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Social Media

Do You Need A Social Media Channel?

Do You Need A Social Media Channel?

In today’s digital age, having a strong online presence is crucial for businesses and individuals alike. Social media channels have become a popular way to connect with audiences, share content, and promote products or services. But with so many options available, how do you determine which social media channel is right for you? In this blog post, we will explore the key features and demographics of four popular social media platforms: Instagram, Facebook, LinkedIn, and TikTok.


Instagram is a visually focused platform that is ideal for businesses or individuals looking to showcase products, services, or visual content. It has a predominantly young user base, with the majority of users falling in the age range of 18-34. If you are targeting a younger audience, particularly millennials and Gen Z, Instagram can be a valuable platform to consider.

Instagram is also a platform that is more suited to B2C than B2B. Most people want to have fun on social media, they don’t necessarily want to hear about business (more about this later).


Facebook is one of the oldest and most established social media platforms. It has a wide user base, with people of all ages and demographics using the platform. If you are looking to reach a diverse audience and engage with a wide range of age groups, Facebook can be a suitable choice. It offers various features for businesses, such as pages, groups, and advertising options.


LinkedIn is a professional networking platform that is primarily used for business and career-related purposes. It is ideal for individuals or businesses looking to connect with professionals, share industry-related content, and establish thought leadership. LinkedIn has a more mature user base, with the majority of users being professionals in their 30s and above.

This is also the place for B2B businesses to shine. When a user goes on LinkedIn, they’re already thinking about business, so LinkedIn can be incredibly useful for businesses who’s target audience is other businesses.


TikTok is a rapidly growing social media platform known for its short-form videos. It has gained immense popularity among younger audiences, particularly Gen Z. If your target audience consists of younger demographics and you are looking to create engaging and entertaining content, TikTok can be a valuable platform to consider.

An important factor when it comes to TikTok is, unlike every other social media channel here, TikTok is a search engine, and user often search for the solutions to their problems, meaning you need to find your audience’s pain points and become the solution to their problems.

When choosing a social media channel, it is essential to consider your target audience, content type, and goals. Understanding the demographics and features of each platform can help you make an informed decision that aligns with your objectives.

Remember, it’s not necessary to be present on every social media platform. Instead, focus on the platforms that are most relevant to your target audience and where you can effectively communicate your message. By strategically selecting the right social media channel, you can maximise your reach and engage with your desired audience. If you need more guidance, feel free to download our free branding worksheet, read our blog for more inspiration, or contact us for a consultation.

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