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The Weekly Wrap – 24th April 2019



SEO: SEO writing guide: From keyword to content brief
In this article we show you how to write SEO-friendly content with an SEO content brief.

SEO: How to Audit Your Internal Links
This article explores the many ways internal links might be hampering your site’s performance.

SEO: Will Nofollowed Internal Links Impact Your SEO?
This article briefly discusses the impact no follow internal links have on your SEO efforts.

SEO: Why You Need AI for SEO Success in 2019
This article discusses the need for AI to successfully deploy your SEO strategies for 2019.

SEO: Top advanced YouTube SEO tips to boost your video performance
Youtube is a powerful search engine for video content. Here’s how to make the most of its SEO potential.

SEO: 5 Easy SEO Wins with Powerful Results
These easy SEO wins will help you get more out of your efforts and sprint past your competitors. They will also help to leverage better results out of your other SEO efforts like link building and content development.

SEO: Is link building dead? Depends on who you talk to
This article thoroughly discusses the effects link building has on your SEO efforts.

SEO: How to Take Search Console to the Next Level with Google Data Studio
How to get more out of Search Console data by using it in combination with Google Data Studio.

SEO: Why featured snippets could be less of a win going forward
The evolution of the SERP feature is going to steal traffic away from content creators, but it can still be a win. Here’s why.

SEO: How Search Engines Display Search Results
A simple guide to the anatomy of how search engines display their search results.

SEO: The One-Hour Guide to SEO: Link Building – Whiteboard Friday 
Learn why learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.

SEO: 4 Unconventional Ways to Become a Better SEO
Four simple steps you can follow that will transform your work environment into one that encourages new ideas, allows for feedback and positive change, and ultimately makes you and your team better digital marketers.

SEO: How Do I Improve My Domain Authority (DA)?
This article cover a number of FAQs regarding the importance of domain authority and how to improve it.

Paid: The time has come to optimize for IRLs rather than URLs
Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods.

Paid: The 5 Mistakes You’re Making in Your Google Ad Copy
Here are the top five mistakes that you need avoid in your ad copy.

Paid: 5 Ways to Cut Your Cost per Lead on Facebook Ads
Here are five ways you can start spending smarter and cutting your Facebook ads cost per lead.

Paid: How to Use Google Data Studio to Analyze Your Facebook Ads
In this article, you’ll discover how to create seven valuable Google Data Studio charts that can help you better analyse your Facebook advertising campaigns.

Content: 6 Ways Email Marketing Can Amplify Your SEO Results
Six ways you can use email marketing to rapidly boost your SEO results.

Content: Landing Page Best Practices: 10 Top Tips for Writing Copy That Converts
This article shares the best practices that will help you build landing pages that accelerate your buyer’s journey.

Content: Why You Shouldn’t Ignore Search Intent Optimization
This article discusses the importance of aligning your SEO efforts to your content creation and content marketing strategies.

Content: The Traditional Marketing Funnel Is Dead—Use This Model Instead [Infographic]
This article explores a new marketing funnel – The Pathfinder Model is about letting consumers show the brand the correct path. It’s a free-form model of marketing that conceptualises brand interaction and embraces consumer behaviour for a digital world.

Social: How to Cross-Post to Instagram From Your Facebook Page
In this article, you’ll learn how to cross-post from Facebook to Instagram via your desktop.

Mobile: Utilizing Google’s Test My Site Tool to Improve Mobile Performance
A guide on how to use Google’s Test My Site Tool to improve your mobile website performance.


SEO: Google confirms AJAX (i.e. XHR) calls consume crawl budget
One more thing to look at if you need to optimise your crawl budget for the most efficient Googlebot crawl of your pages.

SEO: Google starts showing more images in web search results
Google search results have been showing an increase in the percentage of time that Google shows image results in the core web search results.

SEO: Google: Nofollow Link Attribute Is Working Fairly Well
Google’s John Mueller said that the nofollow link attribute has been and still is working fairly well.

SEO: Google takes baby steps to monetize Google Assistant, Google Home
Google is starting to insert paid-search ads into Assistant results on Android smartphones.

SEO: Google Defends Search Results: No Influence On Ads Or Google Analytics
Google’s Danny Sullivan said Google’s organic results are not influenced by ads, the Google Ad program and also Google Analytics has no influence on Google’s organic results.

SEO: Google Emails Some Publishers About Google AdSense Changes
Google has sent out emails announcing upcoming changes to the AdSense platform in the upcoming weeks.

SEO: Google’s John Mueller Discusses Evolving Role of Links in Ranking
Google’s John Mueller shared in a Webmaster Hangout an insight into how Google uses links.

SEO: Google’s John Mueller Discusses TF-IDF Algo
Google’s John Mueller discussed the role of TF-IDF in Google’s algorithm.

SEO: Google: We Don’t Hand Rank Web Pages, It Would Be Impossible
Google’s John Mueller said that Google does not manually hand rank any web page. 

SEO: Google Search Console URL Parameters Tool May Change
Google’s John Mueller hinted that the URL parameter tool in Google Search Console may not be 100% ported to the new Google Search Console. 

SEO: Google Might Change How NoIndex In Robots.txt Works
Google’s Gary Illyes said that noindex in robots.txt may go away soon as he reviews the code behind it.

SEO: Google’s Paul Haahr: Search Engines Consider Spam Fighting A Competitive Advantage
Google’s Paul Haahr said that he believes that web search engines have considered spam-fighting a core competency (and competitive advantage) since the early days.

SEO: AMP Stories Now Have a Dedicated Section in Google Search Results
Google is adding a new section to search results which is dedicated to AMP Stories.

SEO: Google: Google News indexing bug has been resolved
Google has announced that they have fully resolved the Google News indexing bug.

Paid: New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns
Google will soon add more signals to that list for App and Shopping campaigns, according to a Google Ads Help page.

Social: Facebook Lets Users Share 3D Photos in Stories
Facebook is expanding 3D photos to stories and offering two new ways to create them.

Social: Instagram May Hide Like Counts to Reduce the Sense of Competition
Instagram is considering hiding like counts on posts to reduce the sense of competition amongst users.

Social: Facebook is Testing Upvotes and Downvotes for Comments
Facebook has been spotted testing the ability for users to upvote and downvote comments.

Social: Twitter’s ‘Hide Replies’ Feature is Set to Roll Out in June
A new Twitter feature which allows users to hide replies to their tweets is set to launch this June.

Local: New European Google local SERPs prompt users to ‘find results on’ other sites
As part of Googles on going effort to comply with the European Commissions (EC’s) antitrust decision in shopping search, new SERPs are appearing in Germany that prompt users to try alternative directories or search engines for the same local query.

Local: Google My Business: POI Establishment Category
Google has added a POT Establishment category to Google My Business listing.

Local: Android Update Impact on European Search Marketing
Google announced changes to Android that may affect it’s search and browser dominance in Europe.

Local: Google My Business Suggests Positive Reviews to Share as Posts
Google My Business is launching a new feature which will help business owners showcase positive reviews.

Local: Google Posts can now highlight customer testimonials in some countries
Google has announced that Google Posts in select countries now supports the ability to highlight customer testimonials.

Local: Google to offer browser, search-app choices in Android Europe set-up flow
Google was ordered stop compelling phone makers to pre-install Google apps to gain access to Google Play.

Read Our Blog Post: Aligning Your SEO & Content Strategies for Search Engine Success

Aligning Your SEO & Content Strategies for Search Engine Success

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