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The Weekly Wrap – 11th November 2020



SEO: Behind the SEO: Launching Our New Guide — How to Rank
We decided to update the content in our seven-year-old guide “How to Rank: 25 Step Master SEO Blueprint”. We did this not only for a ranking/traffic boost, but also because SEO has changed a lot since 2013.

SEO: How to Build Your Own Niche Keyword Generator 
Work in niche SEO and keywords? Learn how to build your own niche keyword generator! Read through this guide to learn how to create a list of niche SEO keywords

SEO: 8 On-Page Optimization Techniques That Google Hates
On-page SEO best practices are constantly evolving. Here are eight old-school SEO techniques that you should avoid – or else risk getting penalised.

SEO: What Makes a Good Landing Page: Calls to Action
Landing pages play a critical role in PPC campaign success. Learn how to unlock the full profit potential on your PPC landing page.

SEO: How visual content can give a boost to your SEO and how to take advantage
Visual content can give a serious boost to your SEO. Learn how you can apply visual content to your site to enhance performance and improve critical stats.

SEO: How to show Lighthouse Scores in Google Sheets with a custom function
Learn how to use machine learning to streamline your reporting workflows right within Google Sheets.

SEO: 16 Essential SEO Tips for Beginners to Boost Traffic
Read our guide on essential SEO tips for beginners so you can work on improving your rankings and organic traffic. Whether it‘s advice on on-page SEO or getting backlinks, we‘ve got tips to help you.

SEO: 3 Steps to Better Content: Power up Your SEO with Audience Understanding
Better content starts with knowing what your audience cares about. Understanding these three key concepts will help keep you on the right track.

SEO: How to Make Your WordPress URLs SEO Friendly
Creating SEO-friendly WordPress URLs is a simple way to improve your organic search visibility. Follow these four tips to ensure that you get it right.

SEO: 12 SEO Techniques to Increase Organic Traffic in 2021
Have you worked through the basics and are now looking for SEO techniques to help you to take your site‘s organic traffic to the next level as we head into 2021?

SEO: How to Use Microsoft Bing Site Explorer for SEO
Microsoft Bing Webmaster Tools recently released Site Explorer, which offers unique features for SEO pros. Here’s how to make the most out of it.

SEO: Customer experience optimization (CXO) for online stores: Three proven SEO tactics
SEO and customer experience go hand in hand. These three SEO tactics won’t just fetch you higher rankings but also improve your customer experience.

SEO: Page speed is a big deal – Why? It impacts SEO rankings
Trying to prove page speed matters? Look no further than its impact on SEO rankings. Faster pages equal better rankings and everyone can get faster.

SEO: How to Create a Successful SEO Campaign
Although no two SEO campaigns are alike, this step-by-step guide will get you started by highlighting the importance of high-quality content, quality backlinks, and other important factors.

SEO: 7 Tips to Improve Your Core Web Vitals Scores & Page Experience Signals
Is your site ready for the big Google algorithm update in 2021? Here are seven user page experience aspects to focus on and how to optimise them.

SEO: What It Means to Own Your Organic Search Presence
Having an organic digital presence is essential to business success. Read on to learn how to measure, grow, and maintain it in search.

SEO: How to Find Links Which Can Actually Help You Rank at the Top of SERPs
Starting your process with a good look at your competitors can help you get powerful links that will really make a change in your SEO visibility.

SEO: Understanding and Leveraging Barnacle SEO
Barnacle SEO is a strategy allowing a website to attach itself to a large website that ranks predominantly for its desired keywords to earn traffic, leads, and potentially, increases in rankings.

SEO: Stop Listening to Google’s Advice on Link Building
Here’s why you should take Google’s link building advice with a grain of salt and focus on tactics with proven results that will serve your company’s goals.

SEO: Most SEOs Use Few SEO Tools & Don’t Spend Much On Them
Aleyda Solis posted a set of polls on Twitter asking SEOs about their SEO software and tools usage. In short, it seems like most SEOs use two to four tools and spend under $13,000 annually on those tools. I suspect most of those spend a heck of a lot less than $13,000.

Paid: 10 Important PPC Trends to Watch in 2021
What will be the big trends in PPC marketing and paid social in 2021? Here are 10 trends you need to know, according to 32 top experts.

Paid: 10 Expert Tips to Optimize Your Google Local Advertising
This post covers ten effective strategies to help you get the most out of Google Ads for your local business. We’ll cover account structure, Google Tag Manager, keyword research, how to choose the best offers, optimising your website, and more.

Paid: Your Old Paid Search Strategies Are Becoming Extinct: Try These Instead
Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to avoid and some alternatives to try instead.

Content: How to Write Killer Email Subject Lines for Sales
Email subject lines must compel people to open your emails, otherwise they’ll never get to your persuasive copy and great offer.

Content: 14 Influential Infographic Examples to Inspire You
Infographic examples that were highly influential over the last 10 years. All of these infographics were ground-breaking at their time of publishing and imitated across content marketing.

Content: 14 Tips for Writing Awesome Website Content
Do you want to make your website content stand out from the crowd, capture your audience‘s attention, and increase your market share? Learn how to create exceptional and SEO-optimised website content!

Social: How to Create Meaningful Engagement on LinkedIn: 3 Tips
In this article, you’ll discover three tips to spark conversation on LinkedIn via connection requests and feed posts.

Social: How to Amplify Your Instagram Influencer Campaigns With Ads
In this article, you’ll discover how to target an influencer’s following with a shared custom audience for Instagram ads.

Social: Instagram Content Strategy: Creating Content That Draws Customers to You
In this article, you’ll learn Alex Tooby’s – Instagram Strategist, threefold content strategy, discover how to develop Instagram captions that work, and find tips for posting frequency and audience engagement.

Social: TikTok Advertising: The Ultimate Guide for Marketers
Millions of people use TikTok daily. With this ultimate guide, you’ll learn how to use TikTok advertising to engage this huge audience.

Social: How to Create an Active LinkedIn Group
Want to connect with like-minded people on social media? Start your own LinkedIn Group. Learn how to create one here and make it a success.

Local: Top 10 Changes That Impacted Google My Business in 2020
2020 has been a busy year for Google My Business. Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic.

Local: 10 Expert Tips to Optimize Your Google Local Advertising
This post covers ten effective strategies to help you get the most out of Google Ads for your local business. We’ll cover account structure, Google Tag Manager, keyword research, how to choose the best offers, optimising your website, and more.

Local: Beware Of Google My Business Listings Hijackings
Joy Hawkins, a local SEO expert, has said she has seen a “large increase” in the number of hijacked Google My Business listings over the past couple of months. 

Mobile: What is Google AMP and Do I Need It for SEO?
Google AMP is a technology used to create a cleaner, faster, mobile experience for visitors to your website. This post goes through the pros and cons of AMP and provides the steps to implement it on your site, should it be the right SEO solution for you.


SEO: Google’s Mueller on Crawl Rate for Big and Small Sites
Google’s Mueller answers if big sites have a crawl rate advantage over smaller sites in context of need for URL Submission Tool.

SEO: Google: XML Sitemaps Are A Minimal Baseline For Any Serious Website
Google’s John Mueller said on Twitter that having an XML Sitemap file is “a minimal baseline for any serious website.” Basically, all serious websites should have an XML sitemap file part of it or it is not a serious website.

SEO: Bing Does Not Know Its Ranking Signal Weights – Machines Learning Deals With It
Microsoft’s Fabrice Canel explained that he and no one really knows the individual weights of the ranking signals used at Bing because they are all handled by machine learning.

SEO: Video On Google Search Quality Evaluators/Raters
Google has released a short video on how Search Quality Evaluators help Google make Google Search better.

SEO: Zoom Security Failures Alleged in FTC Settlement
The United States Federal Trade Commission announced an agreement with Zoom to fix security issues

SEO: WordPress Ultimate Member Plugin Vulnerability
Ultimate Member WordPress plugin issued a patch for three critical and severe exploits that grant attackers total control of a site.

SEO: Loser: Google Images vs Bing Images
Google has not taken bait to propagate their image search results with the political hacks and commentary on the search term ‘loser.’ 

SEO: Google Investigating Complaints Of Original Content Not Ranking
There has been a number of complaints from various publishers online that Google Search is letting non-original sources of content outrank their original content in Google Search, Google News and Google Discover. Danny Sullivan of Google has been responding asking for examples.

SEO: Google Survey: Why You Want The URL Submission Tool Back
Google’s John Mueller creates a survey to find out more about SEOs and Webmasters alike to share their insight as to why the community is missing the URL submission tool in Google Search Console.

SEO: Two Latest Google Patents of Interest – November 6, 2020
Here are some interesting Google Search-related patent updates from the past few weeks that are worth checking out.

SEO: Google: 18k URLs Dropping Out Of Google In A Few Days Is Not Surprising
Google’s John Mueller respond to publics query on 18k website dropping out of Google’s indexation with ‘things always come and go over time’ and that this is not surprising to him.

SEO: PES@Home 2020: Google’s first virtual summit for Product Experts
Google Product Experts (PEs) play a vital role in supporting these users in community forums, like the Webmaster Help Community, across many languages.

SEO: WordPress 5.6 May Break Sites on December 2020
WordPress 5.6 will make jQuery Migrate Helper Plugin “useless” which means some sites may break again.

SEO: Google One-On-One On Why Rankings Go Up But Traffic & Clicks Down
Danny Sullivan from Google responded to webmaster’s query on high ranking pages with low page metrics.

SEO: For Google To Publish Content, It Requires A Code Push
Google said that when it publishes content on its sites, like the developer documents (or maybe even blog), it requires a code push for it to deploy on the site. 

SEO: Google: Home Page Outranking Internal Pages For Deeper Keywords
John Mueller from Google was asked why does Google sometimes rank a home page for a specific keyword phrase when there is a deeper page in the site that answers that query better.

SEO: Google Search Console Misclassified Discover As Video Performance Data
Google has documented that on October 28, 2020 it has, in some cases, misclassified some Google Discover data as video in the Performance report after it has been fixed.

SEO: Google Shares 16 Stats About Holiday Shoppers
Google shares new data revealing how the behaviour of holiday shoppers is changing in 2020.

SEO: Google Goes Deep On Dupe Detection & Canonicalization
Google creates a Checksum for each page, it is basically like a unique fingerprint of the document based on the words on the page.

Related Articles:

SEO: Google DeepRank: The Making of An Algorithm Update
Google offers an in-depth look at the making of its DeepRank algorithm in a lengthy video about how search works.

Related Articles:

Paid: Announcing v202011 of the Google Ad Manager API
Google announced that v202011 of the Google Ad Manager API is now available. Upgrade to this version to take advantage of new functionality, like support for Ad Speed reports. Now you can programmatically monitor ad speed, because fast ads matter to both you and your users.

Paid: Advertiser: Google Smart Shopping Campaigns Can Report Fake Revenues
If you are using the new customer acquisition goals in Google Smart Shopping Campaigns, Google might show you revenue that is not real. The issue is that you set how much is the value of a new customer, and Google will add that value on top of any real revenue you get from the ad click.

Paid: Microsoft Advertising promotion extensions available in time for the holidays
Promotion extensions are now available for Microsoft Advertising accounts in the U.S. 

Social: Tips for Creating Strong Brand Awareness
Facebook for Business shares five tips to help establish an online presence and strong brand awareness.

Social: YouTube Reveals New Details About its Algorithm
YouTube shares new details about how its recommendation algorithm works.

Social: More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday
Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being disabled.

Social: LinkedIn Launches A New Tool For Job Seekers
LinkedIn is launching Career Explorer, a tool to help people find new jobs using skills they already have.

Social: Snapchat Lets Users Display Follower Counts
Snapchat is finally giving users the option to display how many followers they have on their pubic profile.

Local: Google Drops Local Pack Reviews For Banks
Google is now treating banks differently in the local results. The local pack would normally show reviews for banks, but now the reviews are missing.

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