Ignite Search Weekly Wrap – 8th August 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
There is no ‘fix’ if your website was hurt by this last Google update, Google says. But at least you know there was indeed a Google update that may have impacted your website in a good or bad way.
Bing launches new intelligent search features to help you make better buying decisions.
Google has given us an update on the big Google search algorithm update. It will take a few more days to fully roll out.
New markup from Schema.org including HowTo, QAPage and FAQPage can be used to potentially show your content in Google in a brand-new way. Google previewed this in Singapore a couple of weeks ago.
Do not confuse the Google search algorithm update with the update mentioned in the Google Search Console.
Company reportedly has been meeting with officials and developing prototype search apps that comply with Chinese censorship demands.
The new feature gives account owners more control over the security of their Google Ads accounts.
It will not be possible to use adsenseformobileapps.com or other controls to keep mobile Display ads from showing on all apps, including interstitial ads.
Google has released 3D Globe Mode on Google Maps desktop. Give it a spin!
Now you can see how well, or poorly, your Google My Business Posts are doing in search and Google Maps.
The new feature automatically groups consecutive positions you’ve held at the same organization into a single section.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Facebook Adding New Tools to Manage Your Time on Facebook and Instagram, Facebook API Updates, and other breaking social media news of the week!
Helpful Strategies, Tips & Tricks:
Contributor Marcus Miller outlines how to use 3 free tools that test page speed and work to turn your site into a lean, mean, speedy fighting machine.
Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here’s why the underdog search engine is worth another look.
With page speed playing an active role in how a web page ranks, contributor Maria Cieslak details how SEOs can maintain high rankings and happy users by optimizing fast performance factors.
SEO can boost the traffic to your site by paying closer attention to what your visitors want from you. It can help you create the content that your readers will enjoy while optimizing your pages to be as useful as possible.
AOL’s partnership with Bing affects your ad performance in Bing, whether you know it or not.
Contributor Jeff Baum looks at the benefits of the new Google Ads reporting and automation features.
If you’re a digital marketing agency who manages Google AdWords accounts for your clients, then you have probably heard of the recent announcement that the platform is undergoing some changes. Google AdWords will now be “Google Ads,” and there are some alterations that you and your clients should be cognizant of going forward.
Want your sales team to love you? Contributor Janet Miller recommends adding gate pages to indexed PDFs as a way to generate more leads and avoid lost lead and SEO opportunities.
Sometimes, we’re fearless with our writing and content. Other times … not so much. Nerves or a lack of confidence can keep you from publishing excellent work. This week, we’ve got three resources that will get more courage into your content.
Do you use Facebook Events to promote your event? Wondering how to use ads with your Facebook event? In this article, you’ll discover how to drive ticket sales to your event using Facebook ads.
Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads? To explore how Facebook Analytics can help marketers, I interview Andrew Foxwell.
Read Our Blog Post on: How to Pick an SEO Agency