By Airon Rodrigues Here’s a tip: Let others brag for you. In some cases, what others are saying about you can be more important than what you are saying about yourself. This rings true, especially when reflecting back on the early childhood lectures echoed by my parents. But without getting into the nitty-gritty of what
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By Airon Rodrigues Imagine asking a builder to build you a new home without any drawings or set plans. What results would you expect? Halfway through the construction process you might be left scratching your head. The same can be said for structuring your website, without a plan it’s a recipe for disaster. If you
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By Airon Rodrigues If you think back to Headline 101, your goal is to put the key element of a story in a headline. SEO-optimised headlines have their differences, but they share this simple mantra. A headline needs to grab the reader’s attention, build trust and help time-pressed consumers focus on the topics they care
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By Airon Rodrigues Introduction We all know content is king in this modern age of SEO, so then we probably also know the importance of a blog to a website. But why is it important? Content adds value to your brand, provides additional entry points to your website and helps followers stay updated on the
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