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The Weekly Wrap

Ignite Search Weekly Wrap – 6th May 2015

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100% Curated SEO/Digital Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday

Link building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today’s Whiteboard Friday, Rand shows us four things we should look at in these cases, help us hone our link building skills and make the process more effective.

SEO/Mobile: #MobileMadness: a campaign to help you go mobile-friendly

Millions of people tuned in this past March to #MobileMadness, a global campaign to help prepare webmasters for the mobile search ranking change that went live last week. The month long highlights included presentations, a Q&A session, office hours, polls, tips and a 30 day challenge to go mobile-friendly.

SEO Upcoming Google Hangouts

Here are the following upcoming Google Hangouts that focus on challenges facing webmasters around SEO. We find the Hangouts selectively insightful and we encourage to pick and choose topic that are of interest to you:

English Google Webmaster Central office-hours hangout – 8th May 2015

Analytics: ​Supercharge your Google Analytics with SkyGlue

SkyGlue is a powerful add-on tool for Google Analytics that helps web analysts to get more out of Google Analytics. With SkyGlue, you can automate Event Tracking for your website, zoom in on visitor analytics, and export and integrate your Google Analytics data with your own database or CRM.

Paid Search: 3 Areas To Analyze Before Taking On A New PPC Account

When working on a PPC account, what contributes to the success or failure relies on us as the experts. How you organize the account, the layout of campaigns, keyword research, ad copy writing, and the list goes on and on. What often gets lost in this shuffle is the actual product, the client and how it fits or doesn’t fit in the realm of PPC. Are we setting ourselves up for failure? Daniel Friscia tells us more

Social: Word of Mouth: Getting Others to Talk About Your Business

Do you want more people to talk about your brand or business? Want to discover how to get the ball rolling? To learn about word-of-mouth marketing, Michael Stetzner interview Ted Wright.



Key Industry Updates: 

SEO: Google Now Adds 70 New Apps, Including Zipcar & Restaurant Bill Pay Via OpenTable

Google Now, Google’s predictive search tool, is continuing to grow. The company has announced that 70 additional apps have been added, including those from Zipcar, Spotify, ABC News and restaurant bill payment through OpenTable.

SEO: Bing Testing Recipe Data In Search Snippets

Bing is now testing showing recipe answers including the recipe overview, ingredients, steps and related recipes directly in the search results snippets.

 SEO: Google Testing Faster & Lightweight Mobile Search & Optimizing Your Web Page For Slow Connections

 Google announced they are not just enabling a Google Lite for slow mobile connections on their search results page, but they are also testing optimizing your web pages after the searcher clicks from the mobile search results to your web site.

SEO: Google: The Mobile Friendly Algorithm Has Fully Rolled Out

 Google said the mobile-friendly algorithm is fully rolled out, but there are still some mobile friendly pages that do not see the score since indexing still takes time.

Mobile: Google Launches Custom Voice Actions For Third Party Apps​

 Google is further expanding Voice Actions to third party apps to allow users to reach into apps on Android devices, beyond simply launching them. That’s according to a post this week directed to Android developers.

Social: Twitter’s Full Google Search Integration Is Coming In May

No surprise, Bing Ads is now testing the waters with the Shopping Campaigns. The team announced that the beta round of Shopping Campaigns á la Google AdWords is rolling out now.

Social: Facebook Messenger Adds Video Calls: This Week in Social Media

 Facebook Messenger Introduces Video Calling: “Now you can have face-to-face conversations with your friends and the people you care about, via Messenger.”



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