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The Weekly Wrap

The Weekly Wrap – 28th February 2018

Ignite Search Weekly Wrap – 28th February 2018

100% Curated SEO/Online Marketing Goodness

Key Industry Updates: 

SEO: Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed

Google has released two new tools. One tool shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.

SEO: Google confirms bug with crawl stats in ‘time spent downloading a page’ Search Console report

Google’s webmaster trends analyst John Mueller has confirmed on Twitter that there is a reporting glitch with the crawl stats “time spent downloading a page” report in the Google Search Console for the dates February 20 and 21.

SEO: Google Search Console blocked resources report had processing error

You may notice decreased counts of pages with blocked resources in Google Search Console. Google has fixed it, but the reports may be off for your site.

SEO: Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.

SEO: Google to move more sites to mobile-first index in coming weeks

Google plans to roll more sites into the mobile-first index in the near future. Are you ready?

SEO: Google Word Coach, a fun word game in the search results

Google has added a new feature named Google Word Coach to the Google dictionary and translate boxes within web search for non-English searchers.

SEO: German court: Google has no ‘duty to inspect’ websites for illegal content before displaying

The court held that Google can’t be held liable before being notified of a ‘clearly recognizable violation’ of individual rights.

SEO: Google Assistant to get multiple new languages, distribution and skills

The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support.

Paid Search: AdWords Keyword Planner update appears to be rolling out in the new interface

The latest version features streamlined workflows and reflects the design updates in the new AdWords experience.

Local: Law firm that used contest to solicit Google reviews sees all but one disappear

A law firm in Louisville, Kentucky, Winton & Hiestand Law Group, had the vast majority of its reviews on Google removed after it was discovered that the firm was incentivizing people to review the business with contests and giveaways.

Social: Leveraging Breaking News: The Journey, Episode 18

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. Episode 18 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to grow his company’s customer base by more than 62% year over year.

In this episode, Mike wrestles with capitalizing on breaking news and being of service to his community.

Helpful Strategies, Tips & Tricks:

SEO: Subdomains vs. Subfolders: Which Is Better for SEO & Why?

This article discusses whether subdomains or subfolders are better for SEO, which you should choose to have and why.

SEO: 15 Link Building Tactics to Supercharge Your SEO Efforts

Link building is still a vital component of modern SEO. Earning high-quality links from trustworthy and authoritative websites — the kind of links that are necessary to improve organic ranking — requires a disciplined and creative approach. To help you earn plenty of valuable links, this article outlines 15 tactics you can use to supercharge your link building efforts.

SEO: Making your first AMP Story: Google’s answer to Snapchat and Instagram

With Google ready to launch AMP Stories soon, Contributor Paul Shapiro shares a tutorial on how to build your own AMP Story and get in front of the latest content trend.

SEO: An easy way to see if Google thinks your webpages are keyword relevant

In this article Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.

Local Search: 6 smart e-commerce lessons to boost local business

With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an offline store.

Conversions: Landing Page Elements That Optimize the Post-Click Experience

Don’t want to pay for ad clicks that fail to convert while running PPC campaigns? The solution is simple. Optimize the post-click experience for conversions.

Content: The One Thing That Can Make a Big Difference in Your Infographics

Countless studies tell us infographics are highly engaging and that incorporating them into our content marketing strategy makes sense. But if the process for creating them is chaotic, the content is random, and the design guidelines are unclear, then each attempted infographic just eats up time and resources, and rarely delivers. In this article we will discuss one thing that can make assist with the success of your infographics.

Content: How to Grow Your Audience From Zero to Millions in Less Than 5 Years

You’ve just been hired. Your boss comes to you and says, “We want millions of people regularly viewing our content within the next five years. Go.” You make it happen. Well, it never happens that easily! Read this article to learn how to grow your audience from zero to millions in less than 5 years.

Social: Twitter Engagement: How to Connect With People on Twitter

Wondering how to increase your reach on Twitter? Want tips for building your audience and boosting engagement? To explore the Twitter algorithm and creative ways to interact with others on Twitter, The Social Media Examiner interviews Andrew Pickering and Peter Gartland.

Social: How to Use Snapchat Insights

Is your business on Snapchat? Looking for more robust analytics data on your snaps and stories? In this article, you’ll discover how to navigate and use Snapchat Insights to learn more about your Snapchat marketing activities.

Read Our Blog Post on:  The Ultimate Guide to Local Citations: Driving Your Local SEO Success


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