Ignite Search Weekly Wrap – 11th July 2018
100% Curated SEO/Online Marketing Goodness
Key Industry Updates:
After six months of preparation, the Google Speed Update is now rolling out. It only impacts the mobile search rankings of the slowest of sites on the internet.
Google was recently granted a patent with a wide range of practical applications. The patent covers how, with machine learning, they can predict a ranking signal value when the value is unknown.
Bing has launched a new intelligent search feature which provides the exact piece of code a developer is looking for.
Google is introducing a new ad product that uses machine learning to adapt to users’ queries.
Google announces machine learning-loaded initiatives at its annual advertiser event.
With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol.
Per-store reports will be broadly available by the end of July to enterprises and SMBs that use location extensions.
As of today, page speed is now a ranking factor for mobile searches.
Google is calling this the “Speed Update,” and has officially announced that it is now rolling out worldwide.
Instagram is expanding its ad offerings to more advertisers. The Facebook-owned app is opening its Collection ad units to everyone starting today and says all e-commerce brands will be able to add the Shopping Bag icon within their Stories for the holiday season.
Facebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new tool that will help brands create mobile video ads using existing images and video footage.
Helpful Strategies, Tips & Tricks:
Your content may be terrific, but if you lack a smart outreach plan, you’re going to fall short, says contributor Jeremy Knauff. Here are several tactics and email templates you can use to execute a thoughtful link-building outreach campaign.
Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners improve their understanding and knowledge of SEO.
The way Google Analytics reports bounce rate and time on page leave a lot to be desired. Contributor Marcus Miller outlines two easy ways to get better data on single-page visits so marketers understand how users engage with their content.
Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives conversions.
Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers.
GMB has a handful of new features and some best-practice confusion. Contributor Sherry Bonelli clears things up and answers five frequently asked questions on fake reviews, random people changing your listing and more.
Google is generally quick to state what does and doesn’t work in search. There are a number of techniques that Google doesn’t officially support but are still effective – at least to some extent.
Google’s John Mueller warns site owners using meta refresh that doing so may lead to the wrong content getting indexed.
This is super common problem that many face. Read this article to find out how to deal with high traffic, low conversion trouble.
Are low Quality Score keywords wasting your money? Contributor Daniel Gilbert shares a script to help you find where they are for a quick fix.
Read Our Blog Post on: How To Do An Indexation Analysis