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The Weekly Wrap – 20th November 2019




SEO: 2019 Google core algorithm updates: Lessons and tips to future-proof your SEO
Here are 3 things to consider from the 2019 Google core algorithm updates (announced in March, June, and September) to help you future-proof your SEO.

SEO: 8 Tried & Tested Tips for Improving SEO & Developer Relations
Here are 8 ways to work more harmoniously with your development teams. 

SEO: A framework for SEO success with structured data
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility.

SEO: Rand Fishkin on optimizing for and against Google
Rand Fishkin discussed how Google is entering new markets and what brands can do to insulate themselves.

SEO: Here’s Why Inclusive Web Design with SEO Wins 2020
In this article, you’ll learn how inclusive design with SEO creates new opportunities for digital marketers and web designers seeking a competitive edge in search engines.

SEO: Former Googler: Often Someone Assumed Google Took Action But Didn’t Really In That Way
Former Googler, Matt Cutts clarified an alleged action from Google 10 years ago.  

SEO: 11 Deadly SEO mistakes to avoid in 2020
Here are some of the most deadly SEO mistakes that you must avoid in 2020. 

SEO: Tired of manually checking for Google Merchant Center disapprovals? This script has you covered
Here is a script will send you emails you when the percentage of disapproved products in your feed has exceeded the limit you’ve set it, saving you the time and tediousness of manually vetting the Google Merchant Center.

SEO: SEM vs. SEO vs. PPC Defined: What’s the Difference?
In this article, you’ll learn the differences and similarities in key digital marketing terms like SEO, PPC, and SEM, and how the tactics work together in a well-rounded strategy.

SEO: Why Your Thank You Page Is Costing You Money (& How to Fix It)
Here’s how to implement micro-commitments and a yes ladder on your Thank You page to better nurture and convert leads to your core offer.

SEO: The Top 7 Things You Must Know About Google’s BERT Update
In this article, you’ll discover the seven most important takeaways from Google’s BERT update for content marketers 

SEO: What to Do About BERT & Google’s Recent Local Algorithm Update
In this article, you’ll learn about two of Google’s algorithm updates took place in the past two weeks: BERT and Possum, a local algorithm update and how you should respond to them.

SEO: 9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro
In this article, you’ll find 9 custom report templates to help you communicate the value of your SEO efforts to your clients.

Paid: 4 Ways Automation Can Supercharge Your Holiday PPC Campaigns
Here are four ways you can start to protect your holiday campaigns with automation layering.

Paid: How to use new Google Ads Combined Audiences
In this article, you’ll learn how to combine affinity, in-market, retargeting and other audiences to create personas for Search targeting in Google Ads.

Paid: Four steps to create an engagement-based conversion channel
In this article, you’ll learn how to create an engagement-based conversion strategy to convert site visitors.

Paid: How to Use Facebook Ads to Promote Your Content
In this article, you’ll find a step-by-step guide on how to create Facebook ad campaigns to promote your content.

Paid: Google Policy Ad Disapprovals: A Story of False Flags
A how-to guide if your search ads are constantly flagged for policy disapprovals, even if they are not infringing upon any policies.

Social: 6 of the Best YouTube & Video Optimization Tools to Boost Your Views
Here are six great YouTube and video optimisation tools that can help you boost your views.

Social: The Ultimate Guide to Social Listening
This seven-step guide will help you craft a social listening strategy and set up a workflow that works for you.

Social: 11 Ways to Improve Your Facebook Video Ad with a Killer Hook
Here are 11 ways to make your Facebook video ad unmissable with an impressive hook, including starting with blurry images, skipping sound, and more.

Social: How to Use Instagram Hashtags for Business: A Guide for Marketers
In this article, you’ll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts.

Social: Facebook Ads Strategy: A New Approach for a Competitive Marketplace
In this article, you’ll discover how Facebook ads have changed over the last few years and find tips to help you change your strategies to keep up.

Social: How to Create an Instagram Content Strategy With User-Generated Content
In this article, you’ll learn how to develop a customer-centered user-generated Instagram content strategy.

Local: Local business study finds 0% of site traffic coming from email, paid media
Here are some interesting findings from the ‘Google Analytics for Local Businesses Study.’ 

Local: Google Local Update (Bedlam Update) Related To Relevancy Not Proximity
Joy Hawkins suggested that the Google Local Update, were largely related to relevance, not proximity.

Local: 4 Tips to Boost Your Google My Business Profile
Here are 4 major points to consider when boosting your GMB presence.

Mobile: Rich answers in Google mobile search more than doubled since 2018, study finds
In this article, we discuss Perficient Digital’s findings regarding rich answers in Google’s mobile search queries.


SEO: Google brings audio news aggregation to smart speakers, phones
Google has launched what it calls “Your News Update,” an audio news feed that you access through the Google Assistant. 

SEO: Google testing car rental comparison ad unit in search results
Google is testing a sponsored widget for car rentals in the search results.

SEO: DuckDuckGo Smarter Encryption Enforces HTTPS Routing
DuckDuckGo announced Smarter Encryption, an effort to restrict users to HTTPS connections.

SEO: Google: We Do Not Penalize Sites Using Old School HTML & Tables
Google’s John Mueller said that Google does not penalise sites using old school HTML, like old table designs or invalid HTML.

SEO: Hey; Bing Has Been Doing The BERT Thing Since April
Bing announced they have been using BERT since April 2019, and have applied this model to every Bing search query on a global scale 

Related Articles:

SEO: Google: GoogleBot Won’t Request Google Analytics & Many Other Ad Scripts When Crawling
Google’s Martin Splitt said that Google won’t request Google Analytics and many other ad scripts when crawling your site. 

SEO: Google Warns Of Chrome Mixed Content Change & Impact On Rankings?
Google said that Chrome is making changes to how it handles mixed content and you should be on top of it for your users.

SEO: Google Video Structured Data Help Document Gets A Big Update
Google’s Lizzi Harvey announced that the video structured data document got a ‘big refresh.’

SEO: Google Answers November Update Question
Google’s John Mueller offered advice what to areas to focus in response to Google’s BERT algorithm update.

Related Articles: 

SEO: Google: Third-Party Data Can Be Skewed In Unexpected Ways
Google’s John Mueller said he would use third-party data as they’re always skewed in unexpected ways and suggested using your actual data instead.

SEO: Google: Search Console Team Working On “New Email Stuff”
Google Search Console’s Daniel Waisberg said that they are currently working on some email related stuff at the SMX East.

SEO: John Mueller Answers About Structured Data and Rankings
Google’s John Mueller said that Google uses structured data information to better understand the entities on a page.

SEO: Google: Malware Reviews Go Faster Than Hacked Content Reviews
Google’s John Mueller said that said that generally Google is quicker at processing malware reviews than hacked content reviews

SEO: Google: Median Time For GoogleBot To Render Is 5 Seconds
Google’s Martin Splitt announced at the Chrome Dev Summit 2019 that the median time for GoogleBot to render is 5 seconds – even the 90th percentile is done in minutes.

SEO: Another Google Webmaster YouTube Series: Search Console Training
Daniel Waisberg, Search Advocate at Google who works with the Search Console team, announced a new YouTube series on the Google Webmaster channel named Search Console Training. 

SEO: Google Update Response Falls Short of Expectations
Google confirms update. Says it’s like other updates. But publishers feel differently about it.

Related Articles:

SEO: SEO myths busted by an ex-Googler
Here are the 10 most SEO myths, busted by former longtime Google Search employee and SEO expert.

Paid: How to use new Google Ads Combined Audiences
Google Ads has started rolling out “and” logic to enable advertisers to build layered audiences for Search. 

Paid: Redesigned Microsoft Advertising Editor now available
The latest version of Microsoft Advertising Editor has an updated look and some new features designed to make it easier to use.

Paid: Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns
Advertisers are seeing combined audience targeting for search campaigns in their Google Ads accounts.

Paid: Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote
Microsoft Advertising’s Christi Olson said that Microsoft’s goal is to help retailers become more competitive and deliver more engaging customer experiences that unlock new revenue and fuel future growth.

Local: Google Maps is Adding Local Recommendations in ‘For You’ Tab
Google Maps is piloting a new feature which sees its Local Guides providing recommendations to users.

Related Articles: 

Local: Google My Business Listings Disappear – It’s A Bug
Google My Business listing area under the ‘Manage Locations’ tab (which is the default page most go to when they login) – you won’t see any listings.

Mobile: Google Ads New Release: Ad Groups for App Campaigns
Ad groups are now available within Google App campaigns, along with expanded headline and description fields.

Read Our Blog Post:

mozcon 2019 rob bucci local search analytics feature image

MozCon 2019: Rob Bucci – Local Market Analytics: The Challenges and Opportunities.

Check Out Our EduTuesday Video:

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EduTuesday: BERT SEO Update: The One Thing You Need To Do To Stay Ahead

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