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The Weekly Wrap – 22nd April 2020

IGNITE SEARCH WEEKLY WRAP –
22ND APRIL 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: Best Practices for Setting Up Meta Robots Tags & Robots.txt
Learning how to set up robots.txt and meta robots tags is paramount to success in technical SEO. This short guide will help you implement them correctly.

SEO: Ecommerce & Consumer Trends During Coronavirus
SEMrush research on how Coronavirus affected eCommerce Trends. Follow the changes in online purchases and understand the nature of this demand.

SEO: What Is Website Taxonomy (a.k.a. URL Taxonomy)
In this article we explained why your URL taxonomy is a key factor in your website’s architecture.

SEO: HTTP or HTTPS? Why You Need a Secure Site
Having a secure site offers plenty of benefits for SEO. Here are the top reasons why you should switch from HTTP to HTTPS.

SEO: What Are Backlinks?
This beginner‘s guide to backlinks will explain everything you need to know to begin building and evaluation links for your website. Learn how Google uses them and what you should do and should not to do.

SEO: How to Succeed in Google Discover
Google Discover serves new and interesting content before a user enters a query. Here’s how sites from all industries can leverage Discover.

SEO: Adapting your SEO strategy to soften the impact of COVID-19 on organic traffic
In this article, we explain why doing tests and identify problem areas to better amplify your value proposition while staying relevant to the trends people are searching for.

SEO: 27 of the Biggest SEO Mistakes Damaging Websites in 2020
In this article, you’ll discover 27 SEO mistakes that may damage your website. Detect and tackle them to maintain your website‘s health and improve your search rankings.

SEO: FAQ: Google’s Popular Products and how to increase your organic product visibility
Here’s how to get your products eligible, make your listings more competitive and measure traffic from Popular Products.

SEO: Google’s New Healthcare Providers Options in Search: Google News Update
Here are the latest Google news related to the healthcare and restaurant industries, the postponement of the Google Ads Partners Program, recent search behavior changes, info on the Google Ads Editor v.1.3 and more.

SEO: Why Site Speed Still Matters (Revisited)
In this article, you’ll learn why every second you can shave off your page load speed has intense conversion rate benefits that defy differences in verticals or selling approaches.

Paid: COVID-19 and its impact on ad spend
Ad spend declines up to 50% are expected across all channels. A quick look at ad spend and options available to advertisers in the coming months.

Paid: Pausing Your PPC Campaigns Due to Coronavirus? Read this first…
Follow these five tips and adjust your PPC campaigns for these hard times. There are hidden opportunities that are currently available due to the pandemic.

Paid: Strategies for Amazon’s New Product Targeting on Seller Central
Amazon Ads announced that Product targeting would be available on Sponsored Display for U.S. sellers. Now available via Seller Central, the expanded capability means reaching shoppers who are browsing similar and/or complementary product types and categories.

Paid: The Beginner’s Guide to Facebook Sponsored Posts
This guide covers everything you need to know to set up Facebook sponsored posts, fit them into your Facebook marketing strategy, and get the results you want.

Paid: 3 Connections Between Paid Search and CRO
There are 3 important connections between paid search and CRO. They go hand-and-hand and when utilising both the user experience will be maximised.

Content: 5 Tried-and-True Formulas to Take Your Copywriting to the Next Level
Here are five effective formulas for you to try, including how they work and examples of each from consulting copywrite experts.

Content: Why Content Marketers Need a Systems Mindset
Looking to seriously grow or scale your content marketing? Then you need to consider systems. Here’s how to take a systems mindset with your marketing.

Social: Facebook Ad Scheduling: the Guide Marketers Need
In this guide we’ll show you the advantages of Facebook ad scheduling and walk you step-by-step through the scheduling process.

Social: How to Create Your First TikTok Video
In this article, you’ll discover how to use TikTok’s in-app recording, editing, and effects features to create your first TikTok for business.

Social: How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data. In this article, you’ll learn how to understand and use these updates to boost your B2B lead generations.

Social: YouTube’s Struggle: Soaring Views, Declining Revenue
The latter half of March held a bullish outlook for YouTube: users would be home more, increasing screen time. This meant more demand, which in turn, would mean more content and more ad spots. Continue reading to find out more.

Social: TikTok vs. Snapchat: A guide for marketers
In this article, we will have a look at the key differences between Snapchat and TikTok.

Social: Social media insights in a time of social distancing: The relationship between paid and non-paid social
In this article, you’ll learn what happens when a company decides to increase or decrease their paid social media campaigns.

Social: 40 Twitter Statistics Marketers Need to Know in 2020
Twitter continues to be in the top five most popular social media networks. Here, we’ve rounded up 40 Twitter statistics you need to know about the platform’s popularity, marketing opportunities, and more.

Social: How to Use the LinkedIn Featured Section on Your Profile
In this article, you’ll learn how to use the Featured section for LinkedIn profiles to showcase your most notable and up-to-date work samples and media mentions.

Social: How Food Retailers Are Using Social Media During Coronavirus
In this article, you’ll find out how food retailers are using social media during Coronavirus. How they manage peaks in demands and communication with consumers.

Social: How to Run Instagram Ads on a Small Budget: 4 Tips
In this article, you’ll discover four ways to make your Instagram ad spend go further.

Local: 17 Ways to Help Small Businesses Impacted by COVID-19
Here are 17 ways to help small businesses impacted by COVID-19.

Mobile: Mobile Advertising: 11 Examples Analyzed In-Depth
In this article, we’ll give you a comprehensive look into mobile advertising and analyse 11 mobile ads that do everything right.

KEY INDUSTRY UPDATES:

SEO: In major shift, Google Shopping opens up to free product listings
Google is taking the significant step of opening up its Shopping search results to unpaid, organic listings. 

SEO: Google Continues To Tests Favicons In Search Results After Removing Them
Google has been testing showing these favicons to a limited number of searchers and they continue to do so today.

Related Articles:


SEO: Google: HTML Noindex; Google Won’t Process Meta Robots In JavaScript
Martin Splitt from Google clarified that if Google sees in the initial HTML a noindex; it won’t be able to process any meta robots changes or information from within your JavaScript.

SEO: Google Tests Side Bar Filters Design In Search Again
Google has been spotted testing a new search results design that had search filters on the left hand side, with more colors again.

SEO: Google not indexing new content again
It appears Google is having issues indexing new and fresh content again. Google is aware of these reports and is investigating the issue.

SEO: Site Updates and Winning in SERPs
Google’s John Mueller answered changing the main navigation and how it affected rankings. He suggested a best approach to minimise negative ranking changes.

SEO: Google’s Martin Splitt Explains Why Infinite Scroll Causes SEO Problems
Google’s Martin Splitt once again had to remind SEOs and site owners that Googlebot doesn’t scroll through pages.

SEO: Google: Too Many Heading Sections Is A Waste Of SEO Time
Google’s John Mueller responded to a thread on Reddit saying that having too many heading sections, like as deep as H6, can be a waste of time for SEO. 

SEO: Google: Limit HREFLANG Implementations To Where You Have Unique Content
Google’s John Mueller said when it comes to hreflang implementations and translating your pages, it is better to do less than more. He said 140 regions seems like way too much.

SEO: Google Testing Too Many Searches Related To Options
Google has been spotted providing too many search related options in the Search Engine Result Pages (SERPS).

SEO: Google: It Is Good Practice To Specify A Canonical
Google’s John Mueller said it is good practice to specify a rel=canonical. John said this is regardless of framework and is espesially true when “you have preferences regarding the URL shown.”

SEO: Will The Next Google Broad Core Algorithm Update Be Delayed?
Google John Mueller said that a core update cannot be delayed if core updates are not on a schedule. 

SEO: Google is Fixing an Issue Affecting Large Images in Google Discover
Google confirms it is fixing an issue that’s preventing non-AMP pages from displaying large images in Google Discover. Google’s John Mueller suggests using the relatively new max-image-preview robots meta tag.

SEO: Google is Launching a New Video Series to Replace its In-Person Conferences
Google is bringing several of its top advocates together for the first time in a new series of videos.

SEO: How Bingbot Works: Discovering, Crawling, Extracting & Indexing
Here’s a recap of my interview with “Bingbot boss” Fabrice Canel (officially: Bing’s Principal Program Manager).

SEO: Google Launches Free Tool to Help Businesses Create Short Promo Videos
Google is helping businesses create short, promotional videos for YouTube with the launch of a free beta tool.

Related Articles:


Paid: Google adds clarity around eligibility, timing for SMB ad credits
Part of Google’s response to the COVID-19 crisis, the ad credits will start rolling out in late May.

Paid: Quora Revamps Ad Manager Interface
Quora Ads users may notice something different when they login to manage their campaigns this week.

Paid: Google Waives Ad Serving Fees for News Publishers
Google has announced their latest way to help during the COVID-19 crises, and this time they’re focusing on journalism.

Paid: Google Ads Data Hub testing audience lists for display campaigns, adding new features
Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements.

Paid: Amazon Slashes Affiliate Payouts to as Low as 1%
On April 14, 2020, Amazon sent notice to its affiliates regarding changes taking effect on April 21st.

Related Articles:


Local: LinkedIn to Let Users Add Polls to Posts
LinkedIn has been spotted working on a feature that will allow users to easily add a poll to any post.

Social: Facebook pulls back on Campaign Budget Optimization mandate
Facebook will no longer require advertisers to use its Campaign Budget Optimisation (CBO) feature in campaigns. Advertisers will have the choice to either have budgets managed at the campaign or ad set level.

Social: YouTube to Show Creators What Time of Day Their Audience is Online
YouTube is expanding its analytics capabilities by showing video creators when their audience is most likely to be online.

Social: Instagram Has New Call-to-Action Stickers for Gift Cards and Delivery
Instagram is rolling out a new tool businesses can use to promote food delivery and gift card purchases in their stories.

Social: Facebook Templates for Business Posts About COVID-19 Changes
Facebook is providing a set of templates to help businesses communicate need-to-know changes brought on by the COVID-19 pandemic.

Social: Reddit to Publicly Disclose Political Ad Details
Reddit announced that it will be publicly disclosing all political ads, along with a few other service requirements moving forward.

Local: Google Local Services Ads COVID-19 Services Selections
Google has added options for some local businesses to highlight the types of services they are offering during the COVID-19 outbreak. This is within the Google Local Services Ads and you can select, depending on your business type, what levels and types of services you offer.

Local: Local businesses can solicit GoFundMe donations via Bing Places
Bing has partnered with crowdfunding platform GoFundMe to facilitate donations to local businesses impacted by the COVID-19 pandemic.

Local: Google & Facebook Must Pay Australian Media to Use Their Content
Google and Facebook must now share data and advertising revenue with local media companies in order to display their content.

Local: Google allows retail chains to Post at scale via GMB API — will it last post-COVID?
Google Posts are free and can be a very effective communication or promotional tool.

Local: The White House wants us to use Schema for COVID-19 announcements
The White House and other federal agencies are coordinating with Schema.org to promote visibility for coronavirus-related information on search engines.

Related Articles: