Experienced SEO agency for businesses in Canberra
If you are located in Canberra and want to expand your business within or outside the ACT, search engine optimisation is worth considering.
Grow your business with the help of SEO Canberra experts
Of the estimated 462,000 people in Canberra in 2022, 89% or 411,000 are Internet-connected, and more than 9 out of 10 of them conduct online searches. This provides a great potential market for your Canberra business to get found when you implement effective Search Engine Optimisation activities from a nationally reputable digital marketing agency such as Ignite Search. SEO activities benefit your business by helping you get better rankings on search results pages, which opens doors to higher click-throughs, and brings better flow of traffic to your site.
Done well, off-page SEO creates trust. Quality links are created to connect your site to other reputable sites to authenticate relationships with true value and influence. This boosts your site’s domain authority, which has a positive impact on search rankings, site visibility, and traffic volume.
Just as pruning the unhealthy branches off a tree allows it to sprout and develop new growth, removing dead links and negative connections from your website encourages the same performance. We ensure that your site is SEO-smart, allowing search engines to recognise its growth and value.
Be wary that there are self-claimed SEO professionals that develop attractive KPIs and promising guarantees of SEO results to reel you in. The nature of SEO is a broad spectrum of search engine factors, and it is unethical to suggest that results are a guarantee. Instead, it should be perceived as long and nurturing investment term investment into your Canberra site.
SEO in Canberra
Google’s reach in Australia (94%) has been consistently higher than its worldwide average of 92.5% in the global search engine market since 2009. Google uses more than 200 ranking factors in their search algorithm, and updates it several times a year. It is imperative your Canberra business have a digital marketing partner to align your site to these search engine changes to ensure you retain and enhance your visibility in the Search Engine Result Pages (SERPs).
Studies suggest that the business impact of SEO can be phenomenal: We are looking at an ROI of more than 12x, lowering customer acquisition cost by 87%, increasing the business value of a blog by more than fourfold (429%). Does your business in Canberra have SEO strategies in place to take advantage of these possibilities?
Some opportunities to consider:
- Besides the predictable increase in working and studying from home, Statista reports suggest that the top categories of activity growth on the Internet in Australia are reading news online, telehealth consults, watching videos, online shopping, and web browsing.
- Demand certainly exists – 9 out of 10 people in Australia make an online search with the Google search engine. In what ways could your business make itself relevant to high activity areas online? Optimise your website to get found.
Leverage our SEO expertise to connect your Canberra business with more prospects online. We help you figure out the ways to make your business relevant to the wants and needs in the marketplace, to boost attention, interest, desire and purchasing.
SEO Services for businesses in Canberra
Better search results means higher visibility for your business website, which provides a larger funnel for boosting web traffic, engagement, conversions and sales. Our two-prong approach addresses both search engines and people making online searches to establish the value of your website.
For search engines, our SEO strategies include the following:
- Help search bots find (crawl) and categorise (index) your web content more easily, get your pages to load faster, and improve overall site performance.
- Set up relevant keywords, track them against competitor results, and suggest ongoing strategies to keep rankings high.
- Establish good links from reputable and popular sites, and prune any bad links.
- Publish fresh content regularly on your website and social media channels that people value at all stages of the buyer journey.
- Keep improving results by ensuring that the coding of metadata and microdata on your web pages and search results pleases search engine gods.
For people searching online, we:
- Provide quality meaningful content that matches what people seek at all stages of the buyer journey.
- Provide web pages that load fast, make it easy for users to find what they want, and design our sites to provide a fantastic user experience.
- Inspire more site visitors to notice, enjoy, and share your content.
Why choose Ignite Search’s SEO services for your Canberra business?
Our SEO experts have obtained measurable SEO improvements for many clients, and look forward to helping you grow your business too. Some of our results are listed below; summary case studies are also available on our LinkedIn, Facebook or Instagram posts.
SEO results we achieve for clients
1,000+ Top 3 Google Rankings
The top five organic search results on Google’s Page 1 get two out of three click-throughs to drive website traffic. We’ve helped many clients move up to the top of Page 1 from lower ranked pages beyond Page 5.
Five-fold increase in web traffic
While every situation is different, we have helped our clients increase site traffic by 500+% through our SEO strategies. We help supercharge your online visibility and drive more people to discover your business offerings. To get you noticed, start conversations, gain trust, and win new customers.
High conversion rates
Effective SEO can potentially convert more than eight times better (14.6%) than traditional print or direct mail channels (1.7%). We have obtained two-fold increases in conversion rates for our clients, which demonstrate that our strategies make a real difference.
Why prioritise SEO for your Canberra business site?
Better leads and sales
A search activity is the start of 93% of online experiences. To the potential customer, your business does not exist if they can find your competitors online but not your business. With effective SEO, you get the opportunity to get found by more people seeking solutions to problems that can be resolved by you.
Data-driven marketing decisions
An essential part of SEO is capturing data which can be used to provide insights into informed next steps to boost SEO results for your Canberra-based website. We formulate recommendations to enhance your SEO visibility and rankings.
Long-term value and visibility
SEO is cost effective. Properly executed SEO helps improve your Canberra business presence in search engines, and sustains it through various online activities, including algorithm updates, trends, and competitive movements.
SEO – both art and a science
SEO may seem like black magic to the uninitiated, but to us, it is both an art and a science.
- The science of SEO: Knowing what to measure for what purpose, how to measure it, and how to analyse it.
- The art of SEO: Spotting behavioural patterns in the data, interpreting what they mean, and applying insights to make decisions that improve business performance.
Data drives both the art and science of effective SEO. Our methods range from performing standard best practice to reverse engineering what already works to executing novel strategies.
Success Stories – SEO Canberra and more
Client: Parramatta Smash Repairs
- About. Authorised repairer for Mercedes-Benz, BMW, Lexus, Mini & Subaru.
- Results. 56% increase in SEO visibility (Was 9%); 44% increase in website traffic; #1 Google ranking for ‘Smash Repairs Sydney’ (Was beyond Page 5); 2x increase in the number of leads jumped (200%)
- Challenge. Website did not reflect the true prestige calibre of smash repairs service, search rankings and web traffic were low, and lead generation was weak.
- SEO solution. After conducting a website audit and strategic analysis; positioned the brand as a luxury cars expert, updated the logo, web design and copy; designed, launched, monitored and managed SEO strategy.
Client: ACE HSC Tutoring
- About. Our client is a niche provider of handpicked tutors with top ATAR scores who help high school students ace their HSC examinations in Chemistry, Physics, Mathematics and Economics. They also provide UCAT tutoring on a national level with access to Medify’s question bank, to help students to gain entry into the competitive medical stream at university. ACE HSC’ s reputation is built on the calibre of their smart, caring tutors and evidence-based Learn-Practice-Simulate-Review model.
- Results. We helped ACE HSC optimise and successfully migrate their website, increasing their website visibility from 11% to 41% within two months.
- Challenge. ACE HSC wanted to launch their newly designed website with special consideration to SEO, without losing their current visibility and rankings in the Search Engine Result Pages (SERPs).
- Solution. We worked closely with their in-house developer to optimise various SEO elements without breaking what had been achieved so far. We add value to their site continually through strategic reviews, data analysis, website migration, SEO, content marketing, and more.
Next steps to great SEO in Canberra
Leverage 25+ years of SEO skills
Our team has clocked the proverbial 10,000 hours to attain SEO expertise so you don’t have to! Google has 200+ ranking factors in their search algorithm, and make several major changes every year. Leverage our SEO expertise to create tangible results.
SEO-savvy content and links
Despite Google’s constant changes in its search algorithm, two things remain important for great SEO results. Quality content and backlinks. We can help you improve both, and other services in the SEO value chain. That simplifies what you need to do to get great results.
Voice, video, and AI search trends
As a full-service SEO agency, we can assist with standard text search campaigns, as well as voice and video search strategies that are aligned with your business objectives. We have the capability to optimise SEO for Rankbrain, Google’s AI algorithm.
Frequently Asked SEO Questions
What is SEO?
SEO stands for Search Engine Optimisation. SEO helps to match what people seek and what your business provides.
- Its purpose is to drive more visits to a website or webpage from people who are looking for specific things online by entering search terms through search engines.
- SEO results are considered organic or unpaid, unlike other digital marketing strategies where online visibility and findability are boosted through paid advertising.
- The world’s most popular search engine is Google, with 89% market share in the US and 94% market share in Australia. Other popular ones are Microsoft Bing, Yahoo, and Ask.com in the US, Baidu in China, Yandex in Russia, and DuckDuckGo which prides itself on not collecting user data to personalise search results.
In 2021, Google received an average of 3.5 billion search queries a day. Search results are typically web pages from websites, and could also be other types of online content where the queried search term is mentioned or tagged, like posts from social media channels such as YouTube, LinkedIn, Facebook and Instagram. Google also allows its users to define the type of search (for images, videos, news, shopping, makes, books, flights, or finance), and provides a advanced search engine called Lens which is powered by artificial intelligence and can do many cool things that boost productive searching.
The more relevant your online content is to what people seek, the more likely it is to appear at the top of search engine result lists, and the more opportunities there are for people to click on your link to generate traffic to your online content. That gives them the opportunity to get to know and like you, and ideally buy the products or services you offer on your website.
Is it okay to have a business website without SEO?
Pouring time, talent, and money into creating a great business website, and not optimising it for search? That’s like building your flagship store in the middle of the desert, and not building roads to bring people there. ‘Build it and they will come’ doesn’t happen on the Internet. You could of course inform people of your store manually. Why would you stop there if there are digital tools that exponentially expand your potential reach? You must provide pathways and maps for lots of people to find your business easily, and SEO is a powerful way to do so.
Is there a minimum term for an SEO contract?
All our clients are happy to sign a 12-month contract, and often renew them when they see the results we bring. It takes time to build solid SEO foundations. We do not wave shiny promises at you to get quick results with black hat techniques. The risks of such dodgy practices include having to pay penalties and getting your site banned on search engines.
Can the best SEO company guarantee me results?
Great SEO companies know there is no guarantee, and search engine providers like Google themselves warn you that if anyone should guarantee you results, they are not to be trusted. Read more about the SEO guarantee myth here.
How long does SEO take to produce results?
This depends on a whole lot of factors within the Google search algorithm and outside it. In our experience with a variety of client profiles, we have obtained increases in search rankings and web traffic within weeks and months.
Who makes the content?
We’re flexible. You may like to supply the content, or let our professional digital strategist and copywriter recommend SEO content strategies and keywords. Then write content for you aligned with the agreed strategies.
How much does SEO cost?
In Australia, hourly SEO rates range from $125 to $250, and monthly fees for different levels of SEO range from $750 to $5,000 a month. Talk to us to see what your business really needs, and only do SEO that makes business sense at every stage of your business growth.
What should my ROI be on SEO spending?
One number cited is $2.75 for every $1 invested in SEO. This is practically meaningless to your particular business because there are countless factors that vary in every case. Start by working out two things:
- The percentage of marketing spend for your industry and company type. Marketing spend is usually between 10% to 25% of gross revenue, and considers your business profile (whether you are a start-up, growing, or established business with digital or non-digital products and services). Your business profile shapes your business-aligned marketing objectives, which could be as broad as ‘create awareness of my brand across Australia’ to ‘grow LinkedIn following by 50%’.
- The percentage of marketing spend to allocate to SEO. The SEO budget could be between 15% to 60%, again depending on your business profile and marketing objectives.
Do you have a project in mind that could benefit from SEO? Come and chat with us!
“I just wanted to say a huge thank you to you for your ongoing support, patience and assistance through this whole process. Your level of service has been outstanding, and pretty much set the bench mark for me in what really great customer service is – empathetic, useful, patient and highly knowledgeable. Thank you!”
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