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The Weekly Wrap

The Weekly Wrap – 7th February 2018

Ignite Search Weekly Wrap – 7th February 2018

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100% Curated SEO/Online Marketing Goodness

Key Industry Updates: 

SEO: Google adds new SEO Audit category to Chrome’s Lighthouse extension

Webmasters, web developers and SEOs are getting a new feature in the widely used website auditing tool Lighthouse. Google announced today the addition of an “SEO Audits” category to the Chrome extension. You can access the new audit category via the “Options” button in the extension.

SEO: The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem

Google’s partnership with WordPress aims to jump-start the platform’s support of the latest web technologies — particularly those involving performance & mobile experience. And they’re hiring WordPress experts.

SEO: Google Search Console AMP report error now corrected

The Google Search Console team has noted that data anomalies in the Accelerated Mobile Pages (AMP) report in Search Console occurred between January 23 and February 3.

SEO: Google officially announces the new Google Search Console is available for everyone

Google has officially announced the full roll out of the new beta version of the Google Search Console on the Webmaster blog. As we reported, the beta had reached nearly everyone as of a couple of weeks ago.

Paid Search: Bing Ads rolls out multiuser access with single sign-on

Shortly after launching the Multi-Linking feature this past fall to help users managing multiple accounts, Bing Ads is now offering an additional way to manage multiple accounts easily.

Local: Restaurant owners can now edit menu listings in Google My Business

Google My Business announced a new update on Thursday that is sure to make many restaurant owners happy. Restaurant owners who are managing their own Google My Business (GMB) listings can now access a new editor to create and edit the menus that may display in their listings in Google mobile search results.

Social: Instagram Launches New API With Scheduling

On this week’s Social Media Marketing Talk Show, we explore Instagram’s new API with scheduling Last year, Instagram began the process of updating the Instagram API to the Instagram Graph API, built on the Facebook Graph API. This change helps businesses manage their organic presence more effectively. Now, they’re introducing new features to the API, such as allowing businesses to schedule posts, view posts they’ve been tagged in and view other business profiles.

Social: Email Nightmares: The Journey, Episode 15

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. Episode 15 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to grow his company’s customer base by more than 62% year over year.

In this episode of The Journey, Mike deals with emails that were sent to the wrong audience, spam traps, and webinar sequences that aren’t working.

Helpful Strategies, Tips & Tricks:

SEO: The best tools for automating your SEO

Anyone who has been in the SEO game for more than a few days knows that earning your website a place in search results is no piece of cake. But the fact that SEO requires dedication doesn’t mean you can’t use tools and software to simplify the process, especially when you work with several large websites. This article discusses the best tools for automating your SEO.

SEO: Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round

While it might seem like an odd time to start planning for the holidays, this time of year is the perfect occasion to reflect on what went well during the last holiday season, how to build on it, and the steps you can take to drive seasonal traffic all year round.

Local Search: How to create content to support local SEO and rock the rankings

Are you looking for ways to increase your organic visibility and rankings in local search results? Contributor Kristopher Jones shares how to shine in local search results using locally focused content.

Paid Search: 6 AdWords strategies businesses can use to make love, not war on Valentine’s Day

Give the gift of AdWords love this Valentine’s Day by using these six tactics from Contributor Todd Saunders to boost your PPC efforts.

Paid Search: What the ROAS? A practical guide to improving return on ad spend

Do you want to improve your paid search campaigns? There are a lot of paid search metrics, but one of the most useful and most underused is return on ad spend (ROAS). In this article contributor Jacob Baadsgaard shows how ROAS, or return on advertising spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them.

Content: Road Map to Success: Resources to Refresh Your Content Marketing Program

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. This article revisits the fundamentals of successful content marketing from top to bottom. Think of this post as a road map to CMI’s best resources on topics where you or your team might benefit from a refresher course or an expanded view.

Social: 7 Twitter Hashtag Research Tools for Marketers

Do you use hashtags for marketing campaigns on Twitter? Looking for hashtag tools to help improve your use of hashtags? In this article, you’ll find seven hashtag tools for researching and reporting on Twitter hashtags.

Social: How to Use the Facebook Audience Overlap Tool to Prevent Ad Fatigue

Do you need to improve your Facebook ad performance? Wondering how to avoid serving the same ad to the same people too many times? In this article, you’ll discover the common causes of ad fatigue and how to solve audience overlap.

Read Our Blog Post on:  The Dreaded 404 Error and What to do When You Have One


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