Ignite Search Weekly Wrap – 7th November 2018
100% Curated SEO/Online Marketing Goodness
Helpful Strategies, Tips & Tricks:
It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub.
Here are a few tips to add to your SEO strategy to generate short-term wins during this holiday season.
Regardless of niche, it’s time to up your mobile SEO game, and AMP can help with that. Learn specific steps you can take.
Crawlers are technical but understandable thanks to Microsoft’s Senior Program Manager Frédéric Dubut’s presentation at SMX East.
Learn why now is the time to optimize your structured data.
Whether your business is in the B2B space or consumer goods, the holiday season presents some unique SEO opportunities to capitalize on, and important pitfalls to avoid.
In this post we discuss a few ways that Google and Yelp differ when it comes to approaching businesses caught with fake reviews.
Competitor Insights data is very valuable to a PPC advertiser, but it isn’t always the easiest to collect and manipulate. This blog will give you a quick way to access this data for easy takeaways.
A look at 4 ways Google Ads Scripts can help restore control for some advertisers.
Need more exposure for your blog content? Wondering what your options are? In this article, you’ll learn how to republish your blog posts on social networks and other platforms while protecting your original content’s search rank.
The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue.
Discover which companies are pushing the virtual envelope in the email marketing space.
Want to better understand your customer’s journey across devices and channels? Have you heard of the Facebook Attribution tool? In this article, you’ll learn how to use Facebook’s new Attribution tool to measure the effectiveness of your ads.
Wondering how to better manage all of the Instagram direct messages (DMs) you receive? Want to use DMs to connect with followers and customers? In this article, you’ll learn how to set up an Instagram DM workflow that lets you professionally and successfully manage direct messages for business.
Key Industry Updates:
Here is how to give Google your two cents on the search result listings.
Keep an eye on these featured snippet changes in Google.
The company’s move comes after months of complaints from publishers, but Google wouldn’t say what exactly it was changing.
Google is aiming to drive more awareness about Google Search Console with this new feature.
SEOs are excited about the new lazy loading documentation from Google.
Chrome 71 arrives next month. Find out more in this post.
Monitor how campaigns are performing against shared performance targets in the Bing Ads UI.
Get a better understanding of the types of visitors campaigns are driving in-store.
Recurring insertion orders are designed to streamline the IO process.
Here are two changes that happened in local search over the weekend.
Google is testing business owner interest in receiving calls from an AI robot.
Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets.
It could open up Stories ads to smaller businesses with limited resources.
The new feature is an effort to drive more traffic to IGTV videos.
Both are currently in beta, with rollouts happening over the next several months.
Read Our Blog Post on: 4 of the Best Chrome Extensions for SEO