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The Weekly Wrap – 18th September 2019

IGNITE SEARCH WEEKLY WRAP –
18TH SEPTEMBER 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: How to Automate Pagespeed Insights For Multiple URLs using Google Sheets
In this article, you’ll learn how to calculate individual page speed performance metrics that can help you to understand how efficiently your site is running as a whole.

SEO: How to Build Your Brand’s Authority with Strategic Content & SEO
In this article, you’ll learn how you can build real and lasting authority.

SEO: 10 Most Common SEO Mistakes of Online Ad Publishers
Here are the 10 most common SEO mistakes online ad publishers make and how to resolve them.

SEO: How Google’s Nofollow, Sponsored, & UGC Links Impact SEO
Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We’ve got the answers to many of your questions here.

SEO: 10 Link Building Lies You Must Ignore
If you’re still confused about link building, read through this article to have ten of the biggest myths in the business dispelled.

SEO: 5 Ways You Can Really Steal Organic Clicks from Industry Giants
In this article, you’ll learn how you can prepare your website to bring down the giants with 5 simple steps.

SEO: The Essential Guide to Using Images Legally Online
In this article, you’ll discover six types of images and how to use them online.

SEO: SEO for Creatives: What Designers, Artists, Photographers & Writers Need to Know
In this article, you’ll learn how creatives and small businesses can focus on a few small elements of SEO to drive visitors to your site from Google and other search engines.

SEO: 8 Must-Have Elements for an Impressive Startup Landing Page
Here are the eight elements your startup landing page needs, including a visual hook, an emotional appeal, and more.

SEO: 7 Tips to Optimize Crawl Budget for SEO
In this guide you’ll discover seven tips to help make your website as crawlable as possible for SEO.

SEO: What really matters in Google’s nofollow changes? SEOs ask
Here is a quick analysis on how Google’s nofollow changes affect the way SEO is conducted.

SEO: How to Get Organic Traffic That Isn’t From Google
In this article, you’ll discover why it makes sense to diversify your traffic sources and seven ways to get organic traffic from sources other than Google.

Paid: You can’t advertise that: The big list of prohibited ads across social and search platforms
In this article, we share a list gives marketers a general idea of each platforms prohibited and restricted ad guidelines, while also calling out the more unique policies from site to site.

Paid: 5 High-Impact Lead Generation Strategies for Local Businesses
Here are the five easiest, most affordable, and most high-impact lead generation strategies for local businesses.

Paid: Programmatic for Beginners: 5 Resources
This blog includes 5 blogs and guides for any digital marketing manager that is considering expanding their paid media budget with programmatic.

Paid: Excel Coaching For Every PPC Hero
In this article, you’ll learn how you can get custom attention to solve your biggest Excel headaches.

Paid: Conversion Rate Optimization (CRO) for Beginners: 5 Resources
In this blog post, you’ll discover 5 essential resources to get started on your conversion rate optimisation activities.

Paid: 10 Ways to Spend Less Time in Google Ads
Here are 10 ways that you can start spending less time in Google Ads, including automated reports, saved filters, and more.

Paid: A script to create a Google Ads Experiments dashboard
This script generates a dashboard with a comprehensive view of experiments across My Client Center.

Paid: 4 Things That May Surprise You About Automated PPC Bidding
Here are four important things to know about automated bid management.

Content: How to Use Live Video for Marketing
In this article, you’ll learn how to use live video for marketing, plus the 3 common mistakes marketers make when pursuing live video content.

Content: How to Write Excellent Subject Lines for Your Outreach Emails
In this article, you’ll learn how to write a subject line that actually gets opened.

Content: How to write landing page copy that converts like crazy
Here are seven landing page copy techniques that boost conversion rates.

Social: 4 LinkedIn Advertising Mistakes and How to Avoid Them
In this article, you’ll discover four LinkedIn advertising mistakes and learn how to avoid them.

Social: How to Get Started With YouTube Ads
In this article, you’ll learn how to run ads on YouTube via the Google Ads dashboard.

Social: New Facebook and Instagram Shopping Ads
In this article, we explore new shopping ads for Facebook and Instagram and Facebook Dating.

Social: Here’s a script to spice up your Facebook demographics reporting.
This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance analysis.

Social: How to Create an Instagram Stories Content Plan: A Guide for Marketers
In this article, you’ll learn how to plan, create, optimise, and schedule Instagram Stories content for your business.

Local: How Google’s recent changes affect higher education websites
In this article, we share three major areas where universities can target their SEO efforts in order to obtain maximum benefit from Google’s recent search algorithm changes.

KEY INDUSTRY UPDATES:

SEO: Yoast 12.1 adds custom favicons to the mobile snippet preview
Yoast has released version 12.1 of its WordPress plugin; the update adds your custom favicon to the mobile snippet preview, matches Google’s font sizes on desktop search results and introduces new schema filters.

SEO: Google Updates Rules For Displaying Reviews Rich Results In Search Results
Google has updated its rules for how and when it shows the reviews rich results, the review stars, in the Google search results. 

SEO: Google Search Bug Showing Only URLs, No Title Or Descriptions, In Search Results
Google has been spotted displaying URLs, where the title and description portion of the snippets were missing.

SEO: Google Search Console Adds a New Type of Structured Data Report
Google has added one more type of structured data to its growing list of structured data reports in Search Console.

SEO: Report alleges Amazon manipulating search results to boost its products, profit
Amazon has been accused of undermining small merchants selling through its site by using data and search placement to boost its own private-label products at their expense.

SEO: Google Search Console Adds a New Type of Structured Data Report
Google has added one more type of structured data to its growing list of structured data reports in Search Console.

Related Articles:

SEO: Google cracks down on some review rich results
Google announced it has applied “algorithmic updates to reviews in rich results,” in order to determine if it should show the reviews (the stars) in the search results snippets. 

Related Articles:


SEO: Google tests “in this video” search feature
Google is testing showing “in this video” – a timeline that shows you what sections of the video talks about sub-topics.

Related Articles:


SEO: Google Product Grid & Expandable Shopping Ads
Google has been spotted displaying two product grids, one for organic product and one that is an expandable Google shopping ad.

SEO: Google Shortens Title Length In Search By ~5 Characters On Average
Google title length is purely dynamic and can show at different lengths based on tons of factors. But on average, it seems the average length of the title has dropped by almost five-characters.

SEO: Google’s John Mueller on Where to Insert JSON-LD Structured Data
Google’s John Mueller answers a common question about JSON-LD structured data. SON-LD structured data can absolutely be inserted in either the head or body of the page as well as into pages using JavaScript.

Related Articles:


SEO: Google Updates Search Rankings to Favor Original News Reporting
Google is updating search rankings to give more weight to the original reporting of news stories.

SEO: Google: Our Newer Search Algorithms Have Been Promoting Original Reporting In Search
Google announced an algorithmic update it made to the search results a few months ago have been doing a better job at promoting original reporting. 

Related Articles:


SEO: Google: Correctly Counting Links On The Web Is Technically Impossible
Google’s John Mueller said that counting links on the web correctly is technically impossible, and everyone just makes different approximations & assumptions.

SEO: Google Confirms: Changing Nofollow Was About Link Signal
Google’s Gary Illyes explained a motive for treating rel=nofollow as a hint was about improving the link signal and for returning better search results.

SEO: Google: Meta Robots Nofollow Is A Hint Also
Google’s Gary Illyes clarified that if you place a nofollow in your robots meta tags, it will also follow the new rules as the nofollow link attribute. 

Related Articles:



SEO: WordPress To Adopt Google’s New rel=ugc in Next Release
Yoast’s Joost de Valk, has said that WordPress may adopt the new link attributes announced by Google.

SEO: Google Now Penalizing Subdomains Leasing, Not Just Subfolder Leasing
Google is not just penalising the publishers leasing out portions of their sites via subfolders but now also subdomains.

SEO: Google Tests Vertical Line Next To Search Results Snippet On Hover
Google is testing a vertical bar or vertical line next to the search results snippets when you hover your mouse over the snippet. 

SEO: Bing Treats Nofollow Link Attribute As A Hint, Always Has
Bing’s Fabrice Canel said that Bing has always treated the nofollow link attribute as a ‘hint’, making our own decision on trusting or not trusting.

SEO: Content accuracy is not a ranking factor
Google’s Danny Sullivan explained that its systems rely on topic relevance and authority to rank content.

Paid: Google Ads Postpones Switching Search & Shopping Campaigns to Standard Delivery
Google Ads has decided to postpone switching search and shopping campaigns from accelerated delivery to standard delivery.

Paid: Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns
Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.

Paid: Microsoft’s Responsive Search Ads Now Available to All Advertisers
Microsoft is opening up its responsive search ads beta to all advertisers.

Paid: Google Ads Offers More Choices for Automated Bidding Strategies
Google Ads is expanding its automated bidding solutions by giving advertisers three more options to choose from.

Paid: Optimize for conversion value with eCPC in Google Ads
Google has extended maximise conversion value optimisation to manual CPC bidding when you’ve opted into enhanced CPC (eCPC).

Social: Pinterest Upgrades Visual Search With Shoppable Pins
Pinterest is integrating shoppable pins with visual search, making it easier for users to buy products they’ve taken photos of.

Social: Instagram Posts Can Now Be Scheduled in Advance Through Facebook
Instagram posts can now be scheduled to publish at a later time through Facebook’s Creator Studio.

Social: Snapchat Introduces 3D Effects for Selfies
Snapchat is introducing a new 3D camera mode that adds depth to photos taken with the front-facing cameras of certain phones.

Mobile: Google Ads App Now Displays Campaign Optimization Scores
Google has updated the Google Ads app with support for campaign optimisation scores.

Local: Subdomain leasing and the giant hole in Google’s Medic update
A warning about the hack in low-authority medical advice with content mirrors and “buying guides” slipping through Google’s algorithm.

Local: Yelp introduces ‘Connect’ and new Waitlist features for restaurants
Yelp is creating new products for business owners, most of them subscription-based, and new features for consumers. 

Local: Pagination Back For The Google Local Maps Search Results
The pagination feature for the Google Maps local results appears to be back.

Read our blog post:

MozCon Ignite Blog Post - Joelle Irvine

MozCon 2019: Joelle Irvine – Image & Visual Search Optimsation Opportunities