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The Weekly Wrap – 13th November 2019



SEO: Here’s how to set up the Google Site Kit WordPress plugin
In this article, you’ll learn how to install and set up Google Site Kit into your WordPress dashboard.

SEO: BERT Explained: What You Need to Know About Google’s New Algorithm [Webinar]
In this article, you’ll learn exactly what Google’s BERT algorithmic update is all about and how it will impact search.

SEO: Image Link Building: How to Use Visual Content to Earn More Links
In this article, you’ll learn what types of images you can use and how to optimise them.

SEO: How to recognize a lost cause in SEO projects and request for proposals (RFPs)
Without giving away specific details in a proposal, here are some key indicators to assess if a client’s team will actually support your recommendations.

SEO: Want to reduce your bounce rate, but what does that actually mean?
in this article, we discuss what bounce rates are in Google Analytics and put together a quick-fire guide to become a bounce rate aficionado.

SEO: SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid
Here is a list of the top-named biggest keyword research mistakes to avoid.

SEO: Google’s E-A-T: Busting 10 of the Biggest Misconceptions
In this article, you’ll learn how E-A-T really works and how Google uses it.

SEO: Page speed optimization: Six areas to focus on for better SEO results
In this article, we share some tips, insights, and a Google recommended checklist included.

Paid: How to Pivot Paid Search Data in Excel
In this article, you’ll learn how to create Pivot tables to analyse how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.

Paid: The PPC Account Audit Guide
Here is a PPC Account Audit Guide where you’ll learn where you should be looking and what you should be looking for when it comes to potential account pitfalls.

Paid: Connect the Likes: Tracking Visits to Improve Facebook Ads Performance
In this article, you’ll learn to use Facebook offline conversion to track campaigns to real-world outcomes and optimise campaigns for real-world and online results.

Paid: 5 Innovative PPC Tactics to Try Today
Here are 5 innovative PPC tactics to enhance your current PPC efforts.

Paid: How to Use Paid Search Insights to Optimize Other Marketing Channels
Here are five areas in which you could leverage and integrate paid search insights for better data-driven marketing campaigns.

Paid: 3 Reasons Why Your Cross-Platform PPC Strategy Needs Quora Marketing
Here are three key reasons you need to consider adding Quora to improve your PPC strategy.

Paid: 4 Tips for Competing in Google & Facebook Ads
Here are four tips that you can start using today to make your Facebook and Google Ads campaigns more competitive, including adding negative keywords, designing ads for placements, and more.

Content: The Last Guide to Content Editing You’ll Ever Need
In this guide, I’ll cover everything you need to know to get the most out of content editing.

Social: How to Create a YouTube Sales Funnel
In this article, you’ll discover different types of videos to create for a YouTube sales funnel.

Social: How to Analyze Your Facebook Ad Performance: 9 Ways
In this article, you’ll discover nine ways to analyse and assess the performance of your Instagram and Facebook ad campaigns.

Social: How to Ensure People Watch Your YouTube Videos
In this article, you’ll learn why why YouTube cares so much about retention time and some tips to get people to watch your YouTube videos to the end.

Social: How to Use LinkedIn Video to Acquire More Customers
In this article, you’ll learn how to create LinkedIn videos that improve your customer acquisition efforts.


SEO: Google Tests Removing A Site’s Normal Snippet When Featured Snippet Is Displayed
Google is not displaying a site’s normal snippet in the search results when Google displays that URL for the featured snippet. 

SEO: Google Search Tests Grouping Results From Same Domain In Single Box
Google is testing displaying results from the same domain name in a box that groups them all together.

SEO: DuckDuckGo joins World Wide Web Consortium
DuckDuckGo has joined the World Wide Web Consortium (W3C) and will contribute to global standards with privacy in mind as part of our mission to raise the standard of trust online.

SEO: Google’s Gary Illyes: I’ve Talked To SEO Spam Email Senders
Google’s Gary Illyes shed some insights on SEO spam emailer senders in India.

SEO: Google Warns: Don’t Build Your Business Around Google Discover Traffic
Google’s Gary Illyes said that some publishers are getting a significant amount of traffic from Google Discover, however suggest these data are not to govern your business model around.

SEO: Google: It Is A Bad Sign If Your Robots.txt Or Sitemap File Is Ranking For Normal Queries
Google’s John Mueller said if you robot.txt or sitemap files are ranking for normal queries, it is usually a sign that your site is really bad off and should be improved instead.

SEO: Google: Do Not Use Robots.txt To Block Indexing Of URLs With Parameters
Google’s John Mueller said you should not use robots.txt to block indexing of URLs with parameters as this means Google cannot canonicalise the URLs, and you lose all of the value from links to those pages.

Related Articles:

SEO: No ETA On Google Search Console Speed Reports API
Google’s John Mueller said there is currently no ETA for an API for Google Search Console Speed reports.

SEO: Google & WordPress Robots.txt Handling Is Being Looked Into
Google said that if can’t access your robots.txt file then Google won’t crawl your site. Google said about 26% of the time GoogleBot cannot reach a robots.txt file.

Paid: Google Ads Editor Gets New Features & Support For New Campaign Types
Google Ads Editor has been updated with support for new campaign types as well as several new features.

Related Articles:

Paid: Google Merchant Center Gets Multi-Country Feed Support & Redesign
Google has added some new features to the Google Merchant Center – multi-country feature that allows you to target multiple countries that share the same language by using a single feed in that language. Google also redesigned the interface with clearer workflows, simpler navigation, and more program insights.

Related Articles:

Social: YouTube Launches a Redesign of its Desktop Homepage
YouTube has updated the design of its desktop homepage and the homepage of its apps on iPads and Android tablets.

Social: YouTube to Display Shopping Ads on the Home Feed and in Search Results
Google is bringing shopping ads to YouTube’s home feed and search results, letting advertisers tap into users’ shopping intent.

Related Articles:

Local: Google: Setting A Geographic Target Doesn’t Prevent Your Site From Showing In Other Locations
Google’s John Mueller said that when you use the geographic target setting in Google Search Console it will not stop you from getting traffic to your site from users outside of that target region.

Local: Google Drops Calling In To Google My Business Support
Google announced it has removed the toll free customer support numbers from the Google My Business homepage. Now if you do try to call one of the existing numbers, you will be directed to the Google My Business Help Center.

Local: Google Tests Removing Reviews From Local Knowledge Panels Again
Google have been spotted testing (or it might be a bug) removing reviews from the local knowledge panel in the search results. 

Local: European antitrust chief says Google’s auction-based shopping remedy not working
European antitrust chief Margrethe Vestager said that Google’s efforts to drive more traffic to European comparison shopping rivals have essentially failed. 

Local: Google My Business Limits Businesses To 20 Service Areas
Google announced it is now limiting the number of service areas a business can list to no more than 20.

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