Ignite Search Weekly Wrap – 18th July 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
In coming months, the Google Image search referral URL will be changing. Make sure your software tools are ready.
Following on the introduction of AMP Stories for publishers in February, the AMP team has announced several updates to AMP Stories, including monetization capabilities. Version 1.0 of AMP Stories is now available to all developers, no whitelisting needed.
Google has announced it has expanded Google for Jobs, which was introduced a year ago in the United States, to the United Kingdom. Google wrote, “We’re excited to bring a new job search experience to Google to connect people in the UK to job opportunities.”
Mordy Oberstein from RankRanger has reported that the Google mobile search results interface has seen a dramatic increase in the number of image thumbnails displayed in the mobile search results.
On Friday, Google announced that the Search Console Search Analytics API now lets developers request 25,000 rows of data per request. Google also added 16 months of data to the Search Analytics API, so giving developers a way to get more data out of the API is a good thing.
Bing is testing a new icon in its search results interface to let searchers open the search result they are interested in directly or in a new window.
Google announced this week that it is folding Hotel Ads buying into the Google Ads (formerly AdWords) platform with the introduction of a new campaign type. There is also a new Hotel Center for managing hotel price feeds.
This week, some marketers noted that Google’s organic “People also search for” box of suggested queries is showing up within the paid search results after a user clicks on an ad and then goes back to the search results page.
The new option within Google My Business lets you include your phone number as a call to action.
The Google Assistant app now offers a new visual overview of your day, with proactive suggestions and personalized information.
Snapchat is partnering with Storyful, NewsWhip, SAM Desk and Tagboard — all news-focused platforms used by journalists and media organizations — to open up news-related content for wider distribution.
Helpful Strategies, Tips & Tricks:
How can you best evaluate a site to determine whether it’s a good linking partner? Contributor Julie Joyce outlines 15 things you need to check including site hacks, poor quality content, traffic and more.
SMXperts Stephanie Wallace and Tom Bennet answer questions on how Google Tag Manager works, its key benefits and why you should be using it.
There is no such thing as being negative SEO-proof, says contributor Joe Sinkwitz. All you can do is take steps to lessen the probability of becoming a victim. Here’s how to reduce attack vectors and protect your site.
As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.
Does your site have a clear heading? In this blog post, we would discuss the importance of an H1 tag its benefits.
We all know the basics of ad rank – the specific position that your ad occupies on paid search results. But, when you break it down even further, do you know what factors are at play? If not, that’s what you are here to find out.
Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm yourself against the pay-per-click version of ‘fake news.’
Contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings.
The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on their smartphones, they often convert in the most convenient and natural way: by calling.
Video optimization, or YouTube SEO as it is becoming more commonly called, gives good video content the ability to have greater visibility against other videos – not just in YouTube search, but also in Google search and other search engines like Bing.
All signs point to chatbots as a win for marketing and customer service. Stats say that consumers like using chatbots. That’s why 80 percent of businesses plan to have a chatbot by 2020. Chatbots are a cost-efficient way to scale lead gen and marketing automations. So are you ready to build your own chatbot yet?
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