Ignite Search Weekly Wrap – 12th September 2018
100% Curated SEO/Online Marketing Goodness
Helpful Strategies, Tips & Tricks:
Use expert opinions in content so when you build it, the links will come.
Here’s a breakdown of Google’s PageSpeed Insight Rules and best practice advice on optimizing web pages for greater speed performance. Because the need for speed never stops.
Was your site affected by the recent core algorithm update? Here’s a look at the changes made to local and small business sites after the update.
Do you use multiple social media pixels and tracking tools on your website? Want an easy way to install and manage those code snippets without waiting on a technical pro? In this article, you’ll learn how to use Google Tag Manager to quickly add social media pixels and tracking scripts to your blog or website.
There’s a good chance that the three tools I will be discussing today are going to make managing your Google Ads campaigns much, much easier, improving your results along the way. Let’s begin.
With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding.
Not getting anyone to respond to your link outreach emails? Here’s a look at why they may be failing and what you can do to improve your open rates and ultimately your link counts.
Here are 15 ideas that could provide substantial lift in your conversion rate.
There’s one distribution channel that marketing teams frequently miss. Wondering what it is? Read this article.
Want to grow your audience with Instagram Live? Looking for tips on creating Instagram Live videos? To explore how to create and repurpose Instagram Live videos, I interview Todd Bergin.
Do you want more people to read your blog? Have you considered using dynamic Facebook ads to promote your content? In this article, you’ll discover how to set up a product catalog of blog posts you can automatically promote with a Facebook dynamic ads campaign.
Key Industry Updates:
Using dataset schema, you can mark up your data to get it included in the new Google Dataset Search engine.
Chrome 69, Google’s latest browser version, also removes the green label for HTTPS URLs.
Google has confirmed again that manual actions, human-driven search penalties, can expire over time.
The only exception here: Make sure not to mark up those copied reviews with review structured data and schema. That would be against Google’s guidelines.
Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.
Advertisers upload their assets and leave the ad creation to Google’s algorithms.
Updates include the ability to add or exclude search queries from the Overview tab.
The landing page report is one of three reports available for dynamic ad targets in the Google Ads interface.
Advertisers will be able to create and manage Dynamic Ad campaigns and track how they are performing using LinkedIn’s ad management tool.
We’re excited to introduce the new LinkedIn Groups experience today! With your feedback in mind, we’ve rebuilt Groups from the ground up, making them available right in the main LinkedIn website and app.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Watch Updates, Facebook Creator Studio releasing globally, and IGTV growth. Our special guests include Owen Video and Jeff Sieh.
Advertisers are getting a more complete view of where their ads may be placed before a campaign, as well as more thorough publisher delivery reports.
Read Our Blog Post on: Joomla vs WordPress: Which CMS is The Best For You