The Weekly Wrap – 21st October 2020

IGNITE SEARCH WEEKLY WRAP –
21ST OCTOBER 2020
100% CURATED SEO/ONLINE MARKETING GOODNESS:

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: Core Web Vitals: The Page Experience Update Is Coming, And It Could Be A Big One
Google’s page experience update is coming, and it could be a big one. Learn what Core Web Vitals are, what exactly the page experience update entails, when it will happen, and how you can prepare for this potentially landmark shift.

SEO: Optimizing the browser long tail across platforms, devices, and countries
Cloudinary’s VP of Marketing discusses how to optimise at a global scale. The browser long tail across platforms, devices, and countries.

SEO: The 10 Most Common SEO Mistakes to Avoid
Don’t let these blunders derail your website’s SEO success. Look out for these 10 harmful errors and resolve them immediately.

SEO: Conversion Rate Optimization (CRO): The Beginner’s Guide
What is CRO? Conversion Rate Optimisation (CRO) is the process of getting the maximum percentage of visitors to your business website to perform a certain goal. Read our guide to CRO to learn more!

SEO: Link Building & Anchor Text: 3 Things You Need to Know
Link building anchor text is tricky. Here are a few key things to know to optimise your anchors and avoid search engine penalties.

SEO: Five excellent tips to optimize SEO for Bing – not Google
Google isn’t the only search engine worth focusing on as a marketer. Diversify and widen your audience reach by ranking for Bing using these five SEO tips.

SEO: 15 Google SEO Ranking Factors (That Really Matter)
Our guide on 15 Google SEO ranking factors goes over how to optimise your business or organisation for SERPs. From page load speed to keyword research, read on to improve your rankings!

SEO: 25 WordPress SEO Mistakes to Fix for Better Rankings
Want to boost your WordPress website’s visibility in the SERPs? Make sure to avoid these 25 common mistakes for better SEO results.

SEO: ‘People also ask’ (PAA) feature: Uncovering Google’s hidden gem
SEMrush’s Head of Global Marketing, Olga Andrienko, reveals all the ins and outs of Google’s ‘People also ask’ feature to bring optimisation insights.

Paid: How To Optimize Offline Conversion Tracking
For B2B advertisers who have set up offline conversion tracking and are not sure what to do next, this blog explains how to optimise for the best lead quality.

Paid: How to Bid Like a Pro in Google Ads (in a Fraction of the Time)
In this post, learn exactly what Google’s automated bidding strategies are, how they help to maximise your budget, the key benefits of Smart Bidding strategies, as well as how to combine this technology with WordStream’s to boost your conversions (by 83%)!

Content: What to Know About Google’s FAQ Rich Snippets
Learn about Google’s rich FAQ snippet in search results, how it works, and how your brand can take advantage of it.

Content: 24 Ways to Come Up With Engaging Content Ideas that Captivate Consumers
Looking to capture customers? Here are some content ideas to attract attention to your company and brand. Develop your content marketing strategy to entertain and convert by reading some of our tips.

Content: 4 Ways to Brainstorm Content Ideas From Old Posts
When it’s time to brainstorm content ideas, you don’t need to look further than your own archives. Here’s how to mine them for new topics and ideas.

Social: What’s the Difference Between Social Listening and Social Monitoring?
What’s the difference between social listening and social monitoring? Find out how they can help your digital and social media marketing efforts.

Related Articles:


Social: How to Get More Instagram Traffic
In this article, you’ll discover four places to drop your links on Instagram and discover pro tips and tricks to optimise your links for clicks. You’ll also find a valuable hack to bypass the link in bio issues with a solution that lets you easily retarget your Instagram traffic.

Social: 9 Expert Tips to Earn Traffic from Instagram
These easy-to-implement strategies can help you use clickable links on Instagram and drive free traffic from the platform to your website.

Social: How to use Facebook Tracking to Measure and Improve Your ROI
Learn how three Facebook tracking tools—the pixel, offline event tracking, and Facebook SDK—can help you create higher-performing ads.

Social: Live Video Strategy: How to Improve Your Facebook and YouTube Results
In this article, you’ll discover three goals live video can help you achieve, and find out how to produce each type of live stream to ensure success.

Social: A Guide to Reducing Your Workload With a Facebook Auto Poster
A Facebook auto poster helps you create and maintain a consistent presence on Facebook. Learn how they work and which one is right for you.

Social: How to Add Links to Instagram Stories with Swipe-up
Historically, brands have only been able to link to their Instagram bio in a Story. Instagram swipe up means you can link anywhere directly.

Local: How to Target Multiple Cities Without Hurting Your SEO
Done right, city pages can be an integral part of your local SEO strategy. Here’s how to target and optimise them for local search.

KEY INDUSTRY UPDATES:

SEO: Google: First Indexed Does Not Mean That Content Is Yours
Google’s John Mueller said that Google doesn’t always know the original source of published content from your site, and claims that spammers are getting smarter and faster meaning that their content aren’t always original and useful.

SEO: Google Still Supports Data-Vocabulary Four Months After It Was Deprecated
Google told us it would sunset support for the data-vocabulary markup for rich results on April 6, 2020. Google then postponed that deadline to June due to the pandemic. But now it is well after June and technically, Google is still processing data-vocabulary markup.

SEO: Microsoft Bing is Launching an Xbox App
Microsoft Bing is launching a dedicated app for the Xbox One and Xbox Series X video game consoles.

SEO: Google About This Result: Site Age, Security, Paid Listing Details & More
Google have been spotted displaying ‘about this result box’ the first time a site was indexed, if that site is secure, the URL and if the result is an ad or not.

SEO: Google More Comfortable Discussing E-A-T & Its Importance With Health Queries
Google detects YMYL categories and treats those search results with more caution by showing the most authoritative sites in those cases.

SEO: Google: Slow URLs Can Potentially Impact Ranking Of Other Faster URLs On Your Site
Google’s John Mueller said that when it comes to Google measuring speed with the upcoming Google Page Experience and Core Web Vitals metrics, that sometimes individual slow URLs can potentially impact other faster URLs if Google cannot determine the speed of those faster URLs and those URL structures look similar.

SEO: Google Data on Most Popular Halloween Costumes
Google has released data on the most popular Halloween costumes of 2020 based on trending searches.

SEO: Yahoo Groups to Fully Shut Down on December 15, 2020
Yahoo Groups is going to be fully shut down and removed from the web on December 15, 2020.

SEO: Google Tests How To Rich Results Results On Desktop Again
Google is once again testing how-to schema rich results on the desktop search results again. 

SEO: Google Will Disapprove Out Of Stock Products From Data Feed When In Stock On Site
Google announced that it will begin to “pre-emptively disapprove free standard listings for products that are marked as out of stock in the product data in Merchant Center, but are in stock on their landing pages.

SEO: How Google indexes passages of a page and what it means for SEO
Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing change.

Related Articles:


SEO: Visual ways to search and understand our world
Google announced new ways you can use Google Lens and augmented reality (AR) while learning and shopping.

SEO: Google: BERT now used on almost every English query
Google announced numerous improvements made to search over the year and some new features coming soon.

Related Articles:


SEO: Bing revamps Site Explorer in new Bing Webmaster Tools
This tool gives SEOs information on how Microsoft Bing does just that and then gives you more data on clicks, impressions, links, errors, warnings, indexing issues and much more.

Related Articles:


SEO: 3 Latest Google Patents of Interest – October 13, 2020
In this week’s list of recently granted Google search patents, we tackle vectors, entities, and paramater-less search queries.

SEO: Coming Soon: Style Your Highlighted Answers From Google Search
Thomas Steiner, a web developer advocate at Google, said that soon you will be able to style a text fragment URL highlight on pages with the target-text pseudo class. So instead of the highlighted text being yellow, it can be blue, green, purple or whatever you like.

SEO: Google Search Console Data Anomalies With Web Stories
Google had added two notations around specific data anomalies within Google Search Console with Web Stories.

SEO: Google Updates Search Quality Raters Guidelines On October 14th
Google has just updated the Search Quality Raters Guidelines PDF. The last time it was updated was on December 5, 2019, which was 10 months and 10 days ago. The new date on this document is October 14, 2020. It has been expanded from 168 pages to 175 pages.

Related Articles:


SEO: Google’s Mueller Discusses SEO Advantages and Predictions
Google’s John Mueller offered his thoughts on the future of SEO. He focused on opportunities for small businesses and offered predictions on what will be big for SEO in the near future.

SEO: Google’s John Mueller Comments on SEO and Diversity
Google’s John Mueller discusses the importance of diversity in SEO hiring.

SEO: Google Shares SEO Tips for Single Page Apps
Google’s Martin Splitt shares what SEOs should look for when working with single page apps.

SEO: Google Mobile First Index – Zero Desktop Content March 2021
Google said March 2021 is the date for mobile first index. Desktop sites will be dropped and m-dot sites may experience bugs.

Related Articles:


SEO: Google Search Console temporarily drops request indexing feature
Google said it has disabled the “Request Indexing” feature of the URL Inspection Tool within Google Search Console. The feature has been disabled “in order to make some infrastructure changes.” Google said the feature should return in the coming weeks.

Related Articles:


SEO: Meet Google Analytics 4: Google’s vision for the future of analytics
The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and more granular data controls. 

Related Articles: 


SEO: Google Key Moment In This Video With Transcriptions In Google Search
Google launched key moments about a year ago where it shows “in this video” segments directly in the search results.

SEO: Google Search Asking Searchers To Leave Online Purchase Reviews
Google is asking this searcher to “help others shop by writing a review.”

SEO: Google Tests Related Searches At The Top
Google seems to be testing placing the related searches feature at the top of the search results page, as opposed to the bottom of the search results page.

SEO: Google Podcasts Manager – Why Podcasters Need This
Google announced a service that helps podcasters gain more listeners from Google and get listener analytics data.

Related Articles:


SEO: Google Chat Incident Report Shows How Outages Can Happen
A Google Incident Report labelledd “Confidential Not for publication” provides a rare peek into what can cause a system outage at Google.

Paid: Improvements to Ads Data Hub
Google announced that there are improvements added to Ads Data Hub, our cloud-based solution that enables customised analysis of your Google ad campaigns while protecting user privacy.

Social: New WordPress Feature Gets Tough Response
WordPress announced a new feature for publishing blog posts to Twitter in the form of a tweetstorm. 

Local: 10 Local SEO Tips to Improve Your Real Estate Websites
Competition is fierce in the real estate niche. Use these 10 tips to help build a strong SEO foundation – and dominate local search.

Local: Google Local Wait Times For Restaurants Inaccurate
Google wait times for restaurants and probably other local businesses are simply off.

Local: Find voting and ballot drop box locations on Google
Google launched election-related features with information from trusted and authoritative organisations in Google Search. 

Local: Google tests local ads in Maps auto-suggest results
Google is testing ads for local businesses in Google Maps auto-suggest search results.

Related Articles:


Local: Google Expands Live Busyness Information to More Places
Google is expanding global coverage of live busyness information, which shows how busy a place is in real-time.

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