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The Weekly Wrap – 20th February 2019

IGNITE SEARCH WEEKLY WRAP – 20TH FEBRUARY 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

SEO: Crawl-First SEO: A 12-Step Guide to Follow Before Crawling
Crawl-first SEO focuses on two of the main parts of the search engine infrastructure: crawling and indexing.

SEO: Build a Search Intent Dashboard to Unlock Better Opportunities
How to transfer keyword data into a Power BI dashboard and discover new insights more efficiently.

SEO: Using Google Search Console to manage ‘search enhancement’ validation errors and employing the API
Tips on the most productive uses of the GSC API.

SEO: Detecting Link Manipulation and Spam with Domain Authority
An outline of some myriad surprising methodologies to detect spam.

SEO: The Latest Google Search Console Updates: What You Need to Know
A guide to adapt to the lastest Google Search Console.

SEO: New Google UX Playbook Leaked – Autos
Four Areas to Improve UX and Sales

SEO: What Is Rank Transition & What Does It Mean for SEO?
A guide to everything you need to know about rank transitions

Paid Search: How to Streamline Reporting with Google Tag Manager & Google Analytics
A walk you through how to use Google Tag Manager and Google Analytics to improve your paid channel performance reporting in four steps.

Paid Search: How Google Ads is fighting click fraud
In this article we will look at some common types of click fraud.

Paid Search: 5 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization
Turn more ad clicks into conversions with these 5 elements of a perfect post-click experience.

Paid Search: Using automation to boost PPC performance
Learn how the power of automation to succeed in the fast-paced world of PPC.

Paid Search: Here’s how to use advanced audience tactics in Google and Bing
A variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance.

Paid Search: Google Ads 2019: What to look out for
A guide to enhance your Google Ad’s campaign based on recent Google updates.

Local: 6 things you need to know about Google’s change for service area businesses
If you’re a service business, don’t try to add it back. Here’s why.

Content Marketing: 7 Great Instagram Scheduling Tools for 2019
Ever since Instagram opened its API to developers in its partner program, third-party apps allow you to schedule Instagram posts.

Social: 3 Instagram Marketing Mistakes and How to Fix Them
In this article, we asked some of today’s top Instagram marketers to share common mistakes they see and how to avoid them.

Social: Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data]
A comparison between a conversion campaign to send leads to landing pages and a lead generation campaign to conver leads within Facebook.

Social: 6 Things Marketers Should Know About Facebook’s App Integrations
Here are six key things every marketer should know about Facebook’s announcement.

Social: How to Get Leads With Facebook Messenger Ads
In this article, you’ll discover how to create Messenger ad campaigns that will generate new leads for your business.

Social: 3 Tips for Optimizing YouTube Ad Placements
3 tips to keep in mind when selecting better video campaign placements in Google Ads.

Mobile: Study Shows AMP Can Lead to Increase in Organic Search Traffic
The study examines the performance of 26 web domains and more than 9-million AMP pages.

KEY INDUSTRY UPDATES:

SEO: Google Explains How it Weeds Out Disinformation in Search Results
Google published a 30-page white paper with details about how the company fights disinformation in Search, News, and YouTube.

SEO: Google Opens Up .Dev Domain Name Registry to Everyone
For the first time, Google is letting anyone register a domain using its .dev extension.

SEO: New Features Possibly Coming to Google Search Console
Some unannounced features by digging through Google Search Console’s JavaScript code.

SEO: Google: Don’t Worry About Malicious Backlinks, We Ignore Them
Google’s John Mueller says site owners shouldn’t worry about negative SEO attacks that involve malicious backlinks.

SEO: Bug with Ad Preview and Diagnosis Tool showing ad scores and more data
The Google ad diagnosis tool is currently down after showing data it should not have been showing. Google is investigating the issue.

SEO: Google Discover Feed Data Coming To Google Search Console Performance Report? 
Google leaked by accident that they may be showing this data soon.

SEO: Google drops mobile app properties from GSC, reminds site owners to remove G+ integrations
Google giveth, and Google taketh away — or moveth. And the search giant is emailing Search Console users about these upcoming changes.

SEO: Google may use different ranking weights for YMYL-type queries
Google has confirmed that for YMYL, your money, your life, queries they will give more weight in their ranking algorithm to factors around expertise, authoritativeness, or trustworthiness.

SEO: Google’s John Mueller Explains Why Expired Product Pages May Become Soft 404s
Google’s John Mueller addressed an issue some site owners might run into where expired product pages are reported as soft 404s.

SEO: Google: Don’t Break The Rules Even If Competitors Are
Google’s John Mueller at least twice this week had to respond on Twitter suggesting that SEOs do not break the rules.

SEO: Google Auto Complete Suggestions Design Change
Google auto suggest or auto complete might be testing a design change.

Paid Search: Bing Ads Improves Search Term Reporting
Bing Ads has improved search terms reporting with more data and the ability to track more campaigns.

Paid Search: Marketers can now view Shopping Campaigns in Bing Ads search terms reporting
The updated reporting grid also includes an Added/Excluded keywords column.

Paid Search: Product card buttons pop up on desktop search
Google Shopping product panel adds for “details”, “reviews” and “stores” options.

Paid Search: Google tests ads in Assistant results
Google appears to be testing the delivery of ads in Google Assistant results.

Local: EU copyright directive poised to become law, includes licensing fees for search engines
Controversial ‘link tax’ and content filtering provisions part of the final language of the Directive.

Local: Google enables ‘join waitlist’ for restaurants
Google has added a “join waitlist” button to selected local restaurant profile pages.

Social: New Way To Submit Questions For Google Webmaster Office Hours Hangouts
Google’s John Mueller said they are now trying the YouTube communities where you can post questions and thumbs up those questions directly within the scheduled YouTube Live video.

Social: LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator
LinkedIn will now let sales reps share the lead and account lists they create with team members.

Social: YouTube Updates its Strike System for Community Guideline Violations
YouTube is making changes to how it gives strikes to users who violate the community guidelines.

Mobile: Google rolls out ‘interpreter mode’ for Home and smart displays
Google Translate is now rolling out Google Home devices.

Mobile: Google News Search Related Coverage Expandable Snippet Carousel
A new form of snippet feature in the Google News mobile search results.

Read Our Blog Post on: Top 5 SEO WordPress Plugins That Will Improve Your Search Engine Traffic – 18th February 2019
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