Ignite Search Weekly Wrap – 31st October 2018
100% Curated SEO/Online Marketing Goodness
Helpful Strategies, Tips & Tricks:
Before hiring an SEO vendor, there are two specific things you need to know about and look for.
Link building is hard work! Here’s how to utilize site crawling tools to make sure your effort pays off.
Are you using the right data?
Three examples of site architecture modifications that offer big SEO gains in digital marketing.
Good news: all of the below link building ideas really work. I’ve personally tried all of them with my own clients, many of whom are small businesses. Let’s dig in.
Image optimization is among the most manageable yet overlooked strategies for SEO. Often, we neglect even the simplest image optimization practices and waste the chance to bring in easy traffic to our websites.
Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed testing from both perspectives at SMX East.
Julie Friedman Bacchini and Ted Ives shared their tips at SMX East.
Today we are going to focus on exactly how Google determines which ad to serve on the SERP (search results page).
At SMX East Alli Brenner, Lisa Barone and Paddy Moogan talked about how to make content that attracts links.
Let’s delve deeper and explore how you can develop a big idea that works and leads to exponential growth in organic traffic: the ultimate goal for many businesses.
No matter what industry you’re in, you should ask yourself these 3 questions. The answers to those questions guide me as I craft a big-picture strategy to help them get the results they’re dreaming of, and they can help you do the same.
Are you looking for ways to get more Instagram engagement? Wondering how to build stronger consumer relationships? In this article, you’ll discover seven ways to improve your Instagram engagement.
Do you want to promote time-sensitive sales using Facebook ads? Wondering how to set up Facebook dynamic ads for Black Friday, Cyber Monday, or other seasonal sales? In this article, you’ll discover how to set up your product feed to run Facebook dynamic ads with beginning and end dates.
Key Industry Updates:
Users no longer have to go to their Google Account page to access privacy controls.
Bing highlights some search features that are popular during the upcoming season.
Spammers went from the public Bing URL submission tool to the authenticated version, causing a backlog of URLs that needed to be processed.
Fix slow page loading notices are new and are now being sent to site owners via Google Search Console.
Searchers can use Google Lens directly within Google Image search on mobile for some images.
Your mobile Google home page now shows Google Discover by default.
Google is adding functionality to click-to-message ads and rolling out attribution and bidding capabilities for retail advertisers tracking store visits generated from online efforts.
The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it.
Google announced an update to the process of monetizing new sites under existing AdSense accounts this week.
After months of testing, Google has released a new design for the hotel search results.
Users can get updates from businesses in the “For You” tab.
New capabilities will allow companies to associate facts and attributes to answer more specific or ‘conversational’ queries.
The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more.
Vimeo announced on Monday end-to-end integration with LinkedIn via its ‘Publish to Social’ feature.
In episode 8, Michael Stelzner (founder of Social Media Examiner) and his team work through people, process, and mindset issues that stop tasks from making forward motion.
Read Our Blog Post on: 4 Social Media Tips for Businesses