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The Weekly Wrap – 15th April 2020

15TH APRIL 2020


SEO: Why Is a Site with Ugly URLs Ranking Above Mine?
Here’s why a website with ugly URLs can rank higher in the SERPs and some URL structure best practices to keep in mind.

SEO: When, Why & How to Use the Noarchive Tag
Read this post and learn when, why, and how to use the noarchive tag correctly.

SEO: The Best Twitter Plugins Your WordPress Site Needs
Here are some of the best Twitter plugins for WordPress.

SEO: Keyword research guide: Using Google Keyword Planner’s historical insights to identify emerging and trending topics
Here is a step-by-step guide on keyword research that will help you uncover and utilise search interest trends from Keyword Planner.

SEO: A Complete Guide to Customer Acquisition in 2020 [Expert Tips and Tactics]
Here is an ultimate guide on how to get more customers at a cost you can afford, allowing you to continue growing your business.

SEO: How to Produce Quality Titles & Meta Descriptions Automatically
In this article, you will learn how to use the most recent advances in Natural Language Understanding and Generation to automatically produce quality titles and meta descriptions.

SEO: WordPress SEO Checklist: 20 Tips to Improve Your Rankings
In this article, you will find our top WordPress SEO tips to help you optimise your website and enjoy SEO success. 

SEO: How to Do an SEO Competitive Analysis
In this article, you’ll discover a guide that covers the critical areas for doing your own competitor analysis to find Keyword Gaps, backlinks, content, featured snippets and more.

SEO: The four most underrated SEO tactics
Besides the best practices, experimenting to find new aspects holds potential in generating higher revenues. Nicolas Vargas shares four such SEO tactics.

SEO: Impact of COVID-19 on Ecommerce: 4 Ways to Adapt Your Digital Strategy
We’re starting to see the early impact COVID-19 has to ecommerce businesses. Here are four ways digital marketers can adapt.

SEO: How SEO and PPC strategies can work together to drive business goals
In this article, we explore these two tactics in-depth, how they are different, how they are alike and outline precisely how SEO and PPC feed each other’s outcomes.

SEO: How to Optimize for Google Discover, and Why it Matters
In this articles, you’ll learn how 8 ways to optimise your blog for Google Discover and drive more web traffic.

SEO: How to Build an Ecommerce Website Fast
In this articles, we cover all the steps, including domain setup, growth strategy, choosing a provider, and on-site optimisations for conversion.

SEO: Gain visibility with Google’s unified mobile search
Productsup’s Chris Dessi shows how successfully leveraging Google’s unified mobile search will make retailers most visible to online shoppers today and tomorrow.

SEO: SEO & COVID-19: How to Rank for Questions People Will Ask
In this article, you’ll discover how businesses can brace against COVID-19’s impact by ranking for related questions in organic search.

SEO: Google Search Improvements During Coronavirus Pandemic: Google News Update
Google has improved the SERPs to help people find which restaurants are still offering delivery and takeout, and it has continued to expand and develop its products in response to the COVID-19 pandemic.

Paid: 7 Signs Your PPC Program Is Being Mismanaged
What are the signs of PPC mismanagement that you should look for as a business owner or marketing director? Here are seven of the most common ones.

Paid: View and change all your budgets easily with this script
You can download and modify all your budgets across multiple Google Ads accounts in a single Google Sheet.

Paid: 5 Ways to Approach Paid Social Messaging Right Now
Brands need to be mindful of how they are positioning their paid media amid the COVID-19 pandemic. Here’s how to approach paid social messaging right now.

Paid: The best-kept secret to maintaining and defending the top spot with paid search
In this article, we shares BrandVerity’s CEO tips that will help you learn the essential techniques to maintain your position one in paid search listings.

Paid: Google Local Campaigns How-To
Looking for a way to drive customers through the front door? This overview includes the requirements needed to run these campaigns and how to set it up.

Paid: 7 Effective Ways to Optimize Your E-Commerce Conversion Funnel
Here, we will take a look at what a conversion funnel is, the parts that it consists of, and the 7 best ways to optimise the conversion funnel to make more sales.

Content: Driving conversions: No other method is more effective than video marketing
Magisto states, 60% of businesses spend more than a quarter of their marketing budget on video. Hope Horner – CEO of Lemonlight Video Production, guides you through related to video marketing.

Content: How to Create a Content Calendar: A Guide
In this guide, get tips and strategies for creating a content calendar, what makes a successful editorial calendar, the steps needed to create one, tools, and social media content calendars.

Content: Content and coronavirus: How you can differentiate from the masses
In this article, we discuss how you should think about content, SEO and your customers during the crisis — and prepare for the future.

Content: How to Find Data Sources and Organize Data to Fit Your Content Needs
In this article, you’ll find everything you need to get started — strategies, resources, and tips that can help you step up your content planning by utilising free, fresh public data sources and using them to your advantage.

Social: How to Run Instagram Ads on a Small Budget: 4 Tips
In this article, you’ll discover four ways to make your Instagram ad spend go further.

Social: 40 Twitter Statistics Marketers Need to Know in 2020
Here are 40 Twitter statistics marketers should know to improve their strategies in 2020.

Social: YouTube Viewership is Up, But YouTubers Are Earning Less Money
YouTube traffic is on the rise amidst the coronavirus pandemic, but it’s not translating into greater earnings for video creators. Here’s why.

Social: 5 reasons why your Facebook Ads campaigns are failing
To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target. Here are 5 reasons why.

Social: Social Media Account Verification: A Complete Guide
Read on to find out how to get your social media accounts verified.

Social: TikTok 101: A primer for brands
How brands like Chipotle and E.lf. are marketing on TikTok in 2020.

Social: The 24 Best Instagram Bios the Internet Has Ever Seen
In this article, we’ve assembled the 24 best Instagram bios the internet has ever seen. Better yet, we’ve evenly divided them across six essential categories.

Social: Social: Facebook Ads Fails to Reject COVID-19 Misinformation
In a new article on Consumer Reports, a reporter decided to test their claims that they wouldn’t approve ads with misinformation.

Social: How to Test Facebook Ads With Facebook Experiments
In this article, you’ll learn how to use the Facebook Experiments tool to run three different types of tests on your Facebook ads.

Social: Facebook Ads: 9 Ways to Analyze Paid Social Media
In this article, we’re highlighting nine ways that you can analyse your Facebook ads performance.


SEO: Google Can Send Manual Actions Without Sample URLs
Google’s John Mueller said you can receive a manual action for a site that does not contain sample URL, it depends a bit on the kind of issue & the site itself.

SEO: No; Google Is Not Throttling Crawling Of Sites During The Coronavirus Outbreak
Google’s John Mueller was asked if Google is perhaps throttling, holding back on, crawling sites fully during the coronavirus outbreak. In short, John said no – but he said if your server cannot handle the Google load, Google will slow down crawling – but that is not any new behavior from Google.

SEO: Are Your Google Sitelinks Missing? You Might Have A Flat Site Architecture.
Google’s John Mueller said that if your site has a purely flat architecture, it has no architecture. If all pages are equally important (linked from all other pages), none of the pages are important (relative to the rest of your site).

SEO: Google May One Day Drop Support For NoScript Tag For Images
Martin Splitt from Google said Google may decide to one day drop support reading the content within the noscript tag for images. 

SEO: Google Again: EAT Not In Algorithm But Hope It Aligns With Ranking Factors
Google is clearly saying that E-A-T is not directly in the ranking algorithm but Google does use different signals (not EAT but different signals) that may align conceptually to EAT on some level.

SEO: Google Says Being Different Helps Improve Rankings
In a Google Office Hours hangout, Google’s John Mueller answered a question about why a site lost rankings. His answer focused on the power of being different and how this quality can help a site rank better.

SEO: New Google Search Features Help Connect People With Virtual Healthcare Options
Google is rolling out two new features in search and maps results that make it easy to connect with virtual healthcare providers.

SEO: Google Explains How to Remove Pages for SEO
Google’s John Mueller discussed a common mistake publishers make when removing content for SEO.

SEO: Google: Different Content for Googlebot & Users Can Be OK
Google’s Martin Splitt was asked to define what constituted cloaking, and discussed different ways that it was OK for content to be different and still not be considered cloaking.

SEO: Google Answers: Is It OK to Link to My Own Guest Post?
Google’s John Mueller addresses public’s question on linking to your own guest post.

SEO: Google’s Best Practices for the URL Structure of AMP Pages
Google’s John Mueller recently explained the do’s and don’ts of choosing a URL structure for AMP pages.

SEO: Google’s John Mueller: Don’t Wait Around for People to Find Your Site
Google’s John Mueller recently offered some advice that’s applicable to anyone launching a brand new website.

SEO: Google Delays Launch of New Partners Program to 2021
In light of the rapidly changing events around COVID-19, Google Ads sent an announcement they are suspending the planned changes to their Partners program until 2021.

Related Articles:

SEO: Bing adds CDC coronavirus self-checker chatbot to search results pages
Bing’s “corona” and “coronavirus”-related search results pages now feature the Centers for Disease Control and Prevention’s (CDC) Coronavirus self-checker as a persistent, expandable chatbot.

SEO: Bing adds snippet controls to help sites control their search result previews
Bing announced that it now supports new snippet controls with robots meta tags to help webmasters manage how their search results are displayed in Bing. 

Related Articles:

Bing Drops Twitter From Connected Pages
Bing has quietly dropped the Twitter option from the Bing Webmaster Tools Contacted Pages option.

SEO: Google Case Studies Series Aim To Show Importance Of Investing In SEO
Google has started a new series on the Google Webmaster Blog for SEO case studies and success stories. The goal, “help with convincing a boss’ boss that investing in SEO or implementing structured data can be good for the business.”

Related Articles:

SEO: Google: Any Site Can Use SpecialAnnouncement Markup
Danny Sullivan from Google said that any site is able to use the SpecialAnnouncement structured data on their web sites, assuming it is used for COVID-19 or related content.

SEO: GoDaddy Acquires Domain Registry of .US, .Biz, .In and .Co
GoDaddy announced it is acquiring Neustar’s registry business, which oversees top level domains such as .biz, .co, .in, .nyc and .us. This puts GoDaddy in charge of those domains.

SEO: Google Explains How to Use the Removals Tool in Search Console to Hide Content
Google’s Daniel Waisberg explains to site owners how they can temporarily hide content in Google search results using Search Console.

Related Articles:

Paid: Google Ads Editor Version 1.3 Now Live
Google has upgraded the Google Ads Editor to version 1.3. This version adds a number of additions and improvements including supporting shared budgets, optimisation score and much more.

Paid: Microsoft Advertising adds ‘Include in Conversions’, view-through conversion options
Microsoft Advertising has rolled out to new conversion goal options for Search and Audience Network campaigns. 

Related Articles:

Paid: Spotify’s Self-Serve Ad Studio Exits Beta to 18 Markets Worldwide
Spotify’s Ad Studio Beta offering was initially created to help smaller business owners is now rolling out in 18 different countries.

Paid: Google postpones Google Partners program changes slated for June
Google announced sweeping changes to the requirements for agencies to qualify for the Google Partners badging and certification program. Those new requirements were set to take effect in June.

Paid: Google Ads conversion reporting issues starting April 9
If you downloaded any of the fields in the table in this blog post or any derivative custom columns using the AdWords API, Google Ads API and Google Ads scripts between April 9th 8:00 PM PST and April 10th 7:20 PM PST, you may have incorrect data in your systems.

Social: Facebook Designs Templates for Posts Related to COVID-19 Business Changes
Facebook is providing a set of templates to help businesses communicate need-to-know changes brought on by the COVID-19 pandemic.

Social: Reddit to Publicly Disclose Political Ad Details
Reddit announced that it will be publicly disclosing all political ads, along with a few other service requirements moving forward.

Social: YouTube Officially Lifts Monetization Ban on COVID-19 Content
YouTube has lifted the monetisation ban on content that is either about, or references, COVID-19. Although some exceptions apply.

Social: Facebook Lets Businesses Show Temporary Service Changes on Their Facebook Pages
To help businesses respond to the COVID-19 outbreak, Facebook is enabling businesses to announce temporary service changes on their Facebook Page and in searches on Facebook.

Social: Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products
Pinterest rolled out several commerce marketing updates for the app on Tuesday, designed to make product discovery easier.

Related Articles:

Local: Google Suffers Major Defeat – Must Pay French Publishers
Google lost an important case in France that obligates Google to compensate French news publishers for using their content.

Related Articles:

Local: Google reviews coming out of quarantine
Google shut down the publication of new reviews and Q&A a few weeks ago as part of its coronavirus response and reduced support. However, the company appears to have just re-started publication of reviews and review replies.

Related Articles:

Local: Google Maps Disables “What’s For Dinner?” Push Notifications
Google’s Danny Sullivan has notified Google Mapsabout the ‘What’s for dinner’ push notification and has now been disabled.

Local: Google introduces new COVID-19 and Telehealth GMB links for healthcare providers
Google has introduced two new links in the Google My Business (GMB) dashboard. This was first discovered by Erica Paige and picked up by Mike Blumenthal.

Related Articles:


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