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The Weekly Wrap

Ignite Search Weekly Wrap – 13th May 2015

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100% Curated SEO/Digital Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: We Tested How Googlebot Crawls Javascript And Here’s What We Learned

Think Google can’t handle JavaScript? Think again. Contributor Adam Audette shares the results of a series of tests conducted by his colleagues at Merkle | RKG to examine how different JavaScript functions would be crawled and indexed by Google.

SEO: The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)

As the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. According to our survey, 72% of clients have asked their content marketing agencies about native advertising.

SEO Upcoming Google Hangouts

Here are the following upcoming Google Hangouts that focus on challenges facing webmasters around SEO. We find the Hangouts selectively insightful and we encourage to pick and choose topic that are of interest to you:

English Google Webmaster Central office-hours hangout – 19th May 2015

Angular Air Episode 14: Angular Apps, JavaScript – 13th May 2015

Paid Search: The Greatest PPC Excel Function You’ve Never Heard Of

A little while ago, I wrote about the importance of understanding the difference between causation and correlation, and how the failure to do so could potentially be problematic for the management of your PPC accounts.

Sometimes when having the causation versus correlation conversation, the erroneous takeaway is this: correlating relationships are not actionable, only causal relationships are.

This statement isn’t true.

Social: How to Use Facebook Advanced Location Targeting for More Engagement

Do you advertise on Facebook?

Looking for ways to get your ads in front of the right people?

With Facebook, you can set up location ad targeting for a specific address.

You can then refine that audience to people who live in, have recently been to or are traveling in that area.

In this article you’ll discover how to use Facebook’s advanced location targeting to drive engagement for your business.



Key Industry Updates: 

SEO: Google Officially Launches The New Search Analytics Report In Webmaster Tools​

Google officially launched this morning the new Search Analytics report within Google Webmaster Tools.

The Search Analytics report will ultimately replace the Search Queries report in about three-months when Google removes the Search Queries report from the feature from the tool. Search Analytics does pretty much everything the Search Queries report did plus gives you a lot more data and filtering options. Google has been working on it for a long long time, opening up an alpha test to webmasters back January and then webmasters being approved for that test in February, with another roll out in mid-April.

SEO: Google Drops Another Search Filter: Reading Level​

Google has dropped yet another web search filter, this one being reading level, which launched in December 2010.

A couple weeks ago Google began displaying Emojis on desktop search results and then publishers, like Expedia, began testing to see if adding Emoji symbols to their title tags and snippets would increase click through rates from Google’s organic results or not.

SEO: Google Will Stop Displaying Emoji Symbols In The Search Results​

A couple weeks ago Google began displaying Emojis on desktop search results and then publishers, like Expedia, began testing to see if adding Emoji symbols to their title tags and snippets would increase click through rates from Google’s organic results or not.

SEO: Google Confirms New Experiment With Twitter In Search Results

Google is finally making use of the new deal it signed with Twitter to put tweets into Google’s search results. The company today confirmed a “small experiment” that some are seeing.

 SEO: Google Says No Panda Update Happened This Past Weekend

There was a lot of speculation over the weekend, starting off on Friday morning and going through the weekend that there may have been a Panda or other Google update. Many SEOs and webmasters were asking if this was Panda related or something else.

I asked Google about it and they said no update happened over the weekend. Not just that there wasn’t a Panda update over the weekend, but there was no update over the weekend. Not Penguin, not top heavy, not any algorithm update.

Local: New: Google Lets You Bookmark Local Places From Search Results

 Google is making it easier to bookmark places you want to map now or visit later, by giving users the ability to save places from the Google local box in search results.

Paid Search: Google AdWords Announces New Tools & Formats As Mobile Search Surpasses Desktop

 For the first time, Google has stated that mobile searches have overtaken desktop in 10 countries. That news set the backdrop for the second-annual Inside AdWords event that was broadcast in a livestream Tuesday, during which the company announced a number of new product updates.

Paid Search: Google Testing “Value Alert” Notice In Google Shopping Ads

 Google has another test running on product listing ads, this time one that highlights “value” products.

Spotted by Elizabeth Marsten at CommerceHub on Thursday, the test displays a “Value alert” message at the bottom of the ad. What’s interesting is that the ad from the DermStore does not have the lowest product price among the ads shown. The ad shown from Raya Skin Care has by far the lowest price at $25.00. Rather it may be that Google is testing a new way of showing items that are on sale or significantly discounted.

Mobile: It’s Official: Google Says More Searches Now On Mobile Than On Desktop​

 Last year we heard informal statements from several Google employees that mobile search queries would probably overtake desktop queries sometime this year. Google just confirmed this has now happened.

Social: Facebook Native Ad Tools: This Week in Social Media Twitter’s Full Google Search

Facebook Introduces Native Ad Tools: Facebook is offering “new native-focused tools to help publishers more easily implement native ad formats: native ad templates, native ad management tools and horizontal scrolling for native ads.”


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