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The Weekly Wrap

The Weekly Wrap – 4th July 2018

Ignite Search Weekly Wrap – 4th July 2018

100% Curated SEO/Online Marketing Goodness

Key Industry Updates:

SEO: Google clarifies the upcoming Speed Update only impacts the ‘slowest sites’

With Google’s Speed Update coming sometime this month, I asked Google’s John Mueller to clarify what he meant when he said the update will work at “more of a gradual scale.” In a recent webmaster hangout, he told participants that “the faster you can make your pages the more we can take that into account. And it’s not so much that it’s like it’s too slow or it’s faster.”

SEO:  Google Data Studio now gains 16 months of Search Analytics data

Google Data Studio, the custom data dashboard platform, now supports obtaining 16 months of Google Search Analytics data from the Google Search Console. This means Google Data Studio now has access to the same amount of data as the Search Analytics API and the new beta Search Console.

SEO: Google web spam report: Less than 1% of sites visited from search results are spammy

Google doubled down on removing unnatural links, reduced link spam by almost half.

Local Search: Google My Business Insights adds queries used to find your business

Google My Business is rolling out a new report in the Insights section of the console that is designed to show businesses how people are searching within Google Maps or Google Search to find your local listings. It is called the “queries used to find your business” report, and it shows the most popular queries for your business by unique users within a time frame.

Local Search: Google introduces Smart Campaigns for small businesses — the first new solution to launch under the Google Ads brand

The first new solution to debut under the new Google Ads brand is designed specifically for small businesses. Google announced the launch of Smart Campaigns on Wednesday.

Local Search: Google Insights report in Google My Business gets subjective attributes

Google My Business insights, the analytics package within the Google My Business dashboard, has added a new report for some businesses that plots what is called “subjective attributes.” Google is now plotting these subjective attributes for businesses to see in their insights report.

Paid Search: 5 things Google Ads can now do automatically

Google Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that every month brings new automated features, in addition to the manual features we’ve come to expect.

Paid Search: Bing Ads Automated Extensions — formerly Annotations — now have UI reporting and opt-out

Bing Ads has renamed Annotations, the set of artificial intelligence-powered ad extensions, as Automated Extensions. With the new name, Bing Ads is adding reporting on all Automated Extensions in the web user interface (UI) and the ability for advertisers to opt out of them.

Paid Search: Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification

After 18 and 22 years, respectively, the AdWords and DoubleClick brands will soon cease to be. Google is also introducing some new solutions that further the push toward simplifying its advertising offerings. There will now be three primary brands: Google Ads, Google Marketing Platform, and Google Ad Manager.

Social:Apps must now pass review process before getting access to Facebook’s Marketing API

In its latest updates to the app developer platform, Facebook is instituting new review processes for certain APIs, shutting down others.

Helpful Strategies, Tips & Tricks:

SEO: How to prioritize SEO tasks by impact

How do you know if the SEO and content changes you’re making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives.

SEO: The ultimate guide to bot herding and spider wrangling — Part 3

In this third and final instalment, contributor Stephan Spencer outlines common coding, mobile and localization issues and offers workarounds to make sure your code provides consistent cues.

SEO: Internal links: Link building’s secret sauce

Contributor Andrew Dennis explains why you shouldn’t overlook internal links on your site: They leverage link equity from external links and direct organic visitors to important, converting pages.

SEO: What Do SEOs Do When Google Removes Organic Search Traffic? – Whiteboard Friday

We rely pretty heavily on Google, but some of their decisions of late have made doing SEO more difficult than it used to be. Which organic opportunities have been taken away, and what are some potential solutions? This blog will cover a rather unsettling trend for SEO.

SEO: Why & How to Track Google Algorithm Updates

Google updates its search algorithm thousands of times a year. This blog post will outline ways in which you can track Google algorithm and its importance.

SEO: How to Get the Most out of Your Link Acquisition

As an SEO professional, there might not be a better feeling than seeing a backlink to your site published on a high authority website, particularly when that link is the result of your manual outreach efforts. This blog will discuss the SEO pillars to help you be better prepared to effectively earn links and drive search results.

Local Search: Conversion optimization: SMX advanced session recap

The “Conversion Optimization: Turning Quick Wins Into Winning Streaks” session at SMX Advanced focused on landing page and campaign optimization techniques for B2B, B2C, lead gen and more.

Local Search: Optimize for local SEO and drive more customers to your business

It is estimated that more than half the searches on Google are made with “local intent.” This means that one out of two people in Google is actually looking for local products or services when they search for something. So if you don’t get your local SEO right, you’re losing out on earning more customers for your business.

Local Search: How to Optimize Car Dealership Websites

Getting any local business to rank high on Google is becoming more and more difficult, but one of the most competitive — and complex — industries for local SEO are car dealerships. This blog will outline ways in which you can optimize your website.

Paid Search: The growing importance of remarketing audiences in Google paid search management

With the explosive growth of click share coming from remarketing audiences, it’s important to consider both incrementality and personalization when using audiences for paid search management.

Paid Search: How to create the perfect ad with audience targeting

Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad.

Read Our Blog Post on: Top 5 Elements that Impact Page Speed and How you can Adjust them to Speed up your Website

op 5 elements that impact page speed and how you can adjust them to speed up your website

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