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Making the most of your digital advertising efforts

Year-on-year, the internet continues to become more deeply embedded in our daily lives. Australian households had on average 21 internet-connected devices per household in 2021 with this number expected to continue rising well into 2025.

Digital advertising lets you meet your audiences wherever they are, but it can feel unfair going up against established brands and businesses when you are starting out.

Here are a few tricks to help you level the playing field and get the most out of your ad spend!

Find the right audience

Digital advertising allows you to be laser focused when targeting your audience. Knowing which audience to target is key in maximising your ad spend.

Take time understanding your brand, who your current audience is, potential opportunities to expand that audience and what the core purpose of your advert is. Once you understand this, you can use these metrics to target the right audience for your campaign.

Track your performance

A major benefit of digital advertising versus traditional advertising formats is how it can be tracked in real-time.

Knowing how users are interacting with your advertising efforts allow you to gauge if your ad spend is worth the investment. It also allows you to track against past performance to understand if your results are improving or if changes need to be made.

Test and optimise

Digital advertising allows you to tweak every part of your campaign, from the audience segments you reach to the amount you spend, the copy you write, the visual assets you use, and more.

Testing how these variables impact your digital advertising efforts allows you to fine tune its performance and should always be factored in when executing a digital advertising campaign.

Be authentic

As digital advertising continues to become smarter, so does your audience.

Online audiences are becoming aware of the tricks used to draw their attention, so low-effort copy and content doesn’t cut it anymore. Succeeding today relies on you making a genuine connection with your audience, so create your digital content with this in mind. Humanise your products or service in every step of your digital advertising strategy.

Do you need help fine-tuning your digital advertising?

Ignite Search has experience helping our clients stand out from the crowd. We can help you to select the right audience and guide you through each step of your digital advertising journey, or take it all off your hands, so you can focus on your core business. Contact us (+618) 9467 9883 or get a free quote today for more information.

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