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The Weekly Wrap

The Weekly Wrap – 11th April 2018

Ignite Search Weekly Wrap – 11th April 2018

100% Curated SEO/Online Marketing Goodness

Key Industry Updates:

SEO: Google tests showing two Shopping ad carousels on mobile

The test features Google’s Showcase Shopping ads and traditional product listing ads on one result.

SEO: Bing Shopping ads updates include multiple images, product status reporting & more

Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds.

SEO: Google is officially testing ‘more results’ button to load more search results

Instead of making searchers click to the next page of search results, Google is testing showing more results on the same page.

SEO: Google Rolling Out Featured Snippet Refinement Bubbles?

Many people have been seeing the featured snippets query refinements which were covered as a test back in September of last year. Google also announced these in January. It appears as though it maybe fully rolling out now.

Paid Search: Bing Ads launches price extensions

Price extensions are available in the US and rolling out to international markets this month.

Paid Search: Google launches Reach Planner for YouTube & video ad forecasting in AdWords

The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.

Paid Search: Bing Drops Sidebar Text Ads But I Still See Them

Bing announced a couple weeks ago that they have removed the search text ads from the side bar of their search results. However many can still see them.

Local Search: Google My Business expands menu editor to support service menus

You no longer need to be a restaurant to add your menu of services to your Google local listings.

Local Search: Google local knowledge panel profile images are not loading in search

Broken images in the local Google results seem to be caused by a bug.

Local Search: Google Tests Mini Local Packs In Search

Andrew Hagemann posted a screen shot on Twitter of Google showing a miniature or minimized version of a local pack. So instead of showing three local results, it shows a box that says you can click here to see three local results. This test shows a map icon with a pin, that says 3 places nearby with an arrow to click on.

Social: Facebook and Instagram Data and Privacy Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, Erik Fisher and Kim Reynolds explore Facebook ad improvements and changes with Amanda Bond, Facebook and Instagram data and privacy updates with Emeric Ernoult, Snapchat rolling out group video chat, and more breaking social media marketing news of the week!

Helpful Strategies, Tips & Tricks:

SEO: 7 ways to turn a webinar into a stream of link-attracting content

Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with.

SEO: Become an SEO rock star: Evolve your SEO skill set

Want to be the SEO everyone looks up to? Contributor Bobby Lyons lists areas of marketing and technology you need to master to be at the top of your game.

SEO: How to align SEO and sales teams so everyone benefits

If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has the answer with five communication tips that will get them talking in no time.

SEO: Already doing SEO? Add these two things to optimize for voice search

Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site.

SEO: Google patent on related entities and what it means for SEO

Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.

SEO: How to Increase Your Visibility with Online Reviews

You need to start focusing on online reviews today if you want your business to thrive. It’s all about understanding and harnessing the power of reviews and how you can turn ratings into revenue. In this article we will discuss how online reviews can help your business thrive and how you can harness the power of reviews.

Content: 5 Steps to Strategically Reboot Your Brand’s Content Marketing

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. In this article we will discuss 5 steps to strategically reboot your brand’s content marketing.

Content: Road Map to Success: Content Distribution Essentials That Win Eyeballs

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Read this article for content distribution essentials that will draw attention to your content.

Social: How to Manage and Analyze Your Social Media Marketing in 1 Dashboard

Need a better way to manage your social media marketing activities? Looking for a tool to show you performance metrics from multiple accounts in one place? In this article, you’ll discover how to use Cyfe to organize and analyze your social media marketing activities across several top networks and content channels.

Social: How to Combine Facebook Ads and Content for Better Results

Want to optimize the content in your Facebook ads? Wondering how to build connections that improve conversions? To explore strategic ways to combine content and Facebook ads, The Social Media Examiner interview Keith Krance.

Read Our Blog Post on: Which Social Media Platform Is Right For Your Business?



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