Ignite Search Weekly Wrap – 11th April 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
The test features Google’s Showcase Shopping ads and traditional product listing ads on one result.
Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds.
Instead of making searchers click to the next page of search results, Google is testing showing more results on the same page.
Many people have been seeing the featured snippets query refinements which were covered as a test back in September of last year. Google also announced these in January. It appears as though it maybe fully rolling out now.
Price extensions are available in the US and rolling out to international markets this month.
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.
Bing announced a couple weeks ago that they have removed the search text ads from the side bar of their search results. However many can still see them.
You no longer need to be a restaurant to add your menu of services to your Google local listings.
Broken images in the local Google results seem to be caused by a bug.
Andrew Hagemann posted a screen shot on Twitter of Google showing a miniature or minimized version of a local pack. So instead of showing three local results, it shows a box that says you can click here to see three local results. This test shows a map icon with a pin, that says 3 places nearby with an arrow to click on.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, Erik Fisher and Kim Reynolds explore Facebook ad improvements and changes with Amanda Bond, Facebook and Instagram data and privacy updates with Emeric Ernoult, Snapchat rolling out group video chat, and more breaking social media marketing news of the week!
Helpful Strategies, Tips & Tricks:
Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with.
Want to be the SEO everyone looks up to? Contributor Bobby Lyons lists areas of marketing and technology you need to master to be at the top of your game.
If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has the answer with five communication tips that will get them talking in no time.
Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site.
Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.
You need to start focusing on online reviews today if you want your business to thrive. It’s all about understanding and harnessing the power of reviews and how you can turn ratings into revenue. In this article we will discuss how online reviews can help your business thrive and how you can harness the power of reviews.
Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. In this article we will discuss 5 steps to strategically reboot your brand’s content marketing.
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Read this article for content distribution essentials that will draw attention to your content.
Need a better way to manage your social media marketing activities? Looking for a tool to show you performance metrics from multiple accounts in one place? In this article, you’ll discover how to use Cyfe to organize and analyze your social media marketing activities across several top networks and content channels.
Want to optimize the content in your Facebook ads? Wondering how to build connections that improve conversions? To explore strategic ways to combine content and Facebook ads, The Social Media Examiner interview Keith Krance.
Read Our Blog Post on: Which Social Media Platform Is Right For Your Business?