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The Weekly Wrap – 10th October 2018

Ignite Search Weekly Wrap – 10th October 2018

100% Curated SEO/Online Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: Website redesign mistakes that destroy SEO

To keep up with user preferences, you have to redesign your website now and then. Learn how to avoid the most common pitfalls when you do.

SEO: Tips for optimizing content for voice search, virtual assistants

Voice search is coming. Here’s what you can do today to get ahead of the curve.

SEO: How to make AMP even faster

There are additional performance optimizations you can implement to help the browser load AMP pages even faster. These changes are trivial but can significantly improve loading performance without breaking AMP validity.

SEO: Google publishes documentation on dynamic rendering for crawling, indexing JavaScript webpages

Do you manage a high intensity JavaScript based site that is having issues in Google? Dynamic rendering may be your workaround solution.

Local Search: 3 reasons why Google My Business search queries don’t match Search Console

If you work in local search, are you regularly checking the Search Query report in Google My Business Insights? Here’s why you should be.

Paid Search: Manage your match types with this structure checker Google Ads script

If you run parallel campaigns with different match types, this script will help you automate your organization to ensure nothing slips through unnoticed.

Paid Search: Here’s how to copy old AdWords column settings to the new Google Ads UI

With a new option, it’s now possible to get all your old columns settings back.

Paid Search: Become A PPC Sleuth – Fun Ways To Gain Competitor Insights

Upon wondering what the heck the competitor in question was up to and why they had seemingly dropped off the face of paid search? I will share with you my journey and what I learned along the way about gaining competitor insights.

Paid Search: Google Ads Smart Bidding: Important Tips & Common Pitfalls

Before you can truly call yourself a smart bidding expert, there are some details you need to know. In this last installment of our three-part automated bidding series, we’ll outline some final tips and common pitfalls.

Social: How to Grow Your Email List With a Facebook Messenger Bot

Are you using a Facebook Messenger bot to talk with customers? Wondering how to build an email list using your bot?

In this article, you’ll learn how to automate the capture of email addresses (and other user information) into the email marketing service of your choice.

Key Industry Updates:

SEO: Google Search Algorithm Ranking Shuffling On October 4th

The Google search results don’t seem to be settling down at all, at least not over the past five weeks or so. I am seeing more chatter and signals that there was another search ranking algorithm update, probably a smaller one, yesterday.

SEO: Google redesigns the Assistant for touch and digital transactions

The new capabilities help developers and further Google’s cross-platform Assistant strategy.

SEO: Google Search Console snapshot arrives in search results

Google may be testing a way to get more site owners to look at their Google Search Console data.

SEO: Google Search Console is currently down

Can’t access your Google Search Console properties? Do not worry, you are not alone.

SEO: New format for Google Sitelinks shows more site content in search results

Check out this new Google search result user interface that looks like featured snippets within Google Sitelinks.

SEO: Google to shut Google+ following undisclosed data exposure

Closure will happen in August 2019, but few marketers will suffer however.

SEO: Google Tests Clustering Featured Snippet Refinement Bubbles

Google began showing refinement filter bubbles under the featured snippets back in April. Now, according to STAT, Google is testing grouping or clustering these refinement filters into pairs.

Paid Search: Bing Ads now supports language targeting at the campaign level

The change brings language targeting in line with Google Ads, making campaign imports smoother.

Paid Search: Google to record small percentage of calls from ads for quality assurance

The program is aimed at bringing spam and fraud detection to call ads.

Paid Search: Bing Ads Editor now supports in-market audiences

Manage in-market audience associations in bulk.

Social: Facebook to release first-party cookie option for ads, pull web analytics from Safari

Facebook follows Google and Microsoft in offering a solution to browsers that block third-party cookies.

Social: Instagram Founders Leave Facebook

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore the Instagram co-founders’ departure from Facebook and updates from the fifth-annual Oculus Connect Conference. Our special guests this week are Tyler J. McCall and Cathy Hackl.

Read Our Blog Post on: Millions of Accounts Exposed + Google Plus to be Shut Down + The Future of Social For Google? 

google plus will be shut down


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