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The Weekly Wrap – 20th March 2019

IGNITE SEARCH WEEKLY WRAP – 20TH MARCH 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: How Search Engines Rank Pages
This article outlines 5 easy steps to rank your webpage in search engines.

SEO: Why bother with user experience: UX tips for SEO experts and business owners
The most important steps to focus on for your customers and how to improve the user experience.

SEO: A WordPress safety plan for SEOs and developers
How to protect your WordPress site from attack and keep it safe and secure.

SEO: Back to Basics: A beginners guide to voice search and digital assistants in 2019
Here’s a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.

SEO: Google JavaScript SEO Video On Making Content More Discoverable
A video from Google’s Martin Splitt discussing basic SEO techniques tips for JavaScript sites & web apps.

Paid Search: 4 Google Display Network Targeting Facts You Need to Know
Here are the top four facts for marketers who wants to work with Display ads.

Paid Search: The secret formula for determining a marketing budget
Balancing tools, time and resources to hit the magic number. This articles shares two simple equations that can take a lot of the guesswork out of the budgeting process.

Paid Search: 9 Tips to Drive More Profit with Your Remarketing Campaigns
This article reveals 9 tips that will enhance your remarketing campaign.

Paid Search: 7 Powerful Benefits of Using PPC Advertising
This article outlines 7 reasons why you should incorporate PPC in your marketing strategy.

Paid Search: How to find a PPC management solution for your business
this article will be to help you identify the needs of your business and what to look for in companies or software that best fits those needs.

Paid Search: Using insights to find new audiences to test for awareness campaigns
Learn how to test new audience combinations with the Audience Insights tool in Google Ads Audience Manager.

Paid Search: What Is PPC & How Paid Search Marketing Works
This article highlights everything you need to know about the exciting world of paid search marketing.

Paid Search: How to Optimize Google Ads When Average Position Disappears
Here’s how the new “top” and “absolute top” metrics can do a better job than average position ever could when guiding advertisers to optimizing their PPC accounts.

Paid Search:5 Must Watch PPC Reporting Metrics For Small Businesses
This article identifies 5 easy ways you can use the wealth of information available to make little PPC campaign tweaks that add up to big results. 

Content: Five proven content formats to maximize link acquisition with digital PR
Five proven formats which help maximize link acquisition in a digital PR campaign.

Content: How to Avoid Using Cringeworthy Stock Photo Images in Your Content
This article shares four tips for avoiding those “stock photo landmines” that end up working against you rather than for you.

Content: 7 Content Projects, If You Managed Marketing for a Local Café
Here are seven content projects that will enhance your conversion rates.

Content: How to Create Social Media Videos for Your Business
This article will show you how to get started with creating social media videos for your business. 

Local: 5 Google Business Profile Tweaks To Improve Foot Traffic
Five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic. 

Social: The Easy Guide to Social Media for Small Business
This article runs through 5 social media platforms small business should consider in their marketing strategy.

Social: 13 Interesting Facebook Tricks You Might Not Know
Here are 13 good Facebook tricks that you can use right now to upgrade your Facebook experience.

Social: 13 Awesome Professional Networking Alternatives to LinkedIn

This article provides 13 alternative networking applications over Linkedin.

Social: Why You Must Unlearn What You Know About the YouTube Algorithm
7 Reasons why you should re-evaluate your Youtube Marketing approach.

Social: How to Promote Your Live Event on Facebook
In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show.

Social: How to Grow Your Instagram Following: A Strategic Plan
In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers.

Social: 4 Facebook Ad Techniques That Deliver Results
In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads.

KEY INDUSTRY UPDATES:

SEO: Yelps says Google trying to bring back ‘discredited’ rival links EU antitrust remedy
Company says the approach only delivers marginally better traffic to competitors’ sites.

SEO: Google March 2019 Core Update Myth Busting From Google
In that article, Google responded do a number of questions we sent them and some questions they just saw lingering on the web, including from our speculation post.

Related Articles to the March 2019 Core Update:

 

SEO: Google: Our Algorithms Don’t Get Angry
John Mueller of Google said Google’s algorithms don’t get angry at web sites.

SEO: Google Survey On What Google Search Console API Features Do You Want?
Google has posted a survey asking SEOs, webmasters, developers, etc to let Google know which Search Console API features they want that is currently not available.

SEO: Google: Don’t Blindly Stuff Text into Ecommerce Category Pages
Google’s John Mueller cautions ecommerce site owners about adding unnecessary text to category pages.

SEO: Video Thumbnails In Google Search Results Snippets
Google has been seen incorporating video thumbnails in their search results more often then ever before.

SEO: Q&A On Google – Showing Questions That Need Answers In Search
Google is rolling out a new interface to address questions they may not have the answer for, in their search results.

SEO: New Google Algorithm May Update Page Ranking

Google describes a dramatically new way to improve how web pages are ranked. This algorithm claims significant improvements to deep neural network algorithms that calculate relevance.

SEO: Google: Invalid URLs Should Return 404s, not 5XX Server Errors
Google’s John Mueller recently provided some guidance with regards to invalid URLs on a website.

SEO: Bing Has Hundreds Or Thousands Of Features In Their Search Ranking Models
Frédéric Dubut from Bing saying Bing has hundreds to thousands of “features” in their search ranking models.

SEO: Google Adds DuckDuckGo As a Search Option in Chrome for the First Time
For the first time, DuckDuckGo is an option that users can select as their default search provider in Google Chrome.

SEO: Bing Quality Raters Don’t Directly Impact Rankings
Frédéric Dubut of Bing said that Bing search quality raters do not directly impact the Bing search rankings.

SEO: Google Search Quality Raters Don’t Directly Impact Rankings
Google’s John Mueller has clarified search quality raters that Google hire as consultants do not directly influence their search rankings.

SEO: Google: Words You’ve Searched For Dictionary Results
Google now can show you words they think you’ve searched Google for to get dictionary answers.

Paid Search: Google Ads now makes reporting column recommendations
Google has added a recommended columns category to call attention to columns relevant to your account and campaign settings.

Paid Search: Bing Ads Editor releases updates to make Google Ads imports faster, easier
Bing Ads has made a few updates to the way Google Ads imports work in Bing Ads Editor.

Paid Search: Google Ads to Provide Users With More Assistance After Ad Disapprovals
Google Ads is introducing a better solution for letting users know when ads are removed for policy violations.

Paid Search: Google Ads’ Smart Segmentation Feature Can Identify Users Who are Most Likely to Buy
Google is rolling out new ad units for mobile games and introducing new ‘smart segmentation’ technology.

Paid Search: Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017.

Paid Search: Google launching Policy manager in Google Ads
Google will release a new Policy manager in the Google Ads interface in April 2019.

Paid Search: Goodbye green? Google testing black “Ad” label in Search
Google appears to be looking to switch up the way it labels text ads again.

Local: Google My Business Adds New Seasonal Business Guidelines
Google My Business has updated its guidelines with new rules and regulations for seasonal businesses.

Local: Google Knowledge Panel Shows In Different Language Than Main Search Results?
Google is displaying local regional language instead of English.

Local: Google Asks Businesses to Set Their Goals in New GMB Onboarding Process
Google My Business has a new onboarding process that starts by asking users to set their goals.

Social: Instagram Lets Brands Sell Products Directly Through the App
Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app.

Social: Twitter to Introduce a ‘Subscribe to Conversation’ Feature
Twitter is working on a feature that will allow users to follow specific threads with a ‘subscribe to conversation’ button.

Social: Massive Facebook Outage
Facebook is preventing many people from posting to Facebook onto their news feed.

Social: RIP Relevance Score: Facebook Introduces 3 New Metrics
Facebook announced that it’s sunsetting Relevance Score—the ad-level metric that basically tells you whether your ad is any good and replacing it with three new metrics.

Social: Facebook is Changing How it Measures Ad Relevance
Facebook is updating its ad reporting, replacing the single relevance score with three new relevance metrics.

 

Read Our Blog Post on: 5 Ways Social media Indirectly Improves SEO

5 ways social media indirectly improves SEO