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The Weekly Wrap

The Weekly Wrap – 23rd May 2018

Ignite Search Weekly Wrap – 23rd May 2018

100% Curated SEO/Online Marketing Goodness

Key Industry Updates:

SEO: Google’s Chrome browser to drop secure label for all HTTPS sites

Google announced it is making changes to how Chrome, their web browser, labels HTTPS and HTTP sites in the future. Starting in September 2018, Google will be removing the “Secure” wording and HTTPS scheme in Chrome version 69. Plus, in July 2018 in Chrome version 68, Chrome will mark all HTTP sites as “not secure.”

SEO: Google releases Lighthouse version 3.0

Have you upgraded to Lighthouse 3.0 yet? If not, here is what is new and great in the new version of Google’s tool for web developers.

SEO: The new and AI-improved Google News now available for iPhone and iPad

Google News redesign in more than 120 countries on the web, Android and iOS.

SEO: Google News no longer supports the standout meta tag and Editors’ Pick

A few months after Google drops support for the meta news keywords tag, Google removes two other webmaster-related publisher features.

Paid Search: Bing is latest to ban cryptocurrency ads

The updated financial product and services policy will take effect in June.

Paid Search: AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages

Google made two announcements on Thursday. One impacts advertisers using third-party click measurement systems. The other affects advertisers who haven’t converted their sites to HTTPS yet.

Paid Search: Bing Ads Editor adds labels for Mac users & other features for Windows users

The latest versions of Bing Ads Editor for Mac and Windows have new features.

Local Search: Yelp asks Europe to take new antitrust action against Google

Complaint to European Commission applies the logic of the Shopping Search case to local search.

Social: Facebook Rolls Out Three New Features for Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore New Facebook Stories features, YouTube Music and YouTube Premium, and other breaking social media marketing news of the week!

Helpful Strategies, Tips & Tricks:

SEO: How to build an e-commerce SEO strategy for large retailers

Three factors deserve special attention in developing an SEO strategy for online retailers. In this article contributor Manish Dudharejia shares how to take on the competition using each.

SEO: What negative SEO is and is not

In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts.

SEO: How much is too much? Faceted navigation and SEO

Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing ‘too many’ faceted navigation pages.

SEO: Search is more than Google: Mastering vertical search optimization

Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.

Local Search: How to survive Google’s new local search world

Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares tips on how to keep your local business visible in the search results.

Paid Search: Improving PPC relevance with ZIP code-based geotargeting

In this article contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns.

Paid Search: Beating remarketing addiction and testing for incremental value using Google Analytics

Trying to kick remarketing ads? In this article contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives.

Content: How to Find a Writer Who Won’t Kill Your Content

No matter how much you prepare yourself, your in-house or freelance writers are the ultimate arbiters of content quality. If they mangle the piece, it’s typically for one of two reasons – they aren’t the right writer or you’re feeding them garbage. Here’s how to fix both problems.

Social: How to Optimize Your Facebook Page Preview in the News Feed

Want to increase page likes on Facebook? Are you capitalizing on the page preview shown when users hover on your page name on Facebook? In this article, you’ll discover how to optimize your Facebook page preview to boost likes and bring new fans on board.

Social: How to Build a Facebook Ad Funnel Using Customer Testimonials

Wondering how to create more effective Facebook campaigns? Have you considered including customer success stories in your Facebook ads? In this article, you’ll learn how to create a Facebook ad funnel using case studies and customer testimonials.

Read Our Blog Post on: Information Architecture: What It Is and Why It’s Important

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