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The Weekly Wrap – 29th August 2018

Ignite Search Weekly Wrap – 29th August 2018

100% Curated SEO/Online Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: Why websites should be using HSTS to improve security and SEO

If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience.

SEO: Flying close to the sun: SEO tactics that may get you burned

The temptation to take the “quick and easy” route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or gray-hat might sound good initially, but in the end, like Icarus, may get you burned.

SEO: This SEO nerd says its OK to ask for links

Contributor Andrew Dennis shares recent tweets made by Google public Search Liaison Danny Sullivan and looks at how they’ve helped SEOs get a better understanding of what’s OK when it comes to link building.

SEO: When migrating from HTTP to HTTPS, Google says to use 301 redirects

Don’t get fancy with your HTTPS site migration. Keep it simple and consistent, and use 301 redirects, says Google.

Local Search: How to manage multiple GMB listings for service area businesses

Contributor Brian Smith offers insights on how service area businesses can use GMB’s bulk syndication service to increase their visibility and decrease their CPA.

Content: 30 Experts Identify Biggest Mistakes in Content Marketing

In this post some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement.

Content: 5 Tools to Help Your Content Marketing Team Be Better

No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. But what makes a team exceptional? It is all in how you grow it. Here are five tools and a few tips to help in those efforts.

Social: Useful Tools to Analyze Your Twitter Marketing and Content

When was the last time you analyzed your Twitter marketing? Looking for tools that can help you get a grip on your audience and Twitter content?

In this article, you’ll learn how to analyze Twitter audience makeup and engagement data to deliver the types of content your audience values most.

Social: How to Create an Effective Facebook Ad Retargeting Funnel

Want to improve your Facebook retargeting campaigns? Wondering how to build a Facebook ad funnel that saves you time and effort? In this article, you’ll discover how to build a Facebook ad funnel that retargets users with multiple ads over a substantial time period.

Key Industry Updates:

SEO: ‘Bing spotlight’ offers a news hub for information on evolving stories, powered by AI and human editors

Bing is tackling news with a new feature that showcases a timeline of how a story has evolved, different perspectives from news sources and related social media posts on a topic.

SEO: Google Search Console query reports now exclude ‘anonymous query’ data from chart totals

When applying a query filter to reporting in Google Search Console, anonymous queries will be removed from click and impression totals.

SEO: Users spot redesigned Google Image search results design

Did you see the new white preview boxes for Google Image Search? Google may be preparing to launch a new design for image search.

SEO: Google to automatically verify your Google Search Console account if you are the property’s owner in Google Analytics

Google is opening up Google Search Console automatically, so countless webmasters and site owners will have more access to data and important website alerts.

SEO: Google Search Console Reports Removes Anonymous Queries

Google just posted on their data anomalies page that they have removed what they call “anonymous query.”

SEO: Google Search Algorithm Update Starting On August 22

There is new chatter and signals that there may be a Google search algorithm update starting around Wednesday, August 22nd and continuing throughout today.

Paid Search: Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads

Ad strength will be visible when advertisers create responsive search ads as well as in a new column in the web interface.

Local Search: Google adds new ‘veteran-led’ attribute to Google My Business profile

It becomes the second business owner identity attribute, following ‘women-led’ in March.

Social: Twitter API Changes and LinkedIn Groups Relaunching

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore Twitter API changes and LinkedIn Groups relaunching. Our special guests include Madalyn Sklar and Michael Stelzner.

Read Our Blog Post on: Uploading to YouTube: A Beginners Guide

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