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Better SEO results for Sydney businesses

If you run a business in Sydney or New South Wales and want more online visibility that drives better traffic to your website, Ignite Search can help.

SEO Services Sydney

The Sydney online marketplace is getting more competitive as more businesses adapt to COVID restrictions. Our experienced digital marketing agency helps you stand out.

SEO in Sydney

Many businesses in New South Wales may have suffered from the effects of a global pandemic, but with creative innovation and gumption, your Sydney business still has the chance of defying the odds.

Sydney businesses of all sizes need to get inventive to thrive in a COVID-adapted world that is only getting more competitive online. How do you grab attention and create a clear pathway that attracts more people to buy from you?

Here are factors to consider:

  • The circumstances have made more people open to online ways to shop, be entertained, get information, express themselves, make new connections, and more.
  • More people than ever are adapting online methods for earning income, developing resilience, and leading happy, meaningful lives. Now more than ever, your business could make itself known through effective SEO to meet these needs.
  • There is a higher demand, too, for online support and connection, and local businesses can provide greater value to customers by ensuring that their website is optimised to provide this value.
  • Deploy the right SEO strategies for all stages of the buyer journey to reap long term rewards. They bring new opportunities to expand your market share online.

With a savvy digital team supporting you, the whole of Australia and beyond could be your oyster. Let our experienced SEO company help your Sydney business get found online, and connect with many more people who want and need your products and services, at all stages of the buyer journey. How do we do that?

SEO Services for businesses in Sydney

We help you implement strategies that encourage search engines and people to value your site for data-driven keywords. That translates to high rankings on Search Engine Results Pages (SERPs):

To get SEO love from search engines, we:

  • Make it easy for search bots to find (crawl) and categorise (index) your web content, and improve the loading times and overall performance of your website.
  • Set up relevant keywords, track them against competitor results, and suggest ongoing strategies to keep rankings high. 
  • Establish quality links from reputable sites, and prune any bad links.
  • Publish fresh content regularly on your website and social media channels that people value at all stages of the buyer journey.
  • Keep improving results by ensuring that the coding of metadata and microdata on your web pages and search results pleases search engine gods.

To get SEO love from people: 

  • Provide quality content that matches what people seek and is meaningful to them at all stages of the buyer journey.
  • Provide web pages that load fast, make it easy for users to find what they want, and enjoy their overall user experience. 
  • Inspire more site visitors to notice, enjoy, and share your content.

Why consider Ignite Search to provide SEO services for your business in Sydney?

  • We have a track record producing great SEO results and ROI for a range of clients from different industries based in and out of Sydney. Some are listed below, or see more bite-size statistics on our LinkedIn, Facebook or Instagram pages.
  • We have earned a reputation for being effective, transparent, responsive, adaptive and supportive in the way we provide SEO services.

SEO results we achieve for clients

1,000+ Top 3 Google Rankings

The top five organic search results on Google’s Page 1 get two out of three click-throughs. We’ve helped many clients get there. This can generate more leads and sales conversions for your website.

Five-fold increase in web traffic

On average we have helped our clients increase traffic to their websites by 500+%. We help supercharge your online visibility and drive more people to discover your business offerings. To get you noticed, start conversations, gain trust, and win new customers.

High conversion rates

Industry research suggests that SEO conversion rates are more than 8 times higher than traditional print or direct mail channels. We have obtained substantial increases for our clients compared against their own metrics. 

Why prioritise SEO for your Sydney website?

Generate more leads and sales

If your competitors are SEO-optimised online, and you are not, it’s like your business doesn’t even exist. Effective SEO brings you new connections with people trying to solve problems or find new information related to your service or product offerings. 

Make better business decisions

Data drives decisions. SEO provides rich ongoing data that can guide how you craft responsive and defensible marketing plans. Through a thorough SEO roadmap for your Sydney-based website, we discover insights and formulate recommendations that will enhance your SEO visibility and rankings.

Long-term value and visibility

With SEO, you don’t need to pay each time someone clicks on your search result. Properly executed SEO helps improve your Sydney business presence in search engines, and sustains it through various online activities, including algorithm updates, trends, and competitive movements. 

SEO – both art and a science

SEO may seem like black magic to the uninitiated, but to us, it is both an art and a science. 

  • The science knows what to measure for what purpose, how to measure it, and how to analyse it. 
  • The art spots behavioural patterns in the data, interpreting what they mean, and applies insights to make decisions that improve business performance. 

Data drives both the art and science of effective SEO. Our methods range from performing standard best practice to reverse engineering what already works to executing novel strategies.

Success Stories – SEO Sydney and more

Client: Parramatta Smash Repairs

  • About. Authorised repairer for Mercedes-Benz, BMW, Lexus, Mini & Subaru.
  • Results. 56% increase in SEO visibility (Was 9%); 44% increase in website traffic; #1 Google ranking for ‘Smash Repairs Sydney’ (Was beyond Page 5); 2x increase in the number of leads jumped (200%)
  • Challenge. Website did not reflect the true prestige calibre of smash repairs service, search rankings and web traffic were low, and lead generation was weak.
  • SEO solution. After conducting a website audit and strategic analysis; positioned the brand as a luxury cars expert, updated the logo, web design and copy; designed, launched, monitored and managed SEO strategy.

Client: ACE HSC Tutoring

  • About. Our client is a niche provider of handpicked tutors with top ATAR scores who help high school students ace their HSC examinations in Chemistry, Physics, Mathematics and Economics. They also provide UCAT tutoring on a national level with access to Medify’s question bank, to help students to gain entry into the competitive medical stream at university. ACE HSC’ s reputation is built on the calibre of their smart, caring tutors and evidence-based Learn-Practice-Simulate-Review model. 
  • Results. We helped ACE HSC optimise and successfully migrate their website, increasing their website visibility from 11% to 41% within two months.
  • Challenge. ACE HSC wanted to launch their newly designed website with special consideration to SEO, without losing their current visibility and rankings in the Search Engine Result Pages (SERPs). 
  • Solution. We worked closely with their in-house developer to optimise various SEO elements without breaking what had been achieved so far. We add value to their site continually through strategic reviews, data analysis, website migration, SEO, content marketing, and more.

The way forward with Ignite Search as your Sydney business ally

Leverage 25+ years of SEO skills

Our team has clocked the proverbial 10,000 hours to attain SEO expertise so you don’t have to! Google has 200+ ranking factors in their search algorithm, and make several major changes every year. Leverage our SEO expertise to create tangible results.

SEO-savvy content and links

Despite Google’s constant changes in its search algorithm, two things remain important for great SEO results. Quality content and backlinks. We can help you improve both, and other services in the SEO value chain. That simplifies what you need to do to get great results.

Voice, video, and AI search trends

As a full-service SEO agency, we can assist with standard text search campaigns, as well as voice and video search strategies that are aligned with your business objectives. We have the capability to optimise SEO for Rankbrain, Google’s AI algorithm.

Frequently Asked SEO Questions

What is SEO? 

SEO stands for Search Engine Optimisation. SEO helps to match what people seek and what your business provides. 

  • Its purpose is to drive more visits to a website or webpage from people who are looking for specific things online by entering search terms through search engines.
  • SEO results are considered organic or unpaid, unlike other digital marketing strategies where online visibility and findability are boosted through paid advertising.
  • The world’s most popular search engine is Google, with 89% market share in the US and 94% market share in Australia. Other popular ones are Microsoft Bing, Yahoo, and Ask.com in the US, Baidu in China, Yandex in Russia, and DuckDuckGo which prides itself on not collecting user data to personalise search results.

In 2021, Google received an average of 3.5 billion search queries a day. Search results are typically web pages from websites, and could also be other types of online content where the queried search term is mentioned or tagged, like posts from social media channels such as YouTube, LinkedIn, Facebook and Instagram. Google also allows its users to define the type of search (for images, videos, news, shopping, makes, books, flights, or finance), and provides a advanced search engine called Lens which is powered by artificial intelligence and can do many cool things that boost productive searching

The more relevant your online content is to what people seek, the more likely it is to appear at the top of search engine result lists, and the more opportunities there are for people to click on your link to generate traffic to your online content. That gives them the opportunity to get to know and like you, and ideally buy the products or services you offer on your website. 

Is it okay to have a business website without SEO?

Pouring time, talent, and money into creating a great business website, and not optimising it for search? That’s like building your flagship store in the middle of the desert, and not building roads to bring people there. ‘Build it and they will come’ doesn’t happen on the Internet. You could of course inform people of your store manually. Why would you stop there if there are digital tools that exponentially expand your potential reach? You must provide pathways and maps for lots of people to find your business easily, and SEO is a powerful way to do so. 

Is there a minimum term for an SEO contract? 

All our clients are happy to sign a 12-month contract, and often renew them when they see the results we bring. It takes time to build solid SEO foundations. We do not wave shiny promises at you to get quick results with black hat techniques. The risks of such dodgy practices include having to pay penalties and getting your site banned on search engines.

Can the best SEO company guarantee me results? 

Great SEO companies know there is no guarantee, and search engine providers like Google themselves warn you that if anyone should guarantee you results, they are not to be trusted. Read more about the SEO guarantee myth here

How long does SEO take to produce results? 

This depends on a whole lot of factors within the Google search algorithm and outside it. In our experience with a variety of client profiles, we have obtained increases in search rankings and web traffic within weeks and months.

Who makes the content?

We’re flexible. You may like to supply the content, or let our professional digital strategist and copywriter recommend SEO content strategies and keywords. Then write content for you aligned with the agreed strategies.

How much does SEO cost?

In Australia, hourly SEO rates range from $125 to $250, and monthly fees for different levels of SEO range from $750 to $5,000 a month. Talk to us to see what your business really needs, and only do SEO that makes business sense at every stage of your business growth.

What should my ROI be on SEO spending?

One number cited is $2.75 for every $1 invested in SEO. This is practically meaningless to your particular business because there are countless factors that vary in every case. Start by working out two things: 

  1. The percentage of marketing spend for your industry and company type. Marketing spend is usually between 10% to 25% of gross revenue, and considers your business profile (whether you are a start-up, growing, or established business with digital or non-digital products and services). Your business profile shapes your business-aligned marketing objectives, which could be as broad as ‘create awareness of my brand across Australia’ to ‘grow LinkedIn following by 50%’. 
  2. The percentage of marketing spend to allocate to SEO. The SEO budget could be between 15% to 60%, again depending on your business profile and marketing objectives.

Do you have a project in mind that could benefit from SEO? Come and chat with us! 

“I just wanted to say a huge thank you to you for your ongoing support, patience and assistance through this whole process. Your level of service has been outstanding, and pretty much set the bench mark for me in what really great customer service is – empathetic, useful, patient and highly knowledgeable. Thank you!”

Catriona Macleod
Cullen Macleod

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