IGNITE SEARCH WEEKLY WRAP – 30TH JANUARY 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS
HELPFUL STRATEGIES, TIPS & TRICKS:
Here are some of the chances we can expect to influence the SERP of tomorrow.
Tips that can help you better understand the topics your unique search landscape is structured around.
The only tool that can give you a real overview of how search engines crawl your site are log files.
This list pulls together eight of the more unheard-of tools to help you on your quest to improve the technical state of your site (for free).
Eight link building techniques that can still work for you in 2019.
While many methods still work, others aren’t as good anymore, and you’ll also need to include plenty of new ones in your repertoire.
Ongoing education, conferences and case study discussions not only help clients but also your own career growth.
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.
John Mueller recommends in addition to disavow links that link to manual actions but also links that would lead to manual actions.
Keyword optimization is an essential part of any successful content marketing strategy – it’s just more nuanced now.
Sites that are more than a mere citation opportunity for your business.
Scripts to help you identify negative phrases to improve CTR and QS for grant accounts at risk of suspension.
There are three dashboards on Amazon and each one tracks attribution differently.
Here’s a quick checklist to optimize your Page, increase organic results, and boost Facebook exposure for any size budget.
Learn how Google tracks traffic and conversions and how to resolve discrepancies between Google Analytics and Facebook Ads Manager.
KEY INDUSTRY UPDATES:
The company says the changes are about page speed, security and user privacy; critics are more cynical about Google’s motives.
Click-through rates (CTRs) continue to decline on Google search results on desktop and smartphones in both the U.S. and Europe in favor of paid clicks and no-clicks.
Here are some of the upcoming changes in Search Console that we’re planning on making towards end of March, 2019.
John Mueller said Google is currently aiming to deprecate most, if not all, of the old Search Console by March of this year.
Google’s John Mueller said bigger changes are coming to Google Image search this coming year.
John Mueller from Google says HTTPS is not a factor in deciding whether or not to index a page, at all.
Widespread AMP errors with Google Search Console and Google mobile search.
John explained that XML sitemaps do not need to be indexed to work. No-indexing a Sitemap file is irrelevant because they are not really web pages.
Mueller said that image search will be a “bigger topic” this year for the webmaster and SEO community.
The search giant appears to be conditioning searchers to use voice across all platforms.
Google has been spotted testing a total of 14 ads in a single mobile search results page.
Facebook is reportedly working on a solution for users on Messenger, Instagram, and WhatsApp to message each other between platforms.
Google is requiring advertisers to opt out if they don’t want Google to take over their campaign in Google Ads.
Facebook announced on Friday the next iteration of its dynamic ads for auto.
YouTube has introduced several different search and recommendation features to its mobile apps and desktop page to help with the discoverability of videos.
Read Our Blog Post on: DMSS 2018: Gregory Elfrink – Beyond SEO: Next Level Content – 29th January 2019