Ignite Search Weekly Wrap – 3rd December 2014
100% Curated SEO/Digital Marketing Goodness.
Helpful Strategies, Tips & Tricks:
Here are the following upcoming Google Hangouts that focus on challenges facing webmasters around SEO. We find the Hangouts selectively insightful and we encourage to pick and choose topic that are of interest to you:
Contributor Larry Kim has compiled his top paid search articles of the year in this column. Don’t miss these useful posts!
Do your images look good on all social platforms? Are you making different images for each type of social share? Creating one image that looks good on several networks saves time, money and improves your visibility. In this article you’ll discover how to create one image to share across three social channels–Facebook, Twitter and LinkedIn.
Key Industry Updates:
Google has updated the “accuracy” of the reporting within the Google Webmaster Tools International Targeting section.
Among the top trending social media news, as reported by Social Media Examiner, Twitter Introduces Twitter Offers: “This feature, Twitter Offers, enables advertisers to create card-linked promotions and share them directly with Twitter users.”
Question of the week: Will ad blockers affect my pay per click ads on Google?
This is a question that has been asked of me by multiple people and the answer is probably no, but before we go into the why, let’s talk about what ad blockers are.
What are ad blockers?
Ad blocking software, or ad blockers for short, are computer programs that help users to prevent the display of ads on websites. This was designed with the genuine intention to reduce ads of an annoying nature, such as popup ads and ads that ruin user experience.
The most popular ad blocker is https://adblockplus.org/en/about, which is used by 300 million users, so it’s pretty popular at the very least and there are other ad blockers out there as well.
For many publisher sites, it’s an ongoing issue, especially for sites that rely primarily on display advertising to generate revenue (in some cases, it’s just enough to stay afloat).
How do ad blockers affect Google and in particular their pay per click platform?
In regards to Google search engines and their Google AdWords platform, you’re correct in thinking that ads that you have paid for may be hampering your visibility by ad blockers. Google was acutely aware of the potential risk of losing advertising dollars.
So they took several measure to ensure minimal impact. The first is that they re-iterated the fact that their ads are highly relevant and targeted. In particular, because the pay per click ads were generated based on search terms inputted by the user, it should be deem as spammy ads or annoying ads. Therefore, what in effect they are saying is that they are sending a message to all ad blockers that they should not block the Google search engines. Going one step further, they have also reportedly made a deal with Ad Blocker to show all their ads. To be clear, this is not only for the benefit of the advertiser but also for the company so it’s in their best interests to take care of the advertiser.
In conclusion, to what extent this is true remains to be seen, it’s safe to say that if you do advertise on Google Adwords at this point in time, you are likely to reach your targeted audience with little or no problems at all.
If you would like any further advice on how to maximize your pay per click performance or if you would like to know how we can help with your online projects, feel free to email us on firstname.lastname@example.org or call us on 04 2338 3543.
Until next time, thanks for reading!
Written by Cheech Foo, Director of Ignite Search
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