The Weekly Wrap – 6th February 2019

IGNITE SEARCH WEEKLY WRAP – 6TH FEBRUARY 2019
100% CURATED SEO/ONLINE MARKETING GOODNESS

HELPFUL STRATEGIES, TIPS & TRICKS:

A 4 step guide to increase traffic to your website.

Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here’s why


SEO: Getting started with Google Search Console
GSC opens to an overview of primary subsections: Performance, Coverage and Enhancements. 

SEO: 3 powerful ways to maximize data to grow your e-commerce business
Look more closely at the data you already have to uncover ways to increase AOV and reduce shopping cart abandonment.

SEO: Five growth hack ideas for SEO 
Here are five useful growth hack ideas for SEO that you can do for free.

SEO: Moz upgrades controversial ‘domain authority’ metric
Moz announced this upgrade, which rolls out on March 5, is meant to create a more trustworthy measurement by better weeding out paid and spammy links designed to game the metric.

Paid Search: 11 paid search tactics that drive quality inbound calls 
Quick wins and best practices for search marketers.

After 15 years of the classic image ad, here are three new ways to drive growth.


Paid Search: 4 Ways to Use Excel Macros in PPC to Save Time
4 Ways to complete ongoing PPC tasks quickly, accurately, and without giving up all control.

Local: B2B Local Search Marketing: A Guide to Hidden Opportunity 
An SEO guide for businesses both eligible for local and as a B2B.

In this article, you’ll learn how to schedule a Facebook premiere and find tips to help you better engage with your viewers.


Social: How to Improve Your Instagram Story Engagement 
In this article, you’ll discover seven ways to encourage followers to tap on, reply to, and screenshot your Instagram stories.

Social: 5 Ways B2B Businesses Can Use Online Video 
In this article, you’ll discover five video types to add to your social media content mix.

Social: How to Organize Social Media Marketing Tasks: 3 Tools 
In this article, you’ll discover three tools to help you better organize social media posting, monitoring, and campaign execution tasks.

Social: YouTube Optimization: Complete Guide 
A complete guide to rank high on the social media platform, Youtube.

KEY INDUSTRY UPDATES:

SEO: New Google Search Console adds a security issues sectionGoogle has announced they have added an option in the new Google Search Console for “security issues.”

SEO: 5 takeaways from Google’s Q4 2018 earnings for search marketers
Google executives discussed search experience, campaign, device and performance updates on Monday’s earnings call.

Google’s John Mueller said it is okay to add your test or development site to Google Search Console, even if it is noindexed and disallowed by search engines.
 

SEO: Google+ APIs Shut Down Concerns Google My Business Developers
Google+ APIs and OAuth requests are being shutdown on March 7, 2019.

SEO: Google AMP Crawl Error Bug Fix Is Here
Google confirmed it was a bug on their end and said they would fix it. 

SEO: Google’s John Mueller on Limiting New Pages from Ranking
Google’s John Mueller announced there are no fixed rules for a new page ranking in the top of the search results.

SEO: Google Tests Event Rich Snippets On Desktop 

Google testing showing event rich results on the desktop results.

SEO: Weird Looking Google Search Analytics Charts From Search Console
John Mueller from Google responded to Google Analytic users’ issues with the new graphs features from Google Search Console.

SEO: 404 Sitemaps To Remove Them In The New Google Search Console 
Google will add a button to delete old Sitemap files but for now, 404ing them will eventually get them to be removed.

SEO: Bing Increased URL Submission To 10,000 URLs Per Day. Bing Moving Away From Crawling? 
Bing announced at SMX West that they have increased the ability to submit URLs to their search engine by 1,000X from 10 URLs per day to 10,000 URLs per day. 


Paid Search: Google Ads Bug Shows Too Many Ads; It Is ResolvedGoogle recently confirmed a bug where they showed too many ads in the mobile results.

Bing has stopped trying to match features with Google Maps in competition for consumer attention and has focused increasingly on developers and enterprises.


Local: Social Media Icons Return To Google Knowledge Panels
Google has brought back the social media icons in the knowledge panels for both personalities and local businesses.

Social: Facebook is Changing the Way Advertisers Set Campaign Budgets 
Starting in September 2019, all Facebook ad campaigns will be migrated to campaign budget optimization.

Social: YouTube Introduces More Ways to Buy Masthead Ads 
YouTube is experimenting with new ways for advertisers to buy masthead ads, which is the most prominent ad unit on the home feed.

Social: YouTube May Prevent “Dislike Mobs” From Abusing the Dislike Button 
Youtube announced in the latest edition of Youtube’s Creator Insider video series that they are working on ways to prevent disliking videos with malicious intent.

Read Our Blog Post on: DMSS 2018: Aleyda Solis – Developing Actionable SEO Audits that Maximise Growth – 6th February 2019

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