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The Weekly Wrap – 25th September 2019

IGNITE SEARCH WEEKLY WRAP –
25TH SEPTEMBER 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: Getting started with Google Tag Manager
Here’s how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process.

SEO: New Opportunities for Image SEO: How to Leverage Machine Vision for Strategic Wins
In this article, you’ll discover some tools you can leverage to better optimise your image SEO.

SEO: What Does It Mean to ‘Do SEO’?
Here is an SEO checklist to ensure your website is effectively optimise for search engines and users.

SEO: Why we need to think of entities and the future of SEO
Here are a few tips for a future-proof SEO strategy by Vice President of Wikimotive, Greg Gifford.

SEO: A Guide to On-Page SEO for Ecommerce Websites
In this article, you’ll learn how on-page SEO can help your ecommerce website rank higher, engage users, drive more traffic, and convert more leads.

SEO: The Scientific Method for SEO: 6 Steps to Find Your True Ranking Factors
In this article, you’ll learn the best way to find out whether an SEO change will help or hurt your site through this scientific method.

SEO: 10 Key Checks for Assessing Crawl Hygiene
Here is a list of top-level checks for assessing crawl hygiene to give you a starting point for your analysis.

SEO: Search query reports show a huge increase in Google close variant traffic
Here’s a look at research based on the past year and how advertisers should think about close variants moving forward.

SEO: Organic search responsible for 53% of all site traffic, paid 15% [Study]
A study from BrightEdge says organic and paid search still deliver far more traffic to websites than other channels, including social and display advertising.

SEO: Your Comprehensive, Go-To Guide to Google Merchant Center
Check out this complete guide for all the information you need to how to use and navigate through Google Merchant Center.

SEO: New Opportunities for Image SEO: How to Leverage Machine Vision for Strategic Wins
Here are some tools you can use leverage to better optimise your image SEO and capitalise on the opportunity.

Paid: Machines Now Run Google: How to Avoid Wasted Shopping Spend & Fight Back
In this article, you’ll learn how you can avoid wasted spend on Shopping ads.

Paid: 5 Google Shopping Tips to Prepare for the Holiday Season
To make sure your accounts are up to scratch, here’s a list of tips, tricks, and best practices to consider when running Google Shopping.

Paid: The Importance of Ad Testing with Brad Geddes [PODCAST]
This article shares a podcast that highlights the importance of ad testing and how to leverage it in order to improve your PPC campaign’s performance.

Paid: Entering Competitive Verticals: How & Why You Should Diversify Ad Spend
This article explains why you should lean on the relatively low CPCs of social ads to build visibility even before using search ad targeting options to drive conversions.

Paid: New Research! The State of PPC
In this article, we dive deep to see how budgets are being invested, what trends are influential, and what marketers are worried about.

Paid: 5 FAQs For Marketing on Facebook
In this article, we share 5 things that you need to should know about marketing on Facebook.

Paid: 3 Unconventional Ways to Use Automated Bidding
Here are some unconventional ways you can start to think about using automated bidding.

Content: How a content audit can improve your organic SEO performance
In this article, you’ll learn how content audits can reveals ways to re-purpose content, how to identify the gaps and how to optimise them for users and search engines.

Content: 7 Traits of an Ethical Content Writer
Here are seven essential traits of an ethical content writer.

Content: 10 Reasons You Can’t Be Afraid to Experiment & Fail with Your Content
Here are 10 reasons why you shouldn’t be afraid to experiment and fail with the content you create.

Content: Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget
Here are eight tips to maximise your content budget and stop wasting money.

Social: Two Social Media Vanity Metrics You Need to Stop Tracking
In this article we discuss two social media vanity metrics that you need to stop tracking today.

Social: The Unconventional Way to Grow a Facebook Group With Facebook Ads
In this article, you’ll discover how to use an underutilised Facebook ad campaign type to attract new members to your Facebook group.

Social: Facebook Campaign Budget Optimization: What Marketers Need to Know
In this article, you’ll discover how to use the new Campaign Budget Optimisation (CBO) setting to create Facebook advertising campaigns and when CBO will become your only option.

Social: New Instagram Scheduling and Messaging Tools: What Marketers Need to Know
In this article, we explore Instagram scheduling and messaging tools with special guest, Alex Beadon.

Local: 5 critical elements for local marketing success
In this article, you’ll find 5 critical elements that can enhance your local marketing strategy.

Local: 5 High-Impact Lead Generation Strategies for Local Businesses
Here are the five easiest, most affordable, and most high-impact lead generation strategies for local businesses.

KEY INDUSTRY UPDATES:

SEO: Google’s new snippet settings give webmasters control over their search listings display
Google adds max-snippet, max-video-preview, max-image-preview and more to the nosnippet snippet controls

SEO: Google’s John Mueller on SEO-Friendly Server Migrations
Google’s John Mueller said that when it comes conducting a server migration for your website all elements of your website should remain exactly the same, with the only difference being that it’s hosted on a different IP address.

SEO: Google is Releasing a Broad Core Algorithm Update Today, September 24th
Google has given SEOs and site owners advance notice that a broad core algorithm update will be released later today.

Related Articles:


SEO: Google May Ignore Nofollow Link From Publishers That Default It
Google’s Gary Illyes said it is possible that Google may start counting links from publications that blanket nofollow all outbound links. 

SEO: Evergreen GoogleBot Now On Chrome 77
GoogleBot is staying evergreen with the latest stable release of Chrome and is now running on Chrome 77.

SEO: Blogger Having Google Indexing Issues?
Blogger, Google’s blog platform, are having issues with getting their content into the Google Index and anticipate this issue will be resolved soon.

SEO: Publishers Report Possible URL Removal Tool Bug – No Word from Google
Several publishers reported there is an issue with Google Search Console’s URL removal tool. Submitted URLs were reported to be sitting in the queue but not processing.

SEO: Google Search Console Can Now Report on Same-Day Data
Google is updating Search Console with the ability to return fresher data in the Search Performance report – as recent as less than a day old.

SEO: Google Search Console speeds up data in performance reports
Google also updated the export to let you choose the time-frame of the export.

Related Articles:


SEO: Google Lets You Pin Live Scores To Search Results
Google now lets you pin the live scores to the search results.

SEO: Google: Dates In URLs Are Fine
Google’s John Mueller said having the date in your URL is fine. In fact, many publishers do just that because having a unique ID in the URL use to be a requirement for Google News.

SEO: Google Sends Mass Fix Breadcrumbs Markup Warnings
Google added the breadcrumb report to the Google Search Console enhancements section, Google also sent out email notices to those with issues.

Related Articles:


SEO: Google: Old Content On New Domains Is Okay
Google’s John Mueller said it is fine to host older content on a new domain.

SEO: Your Syndication Partners Should Canonical To You Or They May Outrank You On Google
Google’s Danny Sullivan said Yahoo is not using a canonical tag to tell Google the content is from a specific partner. So Google picks the best option it is aware of.

Related Articles:


SEO: Google Tests 3.5 Listings In The Top Stories Carousel
Google is testing showing 3 and a half stories in the top stories carousel in search.

SEO: Google: The Reviews Rich Results Algorithm Still Rolling Out
Google’s Danny Sullivan said that the new algorithm to be more restrictive on when to show reviews rich results in the search results is still rolling out.

SEO: Google Search Ad With An Emoji In The Display URL
Google was showing emojis in the auto-complete search suggestions.

SEO: Google can crawl AJAX just fine
Google’s John Mueller said that you no longer need to do anything special for hash-bang URLs, as Google will try to render them directly.

SEO: Noticeable drop in reviews showing in Google search results
Google is showing fewer review stars in its search results.

SEO: New Report Offensive Images In Google Web Search Results
Google releases a new way to report images as being offensive or having issues in Google’s main web search results. 

SEO: Google Launches Video Key Moments For YouTube Videos In Search
Google testing a cool feature in search that shows you a timeline that shows you what is in a video.

SEO: Is FAQ Structured Data Dominating Google Search?
In this article, we share the SEO community’s call for attention to a quirk in how Google displays FAQ data in the search results.

Paid: Google Ads Lets Users Set Up Conversion Tracking During Campaign Creation
Google Ads is now letting users set up conversion tracking during the campaign creation process.

Paid: Google Ads Smart Bidding Now Supports Store Visits Optimization
Smart bidding campaigns in Google Ads can now be used to optimise for in-store visits.

Related Articles:


Paid: Search Ads 360 rolls out auction-time bidding for Google Search campaigns]
Google Search Ads 360, the enterprise-level search management piece of Google Marketing Platform that enables advertisers and agencies to manage campaigns across multiple search engines, has added auction-bidding for bids on Google Search.

Paid: Microsoft Advertising’s product, similar audiences now available to more advertisers
Microsoft Advertising announced that their re-targeting and prospecting audience solutions are now in open beta.

Social: YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign
YouTube launched a new way to run video ad campaigns. The new Video Reach campaigns make it possible for advertiser to upload three different asset types

Related Articles:


Social: Pinterest Enhances Group Boards With New Collaboration Tools
Pinterest is enhancing users’ ability to collaborate on group boards with the roll out of three new features.

Social: Instagram Has New Policies for Content Promoting Weight Loss Products
Instagram is rolling out new policies around content that promotes weight loss products and cosmetic procedures.

Social: Twitter Officially Rolls Out ‘Hide Replies’ Feature in the US
Twitter is giving users in the US the ability to hide replies to their own tweets.

Social: Facebook Rolls Out New Types of Interactive Mobile Ads
Facebook is giving advertisers access to new types of interactive ads, including AR ads and video poll ads.

Social: YouTube Backtracks and Lets Channels Keep ‘Verified’ Badges
YouTube has officially backtracked on controversial plans to take away ‘verified’ badges from some creators.

Social: LinkedIn Now Has a Way for Users to Verify Their Skills
LinkedIn is introducing skill assessments which allow users to demonstrate their expertise and add a “verified skill” badge to their profile.

Mobile: Google Chrome on Android Will Provide Answers to Queries Right in the Address Bar
Google Chrome on Android will soon receive an update that provides answers to search results without having to actually submit a query.

Local: TripAdvisor says it blocked or removed nearly 1.5 million fake reviews in 2018
TripAdvisor imposes a temporary ranking penalty for business posting or buying fake news.

Read Our Blog Post:

mozcon2019-christi-olson-image-blog-post-headerMozCon 2019: Christi Olson – What Voice Means For Search Marketers: Top Findings From The 2019 Report