller implied that editing content headings does not serve users respectfully. 

SEO: Bing’s Frédéric Dubut: Keyword Research Practices Should Be Replaced By Intent Research
Bing’s Frédéric Dubut said that search engines are focusing more on intent versus keywords, with the deployment of BERT and other machine learning techniques – that is an important area SEOs should focus on in 2020.

Related Articles:

SEO: WordPress Divi Theme Code Injection Vulnerability
Elegant Themes announced that several of their products contained a code injection vulnerability and should be updated right away.

SEO: Brands can now buy Walmart sponsored search ads via API partners
Walmart Media Group named four initial advertising partners to support sponsored search campaigns.

SEO: Google: Fewer Page Types Is Easier
Google’s John Mueller said that giving Google fewer alternate copies of your pages, with the exception of AMP and a few other things, is a good idea. It keeps things simpler and easier for Google to process and helps you focus in on less redundant pages on your web site.

SEO: Google: Put Voice Search Optimization Fad To Sleep Already
Google’s Gary Illyes suggested SEOs stop worrying about voice search, as SEOs can’t optimise differently for voice search than what they normally do.

SEO: Online tax-filing services can no longer hide free services from Google Search results
TurboTax and others are prohibited from noindexing their free e-file landing pages, per new IRS rules.

SEO: Google: Persistent 5xx Result In Slower Crawling But Won’t Say How Many URLs Required
Google’s John Mueller said that persistent 5xx error responses to Google’s requests by your server would result in Google slowing its crawl of your web site.

SEO: Google Video Spam Through Text-To-Speech Technology
Spammers have been spotted using text-to-speech technology to rank in Google search.

SEO: Google Explains How to Use Headings for SEO
Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role heading elements play in ranking and how you should use them.

Paid: Standard text ads will live on a bit longer, Microsoft Advertising says
Microsoft announced a three-month reprieve for advertisers with active Microsoft Advertising accounts with standard text ads.

Paid: Microsoft Advertising launches sweepstakes for advertisers
Microsoft Advertising has launched an incentive sweepstakes for advertisers.

Local: Google Local Pack “Choose Area” Feature Now Live
Google’s Choose Area feature is now live, whereby Google will bring up locations it thinks you are near, to narrow down the selection.

Local: Google Displays “Get More Reviews” For Local Knowledge Panels You Manage
Google has updated their ‘Write a review’ button to ‘Get more reviews’ whereby Google gives you a way to share with people the ability to leave reviews for your business, as opposed to taking you to write a review.

Mobile: Google Snippet Shows List Includes For Some List Based Content
Google is showing the listed items but titling those lists in the snippet with ‘list includes.’

Read Our Blog Post:

2020-1-8 MozCon2019 - Rob Ousbey

MozCon 2019: Rob Ousbey – Running Your Own SEO Tests: Why It Matters & How To Do It Right.

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