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The Weekly Wrap

The Weekly Wrap – 12th September 2018

Ignite Search Weekly Wrap – 12th September 2018

100% Curated SEO/Online Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: Here’s how to ‘expertly’ hit a link-building home run

Use expert opinions in content so when you build it, the links will come.

SEO: Double down on speed optimization with these 9 advanced tips

Here’s a breakdown of Google’s PageSpeed Insight Rules and best practice advice on optimizing web pages for greater speed performance. Because the need for speed never stops.

SEO: 6 ways the August core algorithm update impacted local business

Was your site affected by the recent core algorithm update? Here’s a look at the changes made to local and small business sites after the update.

SEO: How to Easily Install Tracking Pixels on Your Website With Google Tag Manager

Do you use multiple social media pixels and tracking tools on your website? Want an easy way to install and manage those code snippets without waiting on a technical pro? In this article, you’ll learn how to use Google Tag Manager to quickly add social media pixels and tracking scripts to your blog or website.

Paid Search: 3 Incredibly Useful Google Ads Features You’re Probably Not Using

There’s a good chance that the three tools I will be discussing today are going to make managing your Google Ads campaigns much, much easier, improving your results along the way. Let’s begin.

Paid Search: Avoid the 8 most common pitfalls of automated bidding

With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding.

Conversion: Why isn’t my fabulous content attracting quality links?

Not getting anyone to respond to your link outreach emails? Here’s a look at why they may be failing and what you can do to improve your open rates and ultimately your link counts.

Conversions: 15 Ways to Get More Conversions, Starting Today

Here are 15 ideas that could provide substantial lift in your conversion rate.

Content: The Best Content Distribution Channel You’re Overlooking

There’s one distribution channel that marketing teams frequently miss. Wondering what it is? Read this article.

Social: Instagram Live: How to Create and Repurpose Live Content

Want to grow your audience with Instagram Live? Looking for tips on creating Instagram Live videos? To explore how to create and repurpose Instagram Live videos, I interview Todd Bergin.

Social: How to Promote Your Blog Posts With Facebook Dynamic Ads

Do you want more people to read your blog? Have you considered using dynamic Facebook ads to promote your content? In this article, you’ll discover how to set up a product catalog of blog posts you can automatically promote with a Facebook dynamic ads campaign.

Key Industry Updates:

SEO: Google Dataset Search: A new search service to find data from sciences, government, some news organizations

Using dataset schema, you can mark up your data to get it included in the new Google Dataset Search engine.

SEO: Google Chrome now shows search result answers in the omnibox by default

Chrome 69, Google’s latest browser version, also removes the green label for HTTPS URLs.

SEO: After Google manual actions expire, algorithms may handle some of those site penalties

Google has confirmed again that manual actions, human-driven search penalties, can expire over time.

SEO: Google gives thumbs-up on placing your local reviews from Yelp, Google Maps and others on your own website

The only exception here: Make sure not to mark up those copied reviews with review structured data and schema. That would be against Google’s guidelines.

Paid Search: Google’s exact match close variants expand again: Now include same meaning variations

Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.

Paid Search: Google responsive display ads roll out as new default display format

Advertisers upload their assets and leave the ad creation to Google’s algorithms.

Paid Search: Bing Ads enhances Overview tab, makes it easier to save, share reports

Updates include the ability to add or exclude search queries from the Overview tab.

Paid Search: Google now shows dynamic search ad performance aggregated by landing page

The landing page report is one of three reports available for dynamic ad targets in the Google Ads interface.

Social: LinkedIn brings Dynamic Ads into Campaign Manager platform

Advertisers will be able to create and manage Dynamic Ad campaigns and track how they are performing using LinkedIn’s ad management tool.

Social: Unveiling a New LinkedIn Groups Experience: A Shared Space to Build Your Professional Communities

We’re excited to introduce the new LinkedIn Groups experience today! With your feedback in mind, we’ve rebuilt Groups from the ground up, making them available right in the main LinkedIn website and app.

Social: Facebook Watch Releases Globally

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Watch Updates, Facebook Creator Studio releasing globally, and IGTV growth. Our special guests include Owen Video and Jeff Sieh.

Social: Facebook advertisers can now manage where Instant Article, in-stream video ads appear

Advertisers are getting a more complete view of where their ads may be placed before a campaign, as well as more thorough publisher delivery reports.

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