The Weekly Wrap – 29th May 2019

IGNITE SEARCH WEEKLY WRAP –
29th MAY 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

 

SEO: The 6-Step Technical SEO Health Check
This article addresses six fundamental aspects of technical SEO that you should be looking at to improve your website’s performance and keep it effective and healthy.

SEO: How & Why Google’s Neural Matching Is Impacting Your Site
In this article, we explained Google’s neural matching algorithm and the impact it has on your website’s ability to rank.

SEO: Your new secret weapon for better and robust analytics
In this article, we discuss the top 5 things you can do with a new digital marketing analytics tool – Finteza.

SEO: How to Use Trending Topics to Build Links & Boost Traffic
Here are five ways to use trending topics to attract links and boost traffic to your website.

SEO: How to Optimize Your Paid Search Keyword List in 3 Steps
Here are 3 simple steps that will help you optimise your paid search keyword list. 

SEO: How to Build Links via Non-Traditional Email Outreach
In this post, we show you a non-traditional email outreach approach that can guarantee the highest response rate for each email you send.

SEO: What is the State of Links and Ranking in 2019?
In this article, we discuss the value of links in 2019 and how this will effect your website’s ranking in the search results page.

SEO: Your Next Website Redesign: 6 Trends to Embrace Now
Here are some some of the prevailing website redesign trends that are growing in popularity.

SEO: What Your Google Tag Manager Container Should Contain – Whiteboard Friday
This article explains how to set up your Google Tag Manager container in an effective manner.

SEO: Analyzing Google’s Desktop “People Also Search For” Box
In this post, we explain how to navigate through Google’s search features to map your query space, grow your keyword lists and build relevant content. 

Paid: The Big, Easy Cheat Sheet for Google Display Ads
A simple guide on everything you need to know about Google Display Ads, covering topics such as ad types, sizes, costs, targeting parameters and many more.

Paid: 3 PPC Techniques to Strengthen your Brand
In this article, we share 3 PPC techniques that will increase click-through-rates (CTRs) and strengthen your brand.

Paid: Paid Search Basics for Events
In this article, we share some basic targeting tactics and ad strategies that work well for event-based advertising which will set you up for success.

Content: Content goals: Links, keywords and conversions
This article focuses on the three main KPIs marketers need to consider with their content marketing — links, keywords and conversions.

Content: 10 Warning Signs You’re Creating Irrelevant Content
Here are 10 warning signs that it’s time to revamp your content strategy.

Content: In with the old: Smart ways to repurpose your content for maximum impact
In this article, we show you how to get more out of your existing content.

Content: The 5 Best Sources for Stock Photos for Ads
Here are five of the very best sources for advertising stock photos to create revenue-boosting ads that customers can’t help but stare at.

Content: Nine types of meta descriptions that win more clicks
Here are nine different ways you can approach meta description tags.

Here are 7 ‘share triggers’ that you can use to instantly make more shareable content.

Social: How to Target Your Best Audience with Reddit Advertising
In this article, we explain how advertisers will find a mix of new and familiar options to create effective marketing campaigns with Reddit.

Social: How to Write Facebook Ads That Sell
In this post, we discuss why ad copy matters when creating your Facebook Ads.

Social: How to Reach Local Customers Using Facebook Video Ads
In this article, you’ll discover how to use Facebook video ads to reach customers in your area.

Social: 3 Types of Social Video That Work for Any Business
In this article, you’ll discover three types of video that work for any business on IGTV, Twitter, and LinkedIn.

Local: Boosting Local SEO with Google My Business [PODCAST]
In this post, we discuss how you can get ahead in your local SEO with Google My Business.

Local: Uncover How You Stack Up in The Local Search Landscape
In this article, we explain how to carve out a local search strategy that works for you and your data.

 

KEY INDUSTRY UPDATES:

 

SEO: Yoast SEO 11.3 lets you add an image of a person to its structured data graph
In its update notes, Yoast reminds us that sites below WordPress 5.2 may no longer be supported.

SEO: Goodbye to average position on Google SERPs
Google announced that in September they will no longer display the “Average Position” metric in Google Ads.

SEO: Google Mobile Search Video Box Shows Large & Small Video Thumbnails
Google is now showing a video box in the mobile search results that highlights a large video at the top with two smaller video thumbnails below that video. 

SEO: Google Already Penalizing Favicons In Search
Google is penalising sites with favicons that were against Google’s guidelines.

SEO: Google To Index New Web Sites Using Mobile-First Indexing By Default
Google announced starting July 1, 2019 they will begin to index new web sites, not yet discovered by Google, using mobile-first indexing by default.

SEO: Google Displays an Unusual SERP With 30 Results
Google was recently spotted displaying a strange search results page with 30 organic listings.

SEO: Google AdSense Ads Not Displaying – Widespread Complaints
Over the long Memorial Day weekend, Google’s Adsense team has not been responding to hundreds of complaints and issues.

SEO: Google To Produce More Q&A SEO Videos #AskGoogleWebmasters
Google’s John Mueller said he will be creating more Q&A videos around SEO and webmaster related questions with Google search.

SEO: Google Fixed The Indexing Issue Again & Again

Google has confirmed they have fixed the indexing issue that started on Thursday 3rd of May 2019.

Related Articles:


SEO: Google’s Disavow Tool Doesn’t Work With Search Console Domain Properties
Google’s disavow links tool apparently doesn’t work with the new domain properties in Search Console.

SEO: Google Search Console Speed Report Will Be Slow To Come
Google announced they are beta testing Google Search Consoles’s new speed report. 

SEO: Google: Two Web Sites Out Of One Won’t Result In Twice As Much Visibility
Google’s John Mueller said that if you think it is a good idea to take your web site and break it up into two different web sites, you might want to reconsider. 

SEO: Google SEO Myth Busting Video On GoogleBot
Google’s Martin Splitt releases a new video on GoogleBot and how they operate.

SEO: Google Search Console Won’t Be Impacted By The Latest Indexing Bug
Google’s Gary Illyes said he does not expect data loss in Google Search Console as a result of this issue.

SEO: Google Algorithm Updates & Data Refreshes Are Different Systems
Google’s John Mueller said Google Algorithm Updates and Data Refreshes are two separate systems, changing one doesn’t always all other systems will change.

SEO: Google’s URL Parameter Tool Does Not Remove URLs From Search Results
Google’s John Mueller cleared up a misconception about the URL parameter tool in Search Console, saying it doesn’t actually remove URLs.

SEO: Bing Explains How To Submit URLs Via API
Bing posted a step-by-step guide on Bing’s Adpative URL submission API.

Social: LinkedIn Says They Got Hit By A Google Algorithm Update In February 2017
LinkedIn’s SEO department shared at SMX London that they did indeed get hit by the update and how they recovered.

Social: Twitter Experiments With Showing Users More Ads
Twitter is displaying more sponsored posts in users’ feeds in an experiment that tests how often ads are shown.

Mobile: A new look for Google Search
Google unveils a fresh new visual update in the mobile search results page to better guide you through the information available on the web. 

Local: Google moves hotel pricing chart into the SERP
Google is starting to show hotel price charts in search results.

Local: Google Map Pins With Your Company Logo
Google is testing using company logos as map pins in Google Maps.

Local: Google Adds Ability to Order Food Directly From Search Results
Google is rolling out a new ability to Search, Maps, and Assistant that allows users to order from local restaurants.

Local: Google Shows Green Map Pins For Local Pack Ads
Google showing green map pins in the local pack map for Google local pack ads.

Local: Google Tests Renaming Posts To Updates
Google renames the Google Posts section in the local knowledge panel from “Posts” to “Updates”.

 

Read Our Blog Posts:

The Top 5 Reasons Why Your Rankings May Have Dropped

The top 5 reasons why your rankings have dropped - ignite search blog image header

Your Guide To Everything You Need To Know About Conversion Rates

you guide to everything you need to know about conversion rates - ignite search blog header

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