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The Weekly Wrap – 7th November 2018

Ignite Search Weekly Wrap – 7th November 2018
100% Curated SEO/Online Marketing Goodness

Helpful Strategies, Tips & Tricks:

SEO: Google Home Hub: An SEO perspective

It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub.

SEO: SEO for holiday shoppers

Here are a few tips to add to your SEO strategy to generate short-term wins during this holiday season.

SEO: The revamping of AMP: Renew your commitment to mobile

Regardless of niche, it’s time to up your mobile SEO game, and AMP can help with that. Learn specific steps you can take.

SEO: Bing crawling, indexing and rendering: A step-by-step on how it works

Crawlers are technical but understandable thanks to Microsoft’s Senior Program Manager Frédéric Dubut’s presentation at SMX East.

SEO: Why does structured data matter for SEO?

Learn why now is the time to optimize your structured data.

SEO: Why a well-crafted SEO strategy is imperative for the holidays

Whether your business is in the B2B space or consumer goods, the holiday season presents ­­some unique SEO opportunities to capitalize on, and important pitfalls to avoid.

Local Search: Yelp vs Google: How they deal with fake reviews

In this post we discuss a few ways that Google and Yelp differ when it comes to approaching businesses caught with fake reviews.

Paid Search: Using Google Data Studio for Auction Insights Reporting

Competitor Insights data is very valuable to a PPC advertiser, but it isn’t always the easiest to collect and manipulate. This blog will give you a quick way to access this data for easy takeaways.

Paid Search: The impact of ‘close variants’ in exact match types

A look at 4 ways Google Ads Scripts can help restore control for some advertisers.

Content Marketing: How to Repurpose and Syndicate Your Blog Posts for More Exposure

Need more exposure for your blog content? Wondering what your options are? In this article, you’ll learn how to republish your blog posts on social networks and other platforms while protecting your original content’s search rank.

Email Marketing: How to make your emails shine bright during ‘Gray November’

The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue.

Email Marketing: Marketers must capitalize on the new wave of email innovation

Discover which companies are pushing the virtual envelope in the email marketing space.

Social Media: How to Use the Facebook Attribution Tool to Measure Your Marketing Impact

Want to better understand your customer’s journey across devices and channels? Have you heard of the Facebook Attribution tool? In this article, you’ll learn how to use Facebook’s new Attribution tool to measure the effectiveness of your ads.

Social Media: How to Set Up an Instagram DM Workflow

Wondering how to better manage all of the Instagram direct messages (DMs) you receive? Want to use DMs to connect with followers and customers? In this article, you’ll learn how to set up an Instagram DM workflow that lets you professionally and successfully manage direct messages for business.

Key Industry Updates:

SEO: Google wants to hear from SEOs on the search result listings

Here is how to give Google your two cents on the search result listings.

SEO: Google tests multifaceted featured snippets in desktop search results

Keep an eye on these featured snippet changes in Google.

SEO: Changes coming to Google News to help publishers ‘find their sites’

The company’s move comes after months of complaints from publishers, but Google wouldn’t say what exactly it was changing.

SEO: Google Search Console stats show directly in search results for site owners

Google is aiming to drive more awareness about Google Search Console with this new feature.

SEO: Google makes lazy-loading SEO help documents available

SEOs are excited about the new lazy loading documentation from Google.

SEO: Chrome will soon ad-block an entire website if it shows abusive ads

Chrome 71 arrives next month. Find out more in this post.

Paid Search: Bing Ads launches Performance Targets to track goals across campaign groups

Monitor how campaigns are performing against shared performance targets in the Bing Ads UI.

Paid Search: Now you can segment Google Ads store visits by ‘new vs. returning’ visitors

Get a better understanding of the types of visitors campaigns are driving in-store.

Paid Search: Bing Ads launches the ability to create recurring IOs

Recurring insertion orders are designed to streamline the IO process.

Local Search: Google My Business rolls out feature for new businesses, updates local service area settings

Here are two changes that happened in local search over the weekend.

Local Search: Google asks SMBs if they’ll accept calls from Google Assistant

Google is testing business owner interest in receiving calls from an AI robot.

Local Search: Agencies must now confirm client relationships before enabling Facebook Pixel and event sets

Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets.

Social: Instagram reportedly testing new promoted Stories ad option for business accounts

It could open up Stories ads to smaller businesses with limited resources.

Social: Instagram now lets users add IGTV video ‘previews’ to Stories

The new feature is an effort to drive more traffic to IGTV videos.

Social: Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics

Both are currently in beta, with rollouts happening over the next several months.

Read Our Blog Post on: 4 of the Best Chrome Extensions for SEO

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