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Harnessing AI for your Marketing

ChatGPT is the new buzzword for all things digital, but AI has been around for years helping businesses maximise their marketing offerings to their customers. These tools are incredibly powerful ways of generating content, analysing customer activity and providing market insights, letting you maximise your ROI. 

Ignite Search has got 4 great tips to get you started on your business’ AI journey.

Create prompt ideas for your content

By leveraging machine learning algorithms to analyse user behaviour in large amounts of data, AI tools are able to generate new and unique ideas that are relevant to your customers. These ideas are based on real world content and search histories, meaning the ideas generated will point you in the right direction!

Generate content at scale

An average content writer can write 1000 to 1500 words a day and requires countless hours of research to ensure correctness for their work. By using AI to create a framework of general themes and ideas, the content that is written is more likely to resonate with their target audience and drive traffic to your website.

Condense and Analyse data

AI tools are frequently linked to massive databases of knowledge and information to help them craft their responses. These tools have been run through millions of tests to ensure they are outputting the correct information when asked a question or prompted to create a response. As a part of these tests, data was condensed, output, checked for correctness and then re-ran until the output summary was correct and valid. This means that instead of combing through thousands of websites, wikipedia articles, scientific journals, you can harness an AI to complete this task for you and focus on creating the perfect summary with a consistent tone.

Improve your SEO

Some AI tools are trained to generate content based on search engine results, meaning you can use this content to know what keywords are trending on your topic and use that information to improve not only the content being generated, but your other webpages as well. Improve your visibility even when resources are limited!

These three ideas are just the tip of the iceberg. From answering frequently asked questions in a live service model, providing recommended products, and guiding customers through the purchase process, AI is ready to revolutionise the way we all do business. Next week, we’ll be taking a look at how to maximise these tools and some of the pitfalls to avoid.

If you’d like to explore more about how AI can take your business to the next level, we would love to hear from you! Drop us a line at info@ignitesearch.com.au, or get in touch with us.

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