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The Weekly Wrap – 18th October 2017

Ignite Search Weekly Wrap – 18th October 2017

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100% Curated SEO/Online Marketing Goodness

Key Industry Updates: 

SEO: Google Tests New Desktop Sitelinks Format

Google seems to be testing a new look and user interface for the sitelinks in the Google search results snippets. I had two different people from India send me screen shots on Twitter, including @V_VipinYadav and @himani_kankaria. The new look shows the sitelinks lined up vertically instead of them in a side by side grid format.

Paid Search: AdWords rolls out new interface to all advertisers

Google has announced that the new AdWords interface is now available to all advertisers. The new “experience” was unveiled last year, followed by a rollout over several months, from August of last year until the present. Along with new features for data visualization, the overhaul enhances load speed of account data up to 20 percent, according to Google. New reports and controls built into the updated experience have also been highlighted periodically by AdWords on their blog over the past several months.

Paid Search: Bing Ads launches Multi-Linking for multiple-account management

Starting today, Bing Ads is rolling out a more streamlined and intuitive mechanism called “Multi-Linking” for linking one account to another. The new system allows advertisers to link accounts without having to classify itself as an agency, as advertisers had to do previously. In addition, accounts can have up to five managing entities, and billing responsibility can also be moved between entities with no pausing of the account necessary.

Paid Search: Google AdWords New Days To Conversion Report

Last week, Google quietly announced on Google+ a new feature to help advertisers understand the time it takes for their customers to convert after they click on their ads. Google wrote “we’re introducing “Days to conversion” reporting to help you see the time between ad clicks and conversions.” So this report lets you get a quick snapshot on how long it takes for your customers to convert.

Paid Search: New Google AdWords Design & Features Now Available To All

Google announced last week that the new AdWords interface, after years and years of testing and incremental rollouts is now available to all advertisers. On Wednesday night, Google said “starting today, the new AdWords experience is available to all advertisers.” We’ve covered the new AdWords interface dozens of times, so there is not much for me to add, outside of that it is now available for all advertisers. There is not set time for when Google will sunset the old AdWords interface.

Forum discussion at Google+.

Paid Search: Bing Ads launches Multi-Linking for multiple-account management

Starting today, Bing Ads is rolling out a more streamlined and intuitive mechanism called “Multi-Linking” for linking one account to another. The new system allows advertisers to link accounts without having to classify itself as an agency, as advertisers had to do previously. In addition, accounts can have up to five managing entities, and billing responsibility can also be moved between entities with no pausing of the account necessary.

Local: Google Posts can now be automated with new API support

Google has updated the Google My Business API to add some support for creating and editing Google Posts. Google Posts is a feature that allows people and businesses to create content directly on Google that can appear highly ranked in Google search results for their names. In version 4.0 of the API, Google noted that “you can now create Posts on Google directly through the API.” The changelog include a bunch of other features, but the Google Posts is the most notable.

Video: Google’s YouTube Ads Upgraded With Location Extensions and Store Visits Measurement

Google AdWords has upgraded YouTube ads with location extensions and the ability to measure in-store visits. According to eMarketer a whopping 90% of global sales will happen in a physical store this year, making store visits measurement all the more pertinent for the upcoming holiday season. As you may know, both location extensions and store visits measurement have been available for search ads since 2014.

Social: Snapchat Context Cards, Facebook VR Updates, Twitter Bookmarking

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook VR updates, Twitter bookmarking with Madalyn Sklar, Snapchat context cards with Jeff Sieh, and more breaking social media marketing news of the week!

Helpful Strategies, Tips & Tricks:

SEO: Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday

Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals.

SEO: How to Optimize for Landing Page Success

You want to optimize your landing pages so they rank successfully. Doing so is an essential goal – but it’s also a lot more complicated than it sounds. We’ve spent countless hours thinking of ways to offer you SEO reports that allow you to approach landing page optimization with methodical precision.

SEO: 3 Quick SEO Wins Lurking Inside Google Analytics

SEO doesn’t have to be difficult. In fact, it’s better if it isn’t. Smart people tend to overcomplicate things. Especially when the rules of the game are opaque. Thankfully, the end game is still the same. The day-to-day tactical stuff might change. But the objectives are still intact. The underlying principles haven’t evolved. So keep it simple. Stop with the pivot tables and algorithm-chasing. Instead, spend more time on what works. There are already SEO wins sitting in plain sight. You just need to know where to look.

SEO: How to Improve Page Speed for More Traffic & Conversions

Page speed is a critical factor in digital marketing today. Unfortunately, most websites perform poorly when it comes to page speed. and that has a direct negative impact on their revenue. There is an almost infinite number of things we can spend our days doing as digital marketers, and there’s never enough time to do them all. As a result, some things get pushed to the back burner.

Paid Search: 4 Reasons Why You Should Get AdWords Certified

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Why? Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. But, since Google is the most popular search network on the web right now, they need to use it. Google is the best place for brands to buy ads for their target keywords. And these brands are out there, searching through thousands of PPC agencies that specialize in AdWords services and can help them out.

Content: 45 Content Marketing Best Practices That Are Actually Myths

Even though content marketing isn’t exactly new anymore, there are still a lot of misconceptions surrounding the best practices for this industry and just exactly what content marketing is. I want to take each of these content marketing myths on and bust them. Everything from the fact that content marketing is only about blogging to whether or not it’s too expensive to examining whether or not video is too costly to produce a return on investment.

Tools: 13 Presentation Tools That Will Keep Your Audience Engaged

The difference between delivering a good presentation and a great presentation at an SEO or digital marketing conference or another type of event often comes down to which tools you use. The right tools can help you interact with your audience, keep your listeners interested, and avoid resorting to using boring bullet points on every slide. To save you some time, here’s a round-up of 13 of the best presentation tools that will help keep your audience engaged.

Social: 4 Facebook Algorithm Hacks to Bring Your Reach Back from the Dead

Facebook’s growth has been nothing short of incredible. They recently hit more than two billion monthly active users, and that number is continually growing. It’s the most popular, most used social media platform out there. Which means it’s no wonder that it’s home to more than 2.5 million advertisers and 50 million small business pages. But with those large numbers come dangerous impacts on organic-based traffic on Facebook.

Read Our Blog Post On AMP & Why Its Important For A Website 

Do you need AMP- Here’s Why It’s Important for a Website

Video: English Google Webmaster Central office-hours hangout – 17th October 2017

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