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The Weekly Wrap – 9th October 2019



SEO: With loss of Yahoo and image search, Google Shopping search partner traffic nosedives
In this article, we assess the effects of these changes to the share of Google Shopping traffic coming from search partners, the relative value and cost of that traffic, and what it all means for advertisers.

SEO: How to fix the top most painful website UX mistakes [examples]
Here’s a roundup of top UX mistakes and how to fix them for improved SEO.

SEO: If Google says H1s don’t matter for rankings, why should you use them? Here’s why
In this article, we explain why regardless of the Googles comment on H1 not being a valuable ranking factor that it is still important to still incorporate them in your SEO activities.

SEO: How Search Engines Crawl & Index: Everything You Need to Know
In this article, you’ll discover how search engines crawl and index webpages, plus four methods that can help search engines find your new and updated content even faster.

SEO: 4 Simple (But Detrimental) Mistakes to Avoid When Disavowing Links
Here are four key mistakes to avoid in the disavowing process.

SEO: Link Building with Local Charities & Events
In this article, you’ll discover how to build links through partnerships with charities and events in your local area and how to find potential opportunities.

SEO: Differences between B2B and B2C link building tactics
In this article, you’ll learn the differences between B2B and B2C link building tactics and strategies.

SEO: How to Uncover Powerful Data Stories with Python
In this article, we show you how you can come up with powerful visualisation and data stories by piggybacking on popular ones.

SEO: 6 Tips to Choose a Stunning Website Color Scheme
Here are six tips to help you impress and convert more visitors, including using basic colour theory, combining colours, and more!

SEO: 7 High-Converting Event Landing Pages (& How to Copy Them!)
Here are seven examples of great event landing pages from Salesforce, SXSW, and more, so that you can learn from the best and create your own high-converting landing pages.

Paid: 8 Ways to Improve Your LinkedIn Lead Generation Ads Today
Here are eight tips to improve your LinkedIn lead generation ads today, including integrating your CRM, choosing a naming system, and more.

Paid: Your Holiday Marketing Campaign Checklist: 6 Essentials
Here’s a six-step strategy to help you develop an efficient holiday marketing campaign.

Paid: Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
In this article, we discuss how testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well.

Paid: 5 Google Display Ads Best Practices That Always Work
Here are five Google display ads best practices to help you fill the top of your marketing funnel, including monitoring frequency, separating search and display, and more.

Paid: Facebook Ads Event Tracking Tool
Here is a step by step process for how to track events with the Facebook Ad event tracking tool.

Paid: 3 Must-Dos When Tracking Multiple Conversion Actions
Here are 3 must-dos that will help you to keep balance when multiple conversion actions are at play.

Content: 5 Techniques to Build a Better Content Platform
Here are five characteristics of next-gen, high-quality content platforms that today’s best brands are employing.

Content: 7 Must-Do’s (and 5 Never-Do’s) for Holiday Promotions
To help your business get the most out of this holiday season, here are 7 tips for holiday promotions that will land you on your customer’s nice list.

Content: The Best Reason to Do Content Marketing? Organic Search
In this article, we explain the reason why you ever distributed and promote your content.

Content: How to Write the Perfect Email Subject Line
Here are 6 best practices for writing the perfect email subject line.

Content: How to Come up with Press-worthy Content for Boring Niches
Here are some tactics can easily help you come up with link-worthy content within a “boring” topic.

Content: Video Marketing Strategy: The Power of Video During the Customer Journey
In this article, we discuss why marketers should focus on developing a video strategy, the key elements of the customer journey when it comes to video, and more.

Content: How We Grew Blog Traffic by 650% in Two Years — Organically
Here are the eight tactics one digital marketer used to triple blog growth for an e-commerce and manufacturing company in two years.

Social: 5 Ways to Humanize Your Instagram Business Account
In this article, you’ll discover five tips to ensure your Instagram account stands out.

Social: How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences
In this article, you’ll Learn how to scale Facebook ads by combining strategic bid capping with Facebook lookalike audiences.

Social: Connect, Follow or Message: How to Build the Best Professional Relationships on LinkedIn
In this blog post, we discuss multiple ways to have enriching conversations and meaningful interactions with people on LinkedIn. 

Social: 12 Techniques to Reduce Your Facebook Ad Spend
In this article, you’ll discover how to assess and improve your Facebook ad campaign performance—from first click to landing page conversion.

Social: Facebook Group vs. Facebook Page: What’s Better for Your Brand?
In this article, you’ll find out which Facebook tool is best for your brand and its messaging with this guide to get maximum value out of Facebook Groups and Brand Pages.

Social: 3 Steps to Leverage LinkedIn for Link Building
Here’s how you can use LinkedIn to identify potential link partners, engage with them prior to outreach, and increase your chances of getting a link.

Local: How to Do Local SEO During the Holidays
Here are some detail some local SEO tips that can really help you take full advantage of the marketing opportunities that are the holidays.

Local: The 2019 Holiday Checklist for Local SEO Heroes 
In this article, you’ll learn how to achieve holiday marketing success in 3 simple steps.


SEO: Google is Testing Search Results Without URLs
Google appears to be testing the complete removal of URLs from search results, displaying only the website name instead.

SEO: Google: Renting Specialist Or Expert Names Does Not Help With EAT
Google’s Dan Sullivan clears up John Mueller suggestion on making reference to experts or specialist on your YMYL site. 

SEO: Google Sends “Fix Videos Markup For” Search Console Messages
Google began mass notifying sites with issues with their video markup via Google Search Console emails.

SEO: Google is Testing Search Results Without URLs

Google appears to be testing the complete removal of URLs from search results, displaying only the website name instead.

SEO: Google Search Console Adds New Reports for Video Search Results
Google is adding two new reports in Search Console that provide site owners with more data on video search results.

Related Articles:

SEO: Google News Increases Bar For Application Process
Google’s John Mueller said that Google News applications have to go through a stricter process to get accepted these days. 

SEO: Google: Links Do Not Expire But They May Become Less Important Over Time
Google’s John Mueller said that links do not expire, but it may be the case that links can become less important over time as the pages that link to you become less relevant over time.

SEO: Google: Large Sites Should Not Use The Google Crawl Setting
Google’s John Mueller said large sites should not use the crawl setting because setting a maximum value is probably too small for what they need.

SEO: Timely: Google Posts H1 Tag Video After H1 SEO Controversy
Google published a polished video on the H1 topic.

SEO: WordPress 5.3 Adopts Rel UGC Nofollow Link Attribute
WordPress announced that WordPress 5.3, coming next month will support Google’s UGC Nofollow attribute by default. 

SEO: Google Lens Can Now Provide “Style Ideas” With Matching Clothing Items
Google Lens has been updated with the ability to find pieces of clothing that match an item seen in a photo.

SEO: Google Chrome Will Block Mixed Content
Google announced that Chrome browser will begin blocking web pages with mixed content beginning December 2019. 

SEO: Google: No Plans To Penalize Sites Without Mailing Addresses
Google’s John Mueller said that Google is not going to penalize sites without physical addresses.

Related Articles

SEO: Google Migrates Change Of Address Tool To New Google Search Console
Google announced the change of address tool is now part of the settings section of the new Google Search Console.

SEO: Google To Rename GoogleBot With Dynamic User Agent
Google announced it is changing the user agent name of the current GoogleBot in December.

SEO: Google Announces New Ways to Hide Personal Activity, Including Incognito Mode in Maps
Google has announced three new ways for users to hide their personal activity while using Maps, YouTube, and Assistant.

SEO: Google: HTML Sitemaps Not Worthwhile For SEO Purposes
Google’s John Mueller said that HTML sitemaps are not worthwhile for SEO purposes.

Paid: Google Ads Lets Users Optimize Video Ads at the Campaign Level
Google Ads is letting advertisers set conversion actions at the campaign level for video ads.

Paid: Google: AdSense Auto Ads Easier & Improved
Google announced this morning that the AdSense auto ads are now easier to use and come with better controls to customise the ad experience for your users.

Paid: Microsoft betas for account hierarchies, sharing UET tags and remarketing lists across accounts now open to all
Microsoft Advertising announced several updates for manager accounts.

Paid: Google Shopping Ads With User-Generated Images In Product Reviews
Google Ads has added the ability for your to allow user-generated images in your product reviews. 

Paid: Microsoft Advertising will also deprecate accelerated delivery
Microsoft Advertising announced it will shut down the accelerated ad delivery option.

Paid: Google Shopping Updated With New Design, Price Tracking, Local Inventory, More
Google has upgraded Google Shopping with a redesign and several new features that make it easier for users to find what they’re looking for.

Related Article:

Local: You Can Now Edit Google Maps Business Listings When Unverified
Google announced that you can now make some edits to Google My Business listings as an unverified business owner within Google My Business.

Local: Google Reveals Small Business Search Trends for 2019
Google has released a new report with fresh data on how people are searching for small businesses in the United States.

Mobile: Google My Business Photos Support GIFs On Mobile
Google has been spotted displaying animated GIFs to Google My Business profiles and those on mobile looking at your local listing may see the GIFs.

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