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The Weekly Wrap – 24th October 2018

Ignite Search Weekly Wrap – 24th October 2018

100% Curated SEO/Online Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: 5 ways ignoring SEO could affect your bottom line

It may be possible to run a business in 2018 without doing search engine optimization, but doing so exposes you to risks and leaves money on the table.

SEO: Why does structured data matter for SEO?

Learn why now is the time to optimize your structured data.

SEO: SEO agencies – Important questions to ask before choosing one

Protect yourself from a negative experience by following these tips.

SEO: SEO for web designers: What you should know

In this post, we’ll discuss the basics of SEO for web design, whether you’re building a new website or revamping an existing one.

SEO: Why search marketing matters in 2018

These days, customer journeys start not when a consumer walks into a store, or lands on my web page. Customer journeys start the second a consumer opens a search engine.

SEO: How voice queries are showing up in search data

In this article, Jason Tabeling shows how he finds insights into voice search from his own company’s data.

SEO: The comprehensive guide to voice search keyword research

However, with voice becoming a more prominent way of searching, it’s important that it’s now taken into consideration.

Paid Search: 5 More Ways to Lower Your Cost per Acquisition in PPC

Here, we delve into five more methods you can use to improve your account. Ready? Let’s go.

Content Marketing: How to Take Your Content Marketing from Data Reactive to Data Driven

You’ve been told over and over that content marketing needs to be data driven. In practice, being data driven means understanding what campaigns will succeed before they are even created. Sound appealing? Great. Let’s dive into how to make it happen.

Social Media: How to Use Instagram Nametags for Marketing

Want a quick and easy way for people to find you on Instagram? Have you heard about Instagram Nametags? In this article, you’ll discover how to find and customize your Instagram nametag so people can quickly follow your Instagram account.

Social Media: How to Use Custom Facebook Frames for Facebook Dynamic Ads

Want to add branding to your Facebook dynamic ad campaigns? Did you know you can use Facebook frames in your ads? In this article, you’ll learn how to add a custom Facebook frame to your Facebook dynamic ad campaigns.

Key Industry Updates:

SEO: Bing says it is improving web crawler efficiency

Bing is working on making sure their crawler doesn’t miss new content and at the same time overload your web servers.

SEO: ‘Navigate’ query prompts Google to ask, ‘Where do you want to go?’

A new one-box answer now gives you quick access to driving directions in Google Maps.

SEO: Google Search Console reporting currently delayed

No need to panic, these reporting delays have no impact on your search rankings.

SEO: Apple search ads expected to generate $2 billion in revenue by 2020

The ad units are on track to bring in $500 million by the end of this year, according to an industry analyst.

SEO: Google fixes the cache 404 issue with mobile-first indexing

After several months, Google has fixed the bug that caused the cache page to fail to load.

Paid Search: Marketers can now use LinkedIn category data for targeting through Bing search

Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.

Paid Search: Bing Ads changes when conversions are reported

The change applies to conversion and assist reporting.

Local Search: Is Google rolling out a new more graphics-heavy design for local pack results?

Make sure to get your business photos in Google My Business in tip-top shape.

Local Search: Google My Business Insights adds branded search reporting

Google added a new metric in the local Insights report where you can see how many people search for your brands related to your company.

Local Search: Google local pack now showing book, schedule buttons for some businesses

Google is now pushing booking and scheduling services in the local results through Reserve with Google.

Social: Facebook Attribution now available to all advertisers

The attribution solution was in beta for more than a year.

Social: Facebook introduces retention optimization option for app advertisers

Facebook’s Ads Manager will also get four new retention metrics for app install ad campaigns.

Social: Facebook aims to give more transparency around brand-influencer relationships

The company is updating its brand content tag with new language and rolling out the Brand Collabs Manager tool to more countries.

Read Our Blog Post on: Seo Vs PPC: Which is Right for You?

SEO VS PPC: Which is right for you